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Nowadays, interstitial ads belong to the most popular ad formats. What are interstitial ads? Interstitial ads are full-screen ad formats that cover the interface of an app. If properly used and fully implemented, this ad format can help to increase downloads and revenue. Let's take a closer look.
If there are too many interstitial ads, users might not return. YY: From my research, I learned it’s nearly impossible for a user to ignore an interstitial ad. What is it about interstitialadvertisements that stand out and instantly grab user attention? Sometimes, the ‘X’ button takes time to appear.
Advertising and seamless experience can go hand in hand. For example, choosing in-app mobile advertising and direct partnerships should provide a better result than interstitialadvertising. On the other hand, research and case studies were the most trusted forms of advertising.
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