Martech

AUGUST 21, 2023

Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. The measurement plan should include specific test audiences and a way to measure lift and ROI. Get MarTech! In your inbox.

Audience 98

Audience ROI Machine Learning Conversion Rate 98

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. It also offers a variety of services to maximize advertising ROI and call handler performance. It has more than 100 employees. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. Data-driven optimized marketing campaigns: AI can process more data than humans and, combined with ML, AI can optimize marketing campaigns to boost ROI. Procurement/Spending/Sourcing. Management. Software Development/QA Testing. Business Intelligence. Budgeting/Reporting/Planning. Finance/Accounting.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. Instead, a system of automated buying and selling was developed, using advanced algorithms, machine learning and artificial intelligence (AI) to analyze vast troves of data.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Smart-Hub

JANUARY 4, 2023

Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. What is White Label ad exchange? What does SmartHub do? It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

Digiday

NOVEMBER 20, 2022

First-party data from a manufacturer standpoint sometimes gets a bad rap,” Jensen added. What we’ve learned is, as we begin to understand the consumer better, we’re able to provide better or friction-free conduits for purchase for that user.”. Many people would say, ‘Why do you need that? How would that work?’

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Single Grain

SEPTEMBER 3, 2019

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. GoPro is a manufacturer of action cameras that are mostly used in adventure sports. The sophisticated software uses machine learning to improve itself by using data from users’ common mistakes. Get A Free Consultation. 18) Grammarly.

Marketing 106

Marketing SEO Banner Audience 106

VideoWeek

AUGUST 11, 2023

UM Launches Retail Budget Allocation and Optimisation Tool ‘Shoptimizer’ IPG-owned media agency UM has announced the launch of ‘Shoptimizer’, a new retail budget allocation and optimization tool which UM says simplifies commerce planning while maximizing ROI. million to $63 million.

Retail 52

Retail Media Agency Ad Tech 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Target customers. Product overview.

Marketing 116

Marketing Manufacturing Communications Healthcare 116