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Brands, media agencies decide to outsource content creation as it becomes more difficult

Digiday

Content creation agency Verblio surveyed more than 400 content marketers across agencies, freelance and in-house to get insights on the state of digital content in 2022. The results showed 71% of in-house marketers and 68% of agencies are outsourcing their content needs to freelancers.

Agency 87
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EnsembleIQ Strengthens Content Team, Promotes Jamie Goodman to Editor-in-Chief, RIS News, Lisa Johnston to Editor-in-Chief, Consumer Goods Technology

Martech Series

New Leadership Roles Assure Growth of World-Class Content Offerings for Consumer Goods and Retail Information Technology Leaders. EnsembleIQ , North America’s leading source of actionable intelligence in the retail, retail technology and consumer goods marketplace, is strengthening its content team. Neal Awards.

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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

But with so many marketing channels, tools and techniques available, how do you know which path to take? This approach saves time and money while still reaching advertising objectives by tapping into the expertise and resources of external specialists or an outsourced marketing team, instead of hiring a full-time in-house team.