The Ad Tech Blog

JUNE 4, 2024

Overview of AI and Machine Learning in Compliance Key Points AI can automate data rights management and surface potential regulatory risks. Introduction to AI and Machine Learning AI and ML are transforming various industries, including cybersecurity. Data mapping is crucial for regulatory compliance.

Machine Learning 130

Machine Learning GDPR Education 130

Adweek

MAY 2, 2024

Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Brands can search for creators.

Machine Learning 328

Machine Learning Audience 328

Adweek

AUGUST 1, 2022

The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results.

Machine Learning 364

Machine Learning Marketing 364

Adweek

NOVEMBER 13, 2024

The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.

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Audience Machine Learning Entertainment Advertising 311

Adweek

FEBRUARY 29, 2024

While machine learning undeniably accelerates mechanical processes and provides quicker access to enhanced consumer data, marketers should pay equal attention to the.

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Machine Learning Conversion Marketing 312

Exchange Wire

AUGUST 28, 2024

AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [.]

Machine Learning 100

Machine Learning Media Advertising 100

Adweek

JANUARY 4, 2024

Today, measurement and tech company Samba TV announced that Samba's AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming.

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ROI Machine Learning Media 306

Digiday

JULY 7, 2024

Having machine learning and generative AI is something that people really are working on,” he said. It led to a plan to revamp ALDO’s search functions and enhance product recommendations. The company is still focused on growing these areas, said Fatih Nayebi, vp of data and AI at ALDO.

Machine Learning 97

Machine Learning Retail Media Marketing 97

Adweek

APRIL 13, 2023

Three agency and brand sources told Adweek they are reallocating funds back toward Meta, especially compelled by the performance of Advantage+ Shopping Campaigns, an AI-driven tool that optimizes ads across audiences and ad formats, leaning on automation and machine learning to make up.

Machine Learning 328

Machine Learning Marketing Audience Agency 328

Adweek

NOVEMBER 10, 2022

A series of partnerships have begun to integrate machine-learning-powered image generation technology into software and online. Artificial intelligence-powered image generators have turned heads on social media for their ability to produce often-realistic and fanciful renderings on any text prompt that one might imagine.

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Machine Learning Media 321

Adweek

JANUARY 5, 2023

The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment.

Machine Learning 317

Machine Learning 317

Adweek

FEBRUARY 20, 2024

For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. That's in part because it's stuck.

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Machine Learning Agency Media Marketing 279

Adweek

OCTOBER 6, 2022

Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID).

Machine Learning 246

Machine Learning Advertising 246

Adweek

FEBRUARY 23, 2023

As brands experiment with recent advances in generative machine learning, one of the nation's biggest cable companies is offering small and medium-sized businesses the means to generate and place television commercials with artificial intelligence.

Machine Learning 290

Machine Learning 290

Adweek

FEBRUARY 27, 2023

The unnamed tool uses machine-learning technology to assess the brand safety.

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Machine Learning 278

Adweek

NOVEMBER 21, 2022

The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and. Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na'vi.

Machine Learning 264

Machine Learning 264

Adweek

JANUARY 31, 2023

Storied, along with agency 2Player, used the buzzy machine learning tool to produce a set of character backstories for a fictional family that would serve as the.

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Machine Learning Agency Video Ads 264

Adweek

APRIL 5, 2023

GoFundMe showed that artificial intelligence can be used to tell very human stories with a recent campaign that broke new ground on the use of machine learning in creative work.

Machine Learning 264

Machine Learning 264

Adweek

SEPTEMBER 19, 2022

The new feature, Be Your Own Model, offers shoppers the option of fitting an item of clothing onto an existing photo of themselves using machine learning image recognition. Walmart is offering its customers more ways to try on clothes virtually with a new tool that superimposes products on photos.

Machine Learning 246

Machine Learning Fashion eCommerce 246

Adweek

SEPTEMBER 21, 2022

Earlier this year, Heinz made waves when it used research group OpenAI's machine learning algorithm, Dall-E 2, in a marketing stunt. The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers.

Machine Learning 246

Machine Learning Advertising Marketing Food 246

Adweek

JUNE 9, 2022

The new tool, Togetherr, will make use of the freelance platform's Creative Genome machine learning software to assemble combinations of freelancers catered to the specific needs.

Machine Learning 246

Machine Learning Agency Marketing 246

Adweek

AUGUST 7, 2023

The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial intelligence/machine-learning models, without giving customers the option to opt out. Zoom has made changes to its AI strategy--twice.

Machine Learning 246

Machine Learning 246

Adweek

JUNE 30, 2022

TRFilter syncs with a journalist's Twitter account and uses machine learning technology to automatically recognize and flag harmful comments, and it offers users the options to.

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Machine Learning Media 237

Martech

DECEMBER 6, 2024

Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. 7:23: Why is there a lack of adoption of AI and machine learning at the enterprise level? 17:24: Is generative AI over-shadowing machine learning and other forms of AI. 12:29: AI features in martech applications.

Machine Learning 135

Machine Learning Marketing MarTech 135

Martech

SEPTEMBER 9, 2024

However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. Google, round 2: Government targets digital ad business Options. Email: Business email address Sign me up! Processing.

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CPC Machine Learning CPA Conversion 122

Ad Rants

JULY 25, 2022

Increased adoption of AI and machine learning. Machines have been able to process large amounts of data much faster than humans for some time now. Machine learning is also being used more frequently in PPC campaigns. These methods are more accurate and reliable than traditional tracking methods.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Behind the scenes, AI and machine learning assist with segmentation as well as predicting the best messaging and send times.

Machine Learning 129

Machine Learning A/B Testing Marketing Audience 129

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. Here’s a closer look at why live sports events are crucial for better CTV yield and how the integration of machine learning can transform the advertising landscape.

Machine Learning 100

Machine Learning Marketing Impressions CPM 100

The Ad Tech Blog

MARCH 20, 2024

Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. What specific machine learning models are effective for classifying personal data?

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GDPR Machine Learning 130

The Ad Tech Blog

JULY 4, 2024

By leveraging machine learning algorithms, AI can forecast the likelihood of various cyber threats, enabling organizations to take preemptive measures. AI predictive analytics works by using machine learning algorithms to analyze historical data and identify patterns that indicate potential threats.

Machine Learning 130

Machine Learning Education 130

The Ad Tech Blog

JUNE 2, 2024

Real-time anomaly detection systems often employ machine learning algorithms to analyze data patterns and identify deviations. As digital advertising increasingly relies on AI and machine learning to deliver personalized ads, there is a growing concern about the collection and use of user data.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Fuel Lines

FEBRUARY 22, 2023

Choose an AI system: There are a variety of AI systems available, including machine learning, natural language processing, and chatbots. Businesses should gather as much relevant data as possible to feed into their AI systems. This might include customer data, market research, and internal business data.

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Agency Machine Learning ROI Advertising 263

AdExchanger

FEBRUARY 29, 2024

million Series A round, which it will use to bolster its machine learning and measurement chops to help SMBs give CTV a try. Self-serve CTV ad platform Vibe.co announced its $22.5 The post Vibe.co Secures $22.5 Million In Series A Funding To Help SMBs Try CTV appeared first on AdExchanger.

Machine Learning 123

Machine Learning 123

Martech

AUGUST 7, 2024

Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms. The big picture. Key features of Performance Max: Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.)

Machine Learning 132

Machine Learning MarTech Advertising Marketing 132

The Ad Tech Blog

JUNE 17, 2024

Here are five predictions for the future of digital advertising: Increased Use of AI and Machine Learning: AI and machine learning will play a significant role in optimizing ad targeting and creative variations, helping to reduce ad fatigue and improve campaign performance.

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CPC Advertising Click Through Rate Machine Learning 244

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Step 2: Model Development Develop a predictive model using statistical tools and machine learning algorithms.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

The Ad Tech Blog

APRIL 25, 2024

Improved Accuracy: Machine learning algorithms help reduce false positives in threat detection, improving the overall accuracy of security operations. Machine learning algorithms are trained on historical data to identify patterns and predict potential security threats.

Machine Learning 130

Machine Learning GDPR Education Advertising 130