Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi Processing.

MarTech 110

MarTech Non-Profit eCommerce Machine Learning 110

Martech Series

JUNE 10, 2022

Company continues machine learning investment and rapid expansion of its technical organization. one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities.

Machine Learning 116

Machine Learning Ad Exchange Ad Tech MarTech 116

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance. Processing.

MarTech 81

MarTech Demand Side Platform Machine Learning Conversion Rate 81

Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia.

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Martech

JUNE 27, 2022

To do this, marketers are turning to artificial intelligence and machine learning. The use of AI and machine learning in this area can be applied both at the macro and micro levels. Other uses of machine learning include techniques like web scraping. appeared first on MarTech.

Machine Learning 128

Machine Learning Marketing Agency Entertainment 128

Martech

OCTOBER 28, 2024

Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. Marketers can provide personalized content through SMS, push notifications, in-app messages, social media ads, and even personalized website experiences.

Marketing 124

Marketing Machine Learning Conversion SEO 124

Martech

DECEMBER 6, 2024

Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. The post HubSpot to acquire conversational intelligence platform Frame AI appeared first on MarTech. Frame AI was founded in 2016 by George Davis, Robbie Mitchell, Jesse St. Charles and Brandon Reiss.

Conversion 112

Conversion Machine Learning Communications MarTech 112

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 124

Marketing SEO Retargeting Conversion 124

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks.

Retail 110

Retail Machine Learning Conversion Rate eCommerce 110

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

FEBRUARY 24, 2023

The effect of social media influencers, alterations in the economy like inflation or recession, and a lot of multiple factors affect the purchasers’ buying decisions. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.

Machine Learning 88

Machine Learning Manufacturing Marketing Media 88

Martech

OCTOBER 9, 2024

New Marketing Possibilities: Cutting-Edge Innovation in the AI Data Cloud Join Snowflake Product Leadership as they reveal how the AI Data Cloud is redefining excellence in marketing and media through advancements in data clean rooms and collaboration, AI, modern applications and beyond. Who should attend? 22, 2024 Time: 10 a.m. PT / 1 p.m.

Marketing 109

Marketing Machine Learning MarTech Advertising 109

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up!

Marketing 116

Marketing Machine Learning Retail ROI 116

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. Are you getting the most from your stack? Processing.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

OCTOBER 1, 2024

In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers.

Machine Learning 118

Machine Learning Retail Media Advertising 118

Martech

SEPTEMBER 9, 2024

From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions. Listening for fake content. Processing.

Marketing 119

Marketing Non-Profit Machine Learning MarTech 119

Martech Series

JULY 20, 2022

Waymark makes high quality commercials accessible and easily scalable, allowing media companies and agencies to meet the needs of the changing media landscape. Marketing Technology News: MarTech Interview with James Kung, Senior Director of Product Management at Foursquare.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement. Social media marketing is essential for both startups and large corporations. Processing.

Marketing 109

Marketing Brand Awareness Machine Learning GDPR 109

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. FAQs on MarTech and Its Evolution with AI As we delve into the intricacies of martech and AI, several questions arise. Below are some of the most common inquiries: What differentiates MarTech from AdTech?

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Martech

MAY 23, 2024

These processes include creative production, media and commerce functions. TrueDialog introduced TrueDelivery, an AI- and machine-learning-powered deliverability alerting tool for SMS campaigns. The post AI-powered martech releases and news: May 23 appeared first on MarTech.

MarTech 108

MarTech Machine Learning SEO Agency 108

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Get MarTech! Now, on to this week’s releases.

MarTech 105

MarTech SEO Machine Learning CPA 105

Martech

JUNE 5, 2024

AI, however, can delve deeper, analyzing data from multiple sources to identify more nuanced segments based on behavior patterns, purchasing history, social media activity and more. This might involve machine learning techniques such as clustering, classification or regression.

MarTech 116

MarTech Communications Machine Learning Conversion Rate 116

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Now they do.

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. A solid marketing measurement strategy isnt just about overcoming the limitations of cookie-based tracking its about predicting the optimal media mix for maximum impact.

Marketing 114

Marketing Cookies Machine Learning Retail 114

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 122

Media Marketing Machine Learning MarTech 122

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 103

MarTech Machine Learning eCommerce Communications 103

Martech

JUNE 12, 2023

I recently taught some martech workshops (in person!) Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Adtech-martech integration.

MarTech 114

MarTech eCommerce Machine Learning Conversion 114

Martech

FEBRUARY 1, 2024

This data is used to train machine learning models to recognize patterns, predict customer behavior, personalize content, and more. The company also announced support for “one-sided conversations”, such as app reviews, chatbot interactions, and social media posts, which can be analyzed for insights and sentiment.

MarTech 106

MarTech Machine Learning Conversion Media 106

Martech

FEBRUARY 6, 2025

Moving beyond media metrics: Vivek Khandelwal from ServiceNow, said, “You can talk about click-through rate, cost per click and cost per impression all day long, but what eventually matters to the business are the revenue metrics.” The full report can be found here. Registration required) Email: Business email address Sign me up!

Machine Learning 80

Machine Learning Brand Lift Marketing Click Through Rate 80

Martech

MAY 15, 2024

” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

MarTech 108

MarTech ROI Machine Learning Banner 108

Martech

DECEMBER 6, 2024

Developing effective social media content. Social media content. It also knows about machine learning, marketing analytics, and Agile Marketing. Here are some examples of the kind of social media posts I like. Creating engaging imagery. Guidelines for maintaining brand voice. These might include: Blog posts.

SEO 123

SEO Audience Education Machine Learning 123

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Media 130

Media Machine Learning Conversion Impressions 130

Martech

DECEMBER 28, 2023

In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. for digital media technology company Adlook. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Given the increased cost of media during any U.S.

Media 128

Media Advertising Click Through Rate Machine Learning 128

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Machine learning. Algorithms are continuing to improve as well, accelerating optimization in near real-time.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. Navigating the social media landscape in 2024 Technology evolves but does not supersede the human desire for authentic connection.

Media 141

Media Marketing Audience Machine Learning 141

Chief Martech

JANUARY 14, 2023

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. 2023 is going to be a rough year for many martech firms. Social Media.

MarTech 136

MarTech Non-Profit AutoMobile Machine Learning 136

Martech

DECEMBER 18, 2024

Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. The post The AI-powered path to smarter marketing appeared first on MarTech. On the other, it highlights an acute challenge: the inability to translate it into actionable insights. Processing.

Marketing 101

Marketing eCommerce Machine Learning Conversion 101