Monetize More

MARCH 2, 2023

Premium publishers use private marketplaces: With private markets, only a set group of advertisers can bid on a publisher’s ad inventory. Real-Time Bidding Benefits for advertisers From the perspective of buyers/advertisers Econsultancy.com describes it as a form of PPC or pay-per-click marketing.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

JUNE 17, 2024

However, marketing on social networks is not the only way for advertisers to drive engagement. Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). What is Mobile Programmatic Advertising?

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Martech

AUGUST 16, 2024

Picture this: You’ve just launched a major marketing campaign. Most marketers don’t realize how much it’s costing them until it’s too late. But I’ve also learned how to spot these issues early and fix them. Wasted marketing spend Bad data bleeds your budget dry. The culprit?

Conversion Rate 111

Conversion Rate Verification services Machine Learning Conversion 111

Adtelligent

APRIL 4, 2025

Impact of Ad Fraud on Advertisers & Publishers Ad fraud isnt just a minor inconvenienceits a massive problem that drains ad budgets, skews marketing data, and damages reputations. Lost revenue for publishers – Trusted publishers miss out on legitimate ad deals because fraudsters flood the market with low-quality inventory.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52