Martech Series

FEBRUARY 24, 2023

I’m impressed with kycDAO’s very thoughtful and deliberate approach to compliance, which only helps to reinforce the tech industry’s best practices and proves that Web3 can foster innovation and comply with the fast-changing legal and regulatory landscape.”

Verification services 88

Verification services Finance MarTech Impressions 88

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Martech Series

JANUARY 31, 2023

Trulioo leverages extensive expertise, customizable identity verification workflows and comprehensive global data sources to empower customers to take their business anywhere in the world. The Trulioo platform launch marks an important milestone for the company.

Verification services 85

Verification services Education Impressions MarTech 85

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

JUNE 17, 2024

Most platforms perform on the CPM (cost per mille) basis, meaning that advertisers pay per thousand impressions, although other pricing models like CPC (cost per click) are often available as well. However, ad impressions are not the only item of expenditure, so let’s summarize programmatic expenses: Expenses on ad delivery.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

InMobi

DECEMBER 6, 2016

Fraud protection, brand safety, audience verification and viewability measurement are all pre-requisites and offer multiple choices of vendors for each standard. Are we investing more in supporting third party verification services than we are in innovation? Could this hold back innovation?

Verification services 52

Verification services Advertising Viewability Impressions 52

InMobi

JUNE 5, 2018

Running campaigns this way allows the media agency to have two sets of servers tracking impressions (the first being the publishers metrics) and clicks, which is an additional layer of verification and is safer than simply relying on the publisher’s numbers alone. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52