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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

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AI-Driven Threat Intelligence for Industrial IoT

The Ad Tech Blog

This technology leverages machine learning algorithms and big data analytics to detect anomalies and potential threats, enhancing the security posture of industrial systems. Additionally, the integration of IT (Information Technology) and OT (Operational Technology) environments poses unique challenges.

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Rokt Builds Out Product Development Team With Appointment of Two Google Veterans

Martech Series

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

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With ChatGPT in Global Focus, User Survey Reveals Early Stage Adoption, but an Exciting Future

Martech Series

The survey was shared with 33 experts drawn from various fields such as finance, big tech, information technology, customer service, law, insurance, medicine, etc. The Tesseract Academy wanted to understand the attitudes and perceptions that ChatGPT has generated, and how it is impacting the workplace.

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How agencies are using AI to innovate for clients and work faster

Digiday

Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. As machine learning improves, some agencies are also using these mechanisms as a way to help clients build a broader communications strategy at the leadership level.

Agency 69
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How agencies adapt as bots evolve

Digiday

. “Our analysts know to be on the lookout for red flags when they are doing performance reporting, and we have automated alerts in place for our clients’ brands that inform us of unusual social conversation activity,” Himmelreich said. In other words, bots policing bots. ” Developing best practices.

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