Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

Marketing 101

Marketing eCommerce Machine Learning Conversion 101

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

ROI 119

ROI Machine Learning Marketing Audience 119

Single Grain

NOVEMBER 11, 2019

These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. And machine learning is helping marketers deliver a superior customer experience – at scale.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 80

Machine Learning Brand Lift Marketing Click Through Rate 80

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. At right, orange tabby wrapped in orange slice paper.)

MarTech 112

MarTech Food Machine Learning SEO 112

Martech

NOVEMBER 14, 2024

According to recent research, effective customer journey analysis and personalization can have a significant impact on a company’s success: 67% of brand leaders reported exceeding ROI expectations when brand messages were personalized and contextualized, per Gartner.

Machine Learning 126

Machine Learning Click Through Rate A/B Testing Conversion Rate 126

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Learn more about AI marketing.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Fuel Lines

FEBRUARY 22, 2023

Marketing automation: AI can be used to automate certain marketing tasks, such as email campaigns and social media posting, freeing up agency staff to focus on other tasks. This might include customer data, market research, and internal business data.

Agency 263

Agency Machine Learning ROI Advertising 263

InMobi

MARCH 11, 2025

leverages agency expertise to deploy tailored marketing strategies that bridge the physical and digital customer experience, ensuring seamless engagement across multiple touchpoints and consumer segments. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

The Ad Tech Blog

JUNE 17, 2024

To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics. This, in turn, affects the overall return on investment (ROI) of the campaign. Therefore, it is crucial for marketers to recognize and address ad fatigue promptly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 In fact, the market of AI in social media is expected to grow up to $2.2

Media 145

Media Machine Learning Marketing ROI 145

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7%

Machine Learning 137

Machine Learning Education ROI MarTech 137

Ad Monsters

NOVEMBER 18, 2024

As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. What went wrong and can it be fixed? The core functions of an ABM platform 1.

Machine Learning 124

Machine Learning Marketing Agency ROI 124

Ad Monsters

JANUARY 14, 2025

Retailers and brands will go beyond simple holdout tests, adopting advanced methods like match-market testing, randomized controlled trials (RCTs), and machine learning models. For example, machine learning will analyze massive datasets to uncover patterns and nuances that would otherwise be missed.

Retail 102

Retail Media Machine Learning ROI 102

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. This allows you to: Identify pain points caused by fragmented data : Quantify these pain points by estimating lost revenue or the negative impact on marketing processes, such as longer time-to-market for new campaigns.

Conversion Rate 90

Conversion Rate Click Through Rate Machine Learning ROI 90

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

OCTOBER 23, 2024

Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. You never figured out how to measure success or what ROI looks like. What could go wrong?

ROI 115

ROI A/B Testing Machine Learning Shipping 115

Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning 99

Machine Learning Marketing ROI MarTech 99

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

SEO 123

SEO Audience Education Machine Learning 123

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. In this three-part series, I will explore how marketers can measure performance and returns when creating personalized customer experiences. Dig deeper: What is personalized marketing and how is it used today? How much personalization is enough? Get MarTech!

ROI 103

ROI Audience Machine Learning Cookies 103

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Marketing 131

Marketing ROI Machine Learning Education 131

Basis

MARCH 16, 2023

At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully. Maximizing return on investment (ROI) from programmatic ad spend is one such example. What is Programmatic ROI? It’s marketing 101 in 2023.

ROI 90

ROI Advertising Brand Awareness Cookies 90

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Machine Learning 124

Machine Learning Marketing CPC Retargeting 124

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. It enhances marketing strategies by providing insights into customer preferences and future actions.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.).

Marketing 140

Marketing Machine Learning ROI Communications 140

Single Grain

JULY 10, 2019

From then until 1974, AI flourished: computers became faster, more powerful and cheaper, and machine learning algorithms improved. In a 1970 Life Magazine interview, Marvin Minsky predicted that “from three to eight years we will have a machine with the general intelligence of an average human being.”

Machine Learning 86

Machine Learning Marketing Banner SEO 86

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Well also look at how these innovations boost your ROI. 8 Innovative Ways AI and Machine Learning are Changing Video Advertising Metrics 1. The video marketing industry grew by 20% in 2023 alone.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Single Grain

JANUARY 9, 2025

Curious about what account-based marketing is all about? Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. But what is account-based marketing? Leverage technology like CRMs and marketing automation platforms.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 125

Marketing CPL Machine Learning CPC 125

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. channels or messaging) to optimize outreach.

Marketing 130

Marketing Machine Learning Audience Agency 130

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Ad Monsters

MAY 15, 2024

Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives. What specific gaps in the market are these brands designed to fill?

Conversion 116

Conversion Retail Machine Learning Marketing 116