Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. Marketers also need to be in close contact with data engineers.

Machine Learning 106

Machine Learning Marketing Data Management Platform Finance 106

Martech Series

SEPTEMBER 26, 2022

(“mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board.

Machine Learning 82

Machine Learning Finance Impressions MarTech 82

AdExchanger

APRIL 30, 2023

Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate The post Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Machine Learning 98

Machine Learning CPC Ad Exchange Affiliates 98

Martech Series

OCTOBER 10, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia. Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. The solution is also able to process 5.5

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Single Grain

NOVEMBER 11, 2019

These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. And machine learning is helping marketers deliver a superior customer experience – at scale.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

Machine Learning 52

Machine Learning Marketing Ad Tech 52

Martech Series

JULY 12, 2022

C3 AI , the Enterprise AI application software company, today announced that Forrester Research has named it a Leader in AI and Machine Learning Platforms in its July 2022 report, The Forrester Wave : AI/ML Platforms, Q3 2022. “We Marketing Technology News: Aqfer Announces New Partnership With Irys.

Machine Learning 82

Machine Learning MarTech Marketing 82

Martech Series

JANUARY 18, 2023

Akkio , the no-code AI company, announced a new way to interact with data that brings the latest advances in machine learning (ML) to everyday Excel users. Leveraging AI and large language models, Akkio’s machine learning platform interprets conversational language and changes the data as users request. “The

Machine Learning 91

Machine Learning Conversion MarTech Marketing 91

Martech

SEPTEMBER 27, 2021

Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy,” according to an announcement from Vidhya Srinivasan , VP/GM Buying, Analytics and Measurement, Google Ads. Ad availability. Why we care.

Machine Learning 108

Machine Learning Conversion Cookies Advertising 108

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Martech Series

NOVEMBER 8, 2022

New bias detection report enables users to confidently audit their machine learning models for bias at a glance with an easy-to-understand visualization. With the bias detection report, enterprise users can de-risk their machine learning programs.

Machine Learning 71

Machine Learning MarTech Conversion Marketing 71

Martech Series

JULY 10, 2022

Mr. Parfitt is a data, analytics and artificial intelligence expert with deep ties in the field of AI and machine learning. Marketing Technology News: ID.me Marketing Technology News: MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact. The post Machine Learning Pioneer Dynam.AI

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Machine Learning MarTech Agency Marketing 73

Martech Series

JULY 20, 2022

Marketing Technology News: Okta Announces Appointment of Shibu Ninan as New Chief Accounting Officer. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare. “Professional quality video production is time-consuming and expensive.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Adweek

APRIL 13, 2023

After a somewhat fallow period, Meta is regaining its footing with marketers.

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Machine Learning Marketing Audience Agency 326

Ad Monsters

DECEMBER 2, 2024

Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. Punchline: the answer is both.)

Machine Learning 52

Machine Learning Marketing Impressions CPM 52

Ad Tech Daily

OCTOBER 23, 2024

Go-To-Market and machine learning veterans from AppDirect, Oyster HR, Carta, Zoominfo and NASA, launch the first and most powerful agentic AI platform dedicated to go-to-market SAN FRANCISCO — Landbase, the world’s first agentic AI platform specifically designed for go-to-market, today exited stealth with $12.5M

Machine Learning 80

Machine Learning Marketing Ad Tech Media 80

Adweek

FEBRUARY 29, 2024

Today's marketing so often fixates on the latest trends, chasing the next novel concept--I can't be the only one fatigued by endless conversations and articles about AI and its impact on our work.

Machine Learning 307

Machine Learning Conversion Marketing 307

Adweek

FEBRUARY 20, 2024

PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation.

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Machine Learning Agency Media Marketing 274

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. After ChatGPT burst onto the market in late 2022, generative AI began showing up in software of every type, and email marketing platforms were no exception. Click here to download!

Machine Learning 96

Machine Learning A/B Testing Marketing Audience 96

Martech

DECEMBER 2, 2024

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Marketing takes the blame. Think of causal AI as a GPS for marketing. The result?

Marketing 93

Marketing Machine Learning Education MarTech 93

Adweek

AUGUST 1, 2022

The company's marketing team fed a series of generic ketchup-related prompts into research group OpenAI's state-of-the-art machine learning algorithm, Dall-E 2, which conjures up eerily detailed images from simple text inputs. The results.

Machine Learning 364

Machine Learning Marketing 364

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. Stay tuned for one more blog post all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Learn more about AI marketing.

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Machine Learning Marketing ROI SEO 145

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. The details Virtual event: Inside the Modern Marketing Data Stack Date: Oct.

Marketing 87

Marketing Machine Learning MarTech Advertising 87

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Effective use of emotional contagion can enhance the overall impact of marketing campaigns.

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Marketing Conversion Rate Machine Learning Audience 130

InMobi

JULY 31, 2018

In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, whether on mobile, desktop or different devices and media.

Machine Learning 52

Machine Learning Audience Advertising Ad network 52

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning.

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Marketing Machine Learning Conversion SEO 100

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

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Marketing Machine Learning Retail ROI 100

AdExchanger

MARCH 19, 2024

On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize text messages by applying a mix of machine learning and generative AI to their own first-party data. Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same?

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Machine Learning Marketing 82

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

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Machine Learning Marketing Healthcare eCommerce 93

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

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Conversion Rate Media Marketing A/B Testing 130

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

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Machine Learning Marketing ROI MarTech 99

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

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A/B Testing Marketing Machine Learning MarTech 119

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Instead, prioritize upskilling and continuous learning. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. For CMOs, this is a call to action.

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Marketing Machine Learning ROI MarTech 91

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. For data scientists, predictive refers to machine learning-generated forecasts based on patterns. This is my inaugural column for MarTech, and it’s great to be here.

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Marketing Machine Learning Finance Communications 93