Martech Series

FEBRUARY 24, 2023

EVOLVE integrates the power of artificial intelligence (AI) and machine learning, including generative AI, to give franchisors and enterprises intelligent tools that empower their local teams to get the most from their digital marketing efforts — no matter how much marketing experience they have or what industry they’re in.

Machine Learning 99

Machine Learning Marketing ROI MarTech 99

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Marketing 116

Marketing Machine Learning Retail ROI 116

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Learn more about AI marketing.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. It enhances marketing strategies by providing insights into customer preferences and future actions.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Ad Ops Hero

OCTOBER 2, 2023

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. These advancements enable marketers to improve ad performance, gain valuable insights, and achieve better ROI on their campaigns.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. In this three-part series, I will explore how marketers can measure performance and returns when creating personalized customer experiences. Dig deeper: What is personalized marketing and how is it used today? How much personalization is enough? Get MarTech!

ROI 103

ROI Audience Machine Learning Cookies 103

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

Marketing 130

Marketing ROI Machine Learning Education 130

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

The Ad Tech Blog

JUNE 17, 2024

To combat ad fatigue, marketers need to continuously refresh their ad creatives, adjust targeting strategies, and monitor performance metrics. This, in turn, affects the overall return on investment (ROI) of the campaign. Therefore, it is crucial for marketers to recognize and address ad fatigue promptly.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

MNTN

OCTOBER 17, 2022

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. ROI is used to determine if an investment is being used most effectively and efficiently as possible.

ROI 52

ROI Machine Learning Fashion Conversion 52

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. MOFU activities are the hardest to develop metrics for.

Impressions 118

Impressions Finance Marketing Non-Profit 118

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 In fact, the market of AI in social media is expected to grow up to $2.2

Media 145

Media Machine Learning Marketing ROI 145

Ad Monsters

NOVEMBER 18, 2024

As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

Ad Monsters

MAY 15, 2024

Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives. What specific gaps in the market are these brands designed to fill?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Marketing 112

Marketing Machine Learning ROI MarTech 112

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions. channels or messaging) to optimize outreach.

Marketing 129

Marketing Machine Learning Audience Agency 129

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 130

Machine Learning Marketing ROI Demand Side Platform 130

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Fuel Lines

FEBRUARY 22, 2023

Marketing automation: AI can be used to automate certain marketing tasks, such as email campaigns and social media posting, freeing up agency staff to focus on other tasks. This might include customer data, market research, and internal business data.

Agency 263

Agency Machine Learning ROI Advertising 263

The Ad Tech Blog

JUNE 1, 2024

These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement. Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. Next, the data must be processed and analyzed to create detailed user profiles.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

Advertising 81

Advertising Machine Learning Marketing ROI 81

The Ad Tech Blog

SEPTEMBER 11, 2024

Understanding the role of color psychology in neuroaesthetics can significantly enhance advertising and marketing strategies. This article delves into how colors influence human emotions and behaviors, providing valuable insights for marketing managers, advertising executives, and media planners.

Machine Learning 130

Machine Learning ROI Audience Media 130

Martech Series

SEPTEMBER 12, 2022

And can marketers drive more impact with features such as this? But no matter what growth stage your company is at, it boils down to understanding your market and the market opportunity, and evaluating which marketing levers you should pull to enable short-term success while building toward the company’s long-term vision and goals.

Machine Learning 86

Machine Learning Marketing Audience MarTech 86

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Ad Tech Checklist for Marketers Define Clear Objectives : Start by defining your campaign goals.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 52

Advertising Marketing Ad Inventory Impressions 52

Single Grain

FEBRUARY 5, 2024

Paid ads will always be a thing when it comes to marketing online, especially with giants like Google and Meta leading developments of online ecosystems. In this post, we’ll look at the transformative impact of AI in digital marketing, exploring how businesses can take advantage of AI in ways that weren’t available to us in the past.

Machine Learning 52

Machine Learning Marketing ROI Audience 52

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Machine Learning 105

Machine Learning Marketing Cookies ROI 105

Martech Series

SEPTEMBER 20, 2022

Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. It uses machine learning to find target consumers based on behavioral similarity indicators without needing data scientists or business intelligence (BI) intervention. Responsive.

Audience 95

Audience Machine Learning Marketing ROI 95

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 126

Marketing Cookies Machine Learning MarTech 126

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. A MarTech stack is carefully designed to help marketers streamline their workflow, automate repetitive tasks, and run their campaigns more efficiently.

ROI 52

ROI MarTech SEO Machine Learning 52

illumin

JULY 5, 2024

It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes. That means making machines that can do intellectual tasks that humans can do such as reading and understanding text, understanding language, sensing external environments, etc.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92

Martech

JUNE 13, 2024

The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations. They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently.

Marketing 118

Marketing Machine Learning Ad Server Video Ads 118

Spoton Digital Media

MAY 22, 2024

It’s been more than a year since AI tools started to enter the market at a rapid pace. Machine Learning Machine learning is a type of artificial intelligence that teaches computers to analyze large volumes of data and identify trends in the data. What ad specs could improve ROI in search and display advertising ?

Machine Learning 52

Machine Learning Marketing Communications Display Advertising 52

Single Grain

JULY 10, 2019

From then until 1974, AI flourished: computers became faster, more powerful and cheaper, and machine learning algorithms improved. In a 1970 Life Magazine interview, Marvin Minsky predicted that “from three to eight years we will have a machine with the general intelligence of an average human being.”

Machine Learning 86

Machine Learning Marketing Banner SEO 86

Martech Series

SEPTEMBER 23, 2022

New solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners. Neustar, Inc.,

Machine Learning 85

Machine Learning Marketing ROI MarTech 85

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Machine Learning 123

Machine Learning Marketing CPC Retargeting 123