Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. Processing.

Machine Learning 130

Machine Learning Marketing MarTech 130

Martech Series

JUNE 10, 2022

Company continues machine learning investment and rapid expansion of its technical organization. one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities.

Machine Learning 116

Machine Learning Ad Exchange Ad Tech MarTech 116

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. The engine provides tools for data acquisition, machine learning operations and security. Email: Business email address Sign me up!

MarTech 112

MarTech Non-Profit eCommerce Machine Learning 112

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. The post AI-powered martech news and releases: March 13 appeared first on MarTech. Email: Business email address Sign me up! Processing.

MarTech 98

MarTech Click Through Rate Machine Learning Banner 98

Martech

SEPTEMBER 9, 2024

However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. The post Google Ads to deprecate enhanced CPC for search and display ads appeared first on MarTech. Processing.

CPC 112

CPC Machine Learning CPA Conversion 112

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The tool used machine learning, behavior insights, and crowd-sourced data to help sales teams target prospects with greater accuracy.

MarTech 90

MarTech Demand Side Platform Machine Learning Conversion Rate 90

Martech

AUGUST 7, 2024

Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms. The post Google phasing out Smart Campaigns in favor of Performance Max appeared first on MarTech. The big picture. Processing.

Machine Learning 125

Machine Learning MarTech Advertising Marketing 125

Martech

JUNE 27, 2022

To do this, marketers are turning to artificial intelligence and machine learning. The use of AI and machine learning in this area can be applied both at the macro and micro levels. Other uses of machine learning include techniques like web scraping. appeared first on MarTech.

Machine Learning 131

Machine Learning Marketing Agency Entertainment 131

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. Get MarTech! The post How to use AI and machine learning to boost marketing data management appeared first on MarTech. In your inbox.

Machine Learning 122

Machine Learning Marketing Data Management Platform Finance 122

Martech

OCTOBER 2, 2024

These features provide branded shopping recommendations powered by machine learning based on what users search and pin. The post Pinterest introduces Performance+ ad campaign suite appeared first on MarTech. Promotions. Pinterest also announced new enhancements to Pinterest Search and Home Feeds. Why we care. Processing.

Machine Learning 119

Machine Learning Conversion MarTech Marketing 119

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. The post HubSpot to acquire conversational intelligence platform Frame AI appeared first on MarTech. Frame AI was founded in 2016 by George Davis, Robbie Mitchell, Jesse St. Charles and Brandon Reiss.

Conversion 115

Conversion Machine Learning Communications MarTech 115

Martech

APRIL 16, 2025

Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Beyond the buzzwords: What real AI in martech looks like We’ve all been promised the holy grail by automation tools. See terms.

Machine Learning 73

Machine Learning MarTech Marketing 73

Martech

JULY 17, 2024

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “We’ve got a connector framework through which we integrate with the Salesforces and the Adobes of the world,” Moran confirmed, “because they’re the big martech vendors in the space, right?

Machine Learning 144

Machine Learning MarTech Food Agency 144

Martech

OCTOBER 28, 2024

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. Leveraging the power of AI and machine learning is crucial for thriving in the era of hyper-personalization.

Marketing 127

Marketing Machine Learning Conversion SEO 127

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. For data scientists, predictive refers to machine learning-generated forecasts based on patterns. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community. That’s the norm. Processing.

Marketing 115

Marketing Machine Learning Finance Communications 115

Martech

OCTOBER 9, 2024

Marketing technologists who are passionate about integrating advanced data analytics and machine learning into campaigns. The post Go inside the modern marketing data stack appeared first on MarTech. The details Virtual event: Inside the Modern Marketing Data Stack Date: Oct. 22, 2024 Time: 10 a.m. PT / 1 p.m.

Marketing 112

Marketing Machine Learning MarTech Advertising 112

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools. Email: Business email address Sign me up!

Marketing 127

Marketing SEO Retargeting Conversion 127

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up!

Marketing 119

Marketing Machine Learning Retail ROI 119

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 113

Retail Machine Learning Conversion Rate eCommerce 113

Martech

MARCH 3, 2025

Dig deeper: Download MarTech’s identity resolution buyer’s guide (registration required) 2. AI and machine learning within identity resolution platforms analyze large datasets and identify patterns, improving matching when data isn’t the same on different platforms. Registration required.)

Marketing 118

Marketing Machine Learning MarTech Cookies 118

Martech

NOVEMBER 14, 2024

Patent 2 focuses on integrating AI and machine learning to predict customer behavior, allowing businesses to anticipate needs and personalize interactions in real time. The post How advanced customer journey analytics is shaping the future of engagement appeared first on MarTech. Email: Business email address Sign me up!

Machine Learning 129

Machine Learning Click Through Rate A/B Testing Conversion Rate 129

Martech

JUNE 20, 2024

My previous article, “ 3 pointers to navigate the confusing martech marketplace ,” offered essential strategies for navigating the evolving martech landscape. Staying updated with new strategies and tools is crucial for driving your martech transformation as this ecosystem grows.

MarTech 117

MarTech Machine Learning GDPR Audience 117

Martech

AUGUST 14, 2024

This is where AI and machine learning can help marketing teams visualize data and pull actionable insights. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! The post Email marketers sharpen deliverability tactics at MailCon appeared first on MarTech. Processing.

Marketing 119

Marketing Machine Learning Brand Awareness MarTech 119

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

AUGUST 8, 2024

It sets the stage for advanced analytics, machine learning and AI-powered decision-making. The post Why first-party data still reigns even with Google keeping third-party cookies appeared first on MarTech. The advantage of having a well-organized library of first-party data is immense. Processing.

Cookies 123

Cookies Data Management Platform Machine Learning Conversion 123

Martech

OCTOBER 27, 2023

Martech buyers continually work to stay on top of what’s new and exciting. This enables a modular approach to integrating into the martech stack and rebranding as a “composable CDP.” Developing predictions with machine learning. Testing and learning. Adding data based on those learnings. Managing journeys.

MarTech 117

MarTech Machine Learning Conversion Marketing 117

Martech

NOVEMBER 27, 2024

Last year alone, they bought 32 AI/machine learning companies, almost twice as many as Microsoft. All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. appeared first on MarTech. See what Microsoft is doing? Processing. The post Will big tech burst the AI bubble?

Machine Learning 121

Machine Learning MarTech Marketing 121

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). Take our brief 2024 MarTech Replacement Survey Consumers aren’t averse to using AI technologies but expect these tools to offer benefits, not simply cost savings, for the brands adopting them.

Machine Learning 139

Machine Learning Education ROI MarTech 139

Martech

SEPTEMBER 27, 2024

Third-party verification partners like IAS utilize machine learning to analyze large volumes of content in real-time, making quick decisions about ad placements that meet safety and suitability standards. The post How to balance ROAS, brand safety and suitability in social media advertising appeared first on MarTech.

Media 124

Media Advertising Conversion Rate Machine Learning 124

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions. Processing.

Marketing 122

Marketing Non-Profit Machine Learning MarTech 122

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time. Processing.

Marketing 127

Marketing Manufacturing AutoMobile Machine Learning 127

Martech

SEPTEMBER 10, 2024

Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research. The post How to make the most of your market research data appeared first on MarTech. These tools: Reveal complex patterns and correlations not visible with traditional methods.

Marketing 115

Marketing Machine Learning ROI MarTech 115

Martech

MAY 23, 2024

TrueDialog introduced TrueDelivery, an AI- and machine-learning-powered deliverability alerting tool for SMS campaigns. The post AI-powered martech releases and news: May 23 appeared first on MarTech. The post AI-powered martech releases and news: May 23 appeared first on MarTech.

MarTech 110

MarTech Machine Learning SEO Agency 110

Martech

JANUARY 20, 2025

Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Clearing the hurdles: Practical solutions 1. Similarly, employing machine learning to predict future customer actions and outcomes is a value-driven use case that most legal teams industry regulations aside would not oppose.

Marketing 117

Marketing Machine Learning ROI Retail 117

Martech

JUNE 5, 2024

Dig deeper: AI transformation: How to prepare your marketing team Overcoming the limitations of out-of-the-box martech features While many martech platforms offer built-in AI features, they often fall short due to data silos. This might involve machine learning techniques such as clustering, classification or regression.

MarTech 119

MarTech Communications Machine Learning Conversion Rate 119

Martech

JULY 30, 2024

AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. The post Key marketing lessons from startup to scale-up appeared first on MarTech. Are you getting the most from your stack? Email: Business email address Sign me up! Processing.

Marketing 111

Marketing Brand Awareness Machine Learning GDPR 111