AdExchanger

JANUARY 9, 2024

But a generative AI bot could […] The post Why Machine Learning Loves Metadata; Putting The Brakes On Data Brokers appeared first on AdExchanger. That’s the way most creative units and product ads are titled, and any associated metadata would likely be the brand’s name and the banner ad size.

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illumin

JULY 30, 2024

Machine learning and artificial intelligence technologies have come a long way in the past few years. Learn more about how machine learning is bringing value to advertising. One particular advancement in modern advertising that’s taking the marketing world by storm is machine learning.

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AdExchanger

JUNE 28, 2023

Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses. The post Machine Learning Will Eat Ad Budgets, But Who Gets The Bellyache? appeared first on AdExchanger.

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Martech

FEBRUARY 7, 2023

Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Secondly, AI and machine learning can be used to determine the best time to send the message or the best message that can be sent.

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AdExchanger

JANUARY 18, 2023

AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood. The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger. Signal loss calls for the use of, well, other signals.

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Digiday

JULY 7, 2024

Having machine learning and generative AI is something that people really are working on,” he said. It led to a plan to revamp ALDO’s search functions and enhance product recommendations. The company is still focused on growing these areas, said Fatih Nayebi, vp of data and AI at ALDO.

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Martech Series

FEBRUARY 24, 2023

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.

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AdExchanger

APRIL 30, 2023

Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate The post Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Martech Series

SEPTEMBER 26, 2022

(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

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Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

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AdExchanger

SEPTEMBER 20, 2022

The term “machine learning” seems to have a magical effect as a sales buzzword. Continue reading » The post Machine Learning Isn’t Magic – It Needs Strategy And A Human Touch appeared first on AdExchanger. Today’s column is written by Jasmine Jia, associate director of data science at Blockthrough. Couple that.

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AdExchanger

APRIL 27, 2023

The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Facebook and, even more so as of today, The post Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech appeared first on AdExchanger.

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Martech Series

OCTOBER 10, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. million bid requests and make 4 million deep learning predictions per second. The solution is also able to process 5.5

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AdExchanger

APRIL 7, 2023

The online adult retailer Adam and Eve is tapping into machine learning to help. The post The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers appeared first on AdExchanger. Finding new customers is hard work.

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Martech

JUNE 27, 2022

To do this, marketers are turning to artificial intelligence and machine learning. The use of AI and machine learning in this area can be applied both at the macro and micro levels. Other uses of machine learning include techniques like web scraping. ” Customer expectations have never been higher.

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Adweek

JUNE 16, 2022

Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform.

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Exchange Wire

OCTOBER 4, 2023

An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which enhanced automation and detailed data can be utilised to elevate advertising campaigns. The post Need to Know: How Machine Learning is Transforming Ad Targeting appeared first on ExchangeWire.com.

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Adweek

NOVEMBER 13, 2024

The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

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Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. The post How to use AI and machine learning to boost marketing data management appeared first on MarTech. Get MarTech! In your inbox. Processing.

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Martech Series

JULY 12, 2022

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We The post C3 AI Named a Leader in AI and Machine Learning Platforms appeared first on MarTech Series.

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Martech Series

JANUARY 18, 2023

Akkio , the no-code AI company, announced a new way to interact with data that brings the latest advances in machine learning (ML) to everyday Excel users. Leveraging AI and large language models, Akkio’s machine learning platform interprets conversational language and changes the data as users request.

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Martech

SEPTEMBER 27, 2021

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads.

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Ad Tech Daily

JULY 25, 2022

The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on Ad Tech Daily.

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Single Grain

FEBRUARY 19, 2020

Here is how AI and machine learning will influence the future of SEO and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game. The post The Future of SEO: How AI and Machine Learning Will Impact Content appeared first on Single Grain.

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Martech Series

JULY 10, 2022

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. The post Machine Learning Pioneer Dynam.AI I am excited to start executing for this dynamic team.”. Hires AI Founder Craig Parfitt as Chief Technology Officer appeared first on MarTech Series.

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Martech Series

NOVEMBER 8, 2022

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. With the bias detection report, enterprise users can de-risk their machine learning programs.

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Single Grain

NOVEMBER 11, 2019

That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. In this guide, I will cover 12 ways in which you can leverage the power of machine learning to improve your digital marketing.

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VideoWeek

JUNE 8, 2022

Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition. Our teams share the same vision and deep passion to build solutions that leverage machine learning to unlock more insights for media owners and buyers, enabling more efficient campaigns.

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Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

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Martech Series

JULY 20, 2022

The post Waymark Launches Scalable Machine Learning Platform to Accelerate Video Creation for TV and OTT appeared first on MarTech Series. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare.

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Exchange Wire

JUNE 8, 2022

Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [.].

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Adweek

MAY 2, 2024

Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Brands can search for creators.

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Adweek

FEBRUARY 29, 2024

While machine learning undeniably accelerates mechanical processes and provides quicker access to enhanced consumer data, marketers should pay equal attention to the.

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InMobi

AUGUST 21, 2018

Image Credit: Apple Recently, apps have started to use a significant amount of machine learning in order to personalize the user experience. For instance, Netflix uses machine learning to recommend personalized content, and Snapchat filters use a combination of augmented reality and machine learning.

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InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. We see the limitless potential for machine learning in digital advertising. Machine learning will continue to play a huge role across ad tech in 2019,” Lyons predicts.

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Adweek

FEBRUARY 20, 2024

For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. That's in part because it's stuck.

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Adweek

JANUARY 4, 2024

Today, measurement and tech company Samba TV announced that Samba's AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming.

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