The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Frequently Asked Questions What is federated learning? How does federated learning enhance privacy?

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

illumin

JULY 11, 2024

Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising.

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

The Ad Tech Blog

OCTOBER 4, 2023

However, determining the exact stage of AI development with precision can be challenging due to the multiple dimensions and varied applications of AI technologies: Irruption: The irruption phase might be associated with the rise of machine learning and, more specifically, deep learning around the 2010s, capturing the world’s attention.

Machine Learning 130

Machine Learning Healthcare Manufacturing Finance 130

Martech Series

JUNE 6, 2022

We Predict’s software, which is used by auto manufacturers and suppliers to project future component failures and future warranty claims and costs, will be leveraged by J.D. Power to enhance its vehicle quality and dependability analytics, expand repair cost forecasting and provide critical valuation data.

AutoMobile 89

AutoMobile Manufacturing Machine Learning MarTech 89

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. By using advanced machine learning and AI, you can get closer to a 360-degree view of your consumers’ behaviors, preferences, habits and contexts, helping you gain a competitive advantage.

Marketing 103

Marketing Machine Learning Retail Manufacturing 103

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Data can be created, processed and analyzed in near real-time.

Manufacturing 115

Manufacturing Marketing AutoMobile Machine Learning 115

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech Series

AUGUST 4, 2022

The Automotive Studio provides eight innovative practices that deliver added value: Software-Defined Vehicle: Help original equipment manufacturers and mobility companies implement software architecture to better access, understand, use, and update services necessary for new mobility solutions.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech Series

DECEMBER 29, 2022

Under the partnership, the Company will leverage its artificial intelligence (“AI”) driven technology, machine learning-based notification messaging services and intelligent operational analytics, to help Konica Minolta carry out multi-channel user reach and engagement.

Machine Learning 73

Machine Learning Finance Manufacturing Education 73

The Ad Tech Blog

JULY 9, 2024

Personalized federated learning addresses client-specific needs. Federated Learning Federated learning (FL) is a decentralized machine learning approach where multiple clients collaboratively train a model without sharing their raw data. FAQs What is federated learning?

Healthcare 130

Healthcare Machine Learning Finance GDPR 130

Martech Series

NOVEMBER 11, 2022

Its coverage spans cutting-edge topics including electronic vehicles, autonomous driving, artificial intelligence, machine learning, laser radar, processors and other vehicle hardware. Furthermore, FutureCar has received widespread recognition from automotive manufacturers in the U.S.,

Media 83

Media Manufacturing Machine Learning Electronics 83

Martech Series

NOVEMBER 15, 2022

By 2030, without intervention, they may account for eight percent or more, as next-generation workloads like artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) increase energy and resource demands. However, these workloads demand massive volumes of data and computing power.

Machine Learning 85

Machine Learning Manufacturing MarTech Impressions 85

Martech Series

AUGUST 24, 2022

also features additional agile-focused features to drive sales to SAFe-focused businesses; enhanced team management for agile resourcing; and additional data points to drive AI-based machine learning. In addition to its new combined project management capabilities, KeyedIn Enterprise 7.5

Machine Learning 72

Machine Learning Healthcare Manufacturing MarTech 72

Martech Series

MARCH 7, 2023

Today, Laserfiche’s cloud-first development approach incorporates innovations in machine learning and AI to enable organizations in more than 80 countries to transform into digital businesses.

Machine Learning 87

Machine Learning Electronics Healthcare Manufacturing 87

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles.

Conversion 113

Conversion A/B Testing Machine Learning Conversion Rate 113

Martech Series

JULY 21, 2022

According to Tom Hogan, Group Publisher, KMWorld , “AI and a host of related technologies such as augmented intelligence, machine learning, deep learning, process automation, and natural language processing are being deployed in areas as diverse as supply chain management, manufacturing, healthcare, medical research, and financial services.”

Machine Learning 82

Machine Learning Healthcare Manufacturing MarTech 82

Martech Series

AUGUST 24, 2022

Istara is based on both mathematical models and real-world feedback from designs manufactured with the tool. Kura has already received licensing requests from some of the largest companies in the world for this software. Marketing Technology News: MarTech Interview With Dean Coclin, Sr. “We

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Martech Series

MARCH 7, 2023

Today, Laserfiche’s cloud-first development approach incorporates innovations in machine learning and AI to enable organizations in more than 80 countries to transform into digital businesses.

Machine Learning 52

Machine Learning Electronics Healthcare Manufacturing 52

Martech Series

JULY 8, 2022

AIMMO also drew attention for its Machine Learning Model Operationalization Management Team, which is dedicated to providing ongoing technical support, and for its customizable services that can be tailored to individual projects to produce optimal results.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Martech Series

SEPTEMBER 13, 2022

Poised to become an end-to-end Hyperautomation solution for worldwide businesses, akaBot has constantly improved its products by combining emerging technologies into its solution packages, including AI, Machine Learning, Intelligent Document Processing and more. Marketing Technology News: Bad Reviews Aren’t Personal—They’re Data.

Machine Learning 77

Machine Learning Manufacturing eCommerce MarTech 77

Martech

DECEMBER 13, 2023

Three-time Google Cloud partner award winner, Wix CMS and business solutions include machine-learning powered AI like Google Translate, Vision AI and Google Ad management for years. For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016.

SEO 106

SEO Machine Learning Manufacturing MarTech 106

Digiday

JANUARY 12, 2023

Additionally, Aveda’s primary facility manufactures products using 100% wind and solar power, and the brand pioneered using 100% post-consumer recycled PET bottles. Merkle & Stop The Traffik – Using machine learning to prevent Human Trafficking. Full GGA winners list below: Animal Welfare. Anti-Violence. Arts and Culture.

Food 72

Food Machine Learning Healthcare Manufacturing 72

Ad Monsters

NOVEMBER 14, 2022

We’re leaning in the concept that beauty is really in the eye of the beholder (the user), alongside creating ads based on machine learning Dynamic Content Optimization (DCO) techniques. . The other piece is just more machine learning and more data science going into all of this. Why is that the case?

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

Single Grain

MAY 22, 2023

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Martech

AUGUST 9, 2022

For example, deploying AI algorithms in a financial setting could have greater risks than deploying AI in manufacturing. Because the most common AI model in marketing is machine learning, marketers need to watch for model drift. Read next: AI and machine learning in marketing: Are you deploying the right models? .

Marketing 108

Marketing Machine Learning Healthcare Communications 108

Martech Series

DECEMBER 30, 2022

When headset manufacturer Plantronics purchased the 1990-founded company, which was first known as Polycom, in 2019, the two newly united businesses changed their name to Poly. The company has also benefited from the recent wave of open banking legislation that have been implemented around the world. ” strategy.

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech Series

OCTOBER 28, 2022

The potential addressable market for computer vision is sizable due to its rapid adoption rate from manufacturing, healthcare, retail, security, and safety industries that are digitizing processes to become more data-driven. The investment in the award-winning ETH Zurich spin-off, bringing total funding to date to $14.8

Machine Learning 52

Machine Learning Healthcare Manufacturing MarTech 52

Martech Series

NOVEMBER 22, 2022

Acerta Analytics, the leading provider of advanced analytics solutions that leverage machine learning and artificial intelligence (ML/AI) to turn complex product data into actionable insights, has raised an $8M ($10.4M Acerta’s solutions drive significant improvement in manufacturing quality. CAD) Series B round.

Manufacturing 81

Manufacturing Machine Learning Electronics Shipping 81

Martech

JULY 25, 2024

It’s a phygital world The term “phygital” may not be quite as familiar as “machine learning” or “the cloud,” but it has been around a while. “The company has three different business units,” he said. ” It creates, he said, a lifestyle experience.

Agency 105

Agency Fashion eCommerce Communications 105

InMobi

DECEMBER 14, 2017

Aimed at bringing together the finest data scientists across India and the globe, the Data Hack Summit covered the latest trends in analytics, machine learning (ML) and artificial intelligence (AI).As If the data is not sufficiently big, a simpler Machine Learning algorithm is more effective.

Machine Learning 52

Machine Learning Manufacturing Mobile Ads Advertising 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 107

Marketing Machine Learning ROI Cookies 107

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 115

ROI Machine Learning Conversion Rate Healthcare 115

Martech

AUGUST 21, 2023

Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. Simon Data’s Simon Predict capability provides predictive analytics for specific marketing outcomes.

Audience 97

Audience ROI Machine Learning Conversion Rate 97

Martech

DECEMBER 28, 2021

This entails machine learning models that consider all customer behaviors as well as various data sources that can be fed, ingested, and leveraged to better understand consumers at scale.” AI optimization. We’ll see AI-powered personalization evolve to deliver more highly customized experiences in 2022,” O’Connor stated.

Retail 133

Retail eCommerce ROI Machine Learning 133

InMobi

JUNE 12, 2020

For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years. Essentially, the household is often the central focus for items purchased by multiple members of a residence and the individual for impulse shopping.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Machine Learning 29

Machine Learning Communications Marketing SEO 29