VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

Martech Series

JULY 13, 2022

83% increase in viewability across Safari and Firefox (verses 61% with cookies present). Beat viewability benchmark by 34%. The post STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign appeared first on MarTech Series. Smart AdServer), and Sharethrough.

Viewability 84

Viewability Cookies A/B Testing Audience 84

Exchange Wire

OCTOBER 15, 2024

Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. The post XPLN.AI

Viewability 115

Viewability Advertising Ad Tech Impressions 115

Playwire

MAY 23, 2023

Key Points Viewability is a metric by which publishers and advertisers can gauge the value of ad inventory. It demonstrates the percentage of impressions that were viewed by site visitors and helps advertisers determine the amount they should spend on ads on your site.

Viewability 52

Viewability Ad Inventory Impressions Advertising 52

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards.

Viewability 123

Viewability Impressions MarTech Advertising 123

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Exchange Wire

MAY 18, 2023

Integral Ad Science, a global leader in digital media quality, today (May 18th, 2023) announced it has received the industry’s first accreditation for connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, [.]

Viewability 40

Viewability Impressions Media 40

Playwire

MAY 30, 2023

Key Points Mobile ad viewability rating is the measurement of ad impressions that were seen by mobile users. Similar to web viewability in most ways, the main differences between desktop and mobile ad viewability are the environment and the challenges when it comes to optimizing.

Viewability 52

Viewability Mobile Ads Ad Inventory Impressions 52

Exchange Wire

SEPTEMBER 17, 2024

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]

Brand Lift 103

Brand Lift Viewability Impressions Media 103

The Ad Tech Blog

JULY 10, 2024

RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience. Ad Fraud and Viewability Issues Ad fraud and viewability issues are significant concerns in the ad tech industry. Moreover, optimizing ad placements for viewability is crucial.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. .

Agency 122

Agency Viewability Impressions Clickbait 122

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. That’s why I’ve gathered these eight practical tips on improving video ad viewability , to help website publishers boost their earnings. Table of Contents [ hide ] What Is Ad Viewability? How Is Ad Viewability Measured?

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting.

Viewability 106

Viewability Impressions Entertainment Audience 106

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Ad Monsters

DECEMBER 13, 2022

According to the study, “consumers have to be ID’d on the ad impression, and then subsequently on the transaction, store visit, or another measured event. Then those two events need to be matched to attribute the action to the ad impression. Accuracy is key and any remnants of duplicate impressions should be accounted for.

Viewability 102

Viewability Advertising Impressions Cookies 102

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

Viewability 52

Viewability Banner Impressions Video Ads 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. Independent ad viewability verification is now integral to any mobile in-app campaign.

Viewability 52

Viewability Ad Space Impressions Video Ads 52

Ad Monsters

MAY 16, 2024

While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement. Brands measure attention through viewability, creative elements, interaction, placement, timing, platform, audibility, clutter, device usage, and eye tracking.

Viewability 116

Viewability Impressions CPM Audience 116

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

Martech Series

FEBRUARY 17, 2023

Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Visibility signals measure impressions’ validity, including metrics such as viewability and time-in-view.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. Unleash the power of vCPM for publishers and supercharge your earnings.

Viewability 98

Viewability Advertising Impressions CPM 98

Martech

FEBRUARY 8, 2024

With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. The guidelines consitute a substantial discussion of metrics, including: Impressions. Viewability. Why we care. Detailed guidelines. Invalid traffic.

Viewability 109

Viewability MarTech Impressions Advertising 109

Monetize More

FEBRUARY 26, 2023

CPM stands for “Cost Per Mile” or cost per 1000 impressions. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions. There’s no concern regarding CTR.

CPM 98

CPM Impressions Viewability Click Through Rate 98

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Ad Monsters

APRIL 18, 2024

For example, if you delivered 50,000 more impressions than you were supposed to, you’d be able to automatically take that out of the invoice. Finally, they can automate assembling different metrics (such as impressions, viewable impressions, or co-view impressions) for different campaigns based on OMS information.

Ad Ops 111

Ad Ops Finance Ad Server Impressions 111

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability.

Viewability 109

Viewability Impressions MarTech Cookies 109

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression. Where does it go?

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Digiday

DECEMBER 13, 2023

Seen as the next step past impressions then viewability in the evolution of measurement, attention is undergoing all sorts of evaluations and creations of guidelines as its various purveyors aim to gain a better foothold.

Agency 95

Agency Viewability Impressions Media 95

Exchange Wire

JULY 19, 2022

billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [.]. The post GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities appeared first on ExchangeWire.com.

Viewability 40

Viewability Impressions Advertising 40

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. The updated standards will address ad viewability, measurement, inactivity, and fraud with intrinsic in-game ads bringing them up to par with the rest of digital media. The release is open for public comment for a 30-day period until July 15, 2022.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers. Determining impressions is simple — add up the number of times the ad has been shown.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Nothing could be further from the truth.

Media 127

Media Impressions Education Viewability 127

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 77

Cookies Viewability Impressions Ad Inventory 77