Smarty Ads

SEPTEMBER 10, 2021

Nowadays, interstitial ads belong to the most popular ad formats. What are interstitial ads? Interstitial ads are full-screen ad formats that cover the interface of an app. If properly used and fully implemented, this ad format can help to increase downloads and revenue. Let's take a closer look.

Interstitial Advertising 52

Interstitial Advertising Advertising 52

Ad Monsters

JANUARY 19, 2023

If there are too many interstitial ads, users might not return. YY: From my research, I learned it’s nearly impossible for a user to ignore an interstitial ad. What is it about interstitial advertisements that stand out and instantly grab user attention? Sometimes, the ‘X’ button takes time to appear.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

NewProgrammatic

FEBRUARY 24, 2022

Advertising and seamless experience can go hand in hand. For example, choosing in-app mobile advertising and direct partnerships should provide a better result than interstitial advertising. On the other hand, research and case studies were the most trusted forms of advertising.

Advertising 52

Advertising Marketing Cookies Video Ads 52