Remove Impressions Remove Social Advertising Remove Video Ads
article thumbnail

Political Programmatic CTV Spend Share Grew 60% Between 2020 and 2022

MNTN

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022.

Retail 98
article thumbnail

Digital Advertising Guide

Adtelligent

Rich Media are usually more complex, include animation or a video, and can be interactive. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Video ads, whether linear TV or digital formats, have long been popular for political marketers. When we began tracking this data in 2018, video already comprised a majority of ad spend – and that was a time when CTV ad opportunities were nascent. Majority share for mobile ads served via programmatic is steady.

article thumbnail

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

article thumbnail

100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% Oberlo ) LinkedIn advertising is available in 19 languages. LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. are female.

article thumbnail

Everything You Need to Learn on How Much Do TikTok Ads Cost

AdvertiseMint

Formula: Total cost/ Total click Billing: By clicks Best for Sales campaigns, traffic, app installs, profile visits CPM: $10 The starting price for CPM is $10 , corresponding to the cost of one thousand impressions. Compare the findings and select appropriate social media platforms that meet your requirements.

CPC 59
article thumbnail

TikTok Ads vs Facebook Ads

AdvertiseMint

Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok. So, you will need to invest in videos. Expensive Ads: A minimum daily budget of $50 and $20 per ad group is required to run ads on TikTok. per click.