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The Washington Post Slashes Commercial Headcount As Challenges Mount

Adweek

The reductions, which will affect fewer than 100 staff in total, will apply primarily to the advertising sales, marking, and information technology teams,

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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

MarTech 88
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Brands, media agencies decide to outsource content creation as it becomes more difficult

Digiday

Bill Durrant, managing director of Exverus Media, added that affiliate-type content is what makes agencies a “true business partner” with a publisher or influencer. Content is the reason people visit websites,” Andy Crestodina, co-founder and CMO of Orbit Media Studies, said in the report.

Agency 85
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Podcasts now a top channel for B2B marketing

Martech

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. National newspapers (36%) and virtual industry events (35%) came next.

Marketing 128
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Social Media Guidance for Financial Institutions

All About Advertising Law

Developing and maintaining a social media presence is seen as a necessary part of business and advertising. A presence on social media involves not only advertising and running promotions through networking sites, but also becoming an active part of an ongoing dialogue with the ability to respond to customer feedback.

Media 49
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LibKey Now Integrated with Litmaps

Martech Series

Third Iron, LLC, a leading information technology company developing innovative services for libraries, publishers, and their users, announced an integration of their LibKey service with Litmaps, a browser-based platform that enables researchers to visualize, expand, and communicate their research.

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With ChatGPT in Global Focus, User Survey Reveals Early Stage Adoption, but an Exciting Future

Martech Series

The survey was shared with 33 experts drawn from various fields such as finance, big tech, information technology, customer service, law, insurance, medicine, etc. This survey reveals that the future of ChatGPT is uncertain but exciting!”