Martech Series

FEBRUARY 24, 2023

Retail companies rely heavily on demand and sales forecasting to maintain a healthy inventory balance. The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns.

Machine Learning 88

Machine Learning Manufacturing Marketing Media 88

Martech Series

SEPTEMBER 26, 2022

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board. mPhase Technologies, Inc.(“mPhase”

Machine Learning 82

Machine Learning Finance Impressions MarTech 82

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers. Processing.

Marketing 114

Marketing Machine Learning Retail Manufacturing 114

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. With stricter limits on third-party data, tech giants are tightening control over ad systems.

Machine Learning 118

Machine Learning Retail Media Advertising 118

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Some machine learning models now offer predictive analysis, forecasting the impact of each channel on your bottom line with regular updates based on past performance.

Marketing 114

Marketing Cookies Machine Learning Retail 114

Martech

NOVEMBER 22, 2024

“We used to call it machine learning. But can mid-size retailers take advantage? ” In particular, he feels it should be transparent about product recommendations, serving the interests of the retailers. The post AI is ringing in big holiday shopping changes appeared first on MarTech. Processing.

Machine Learning 107

Machine Learning Retail Audience MarTech 107

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. The post How to use generative AI to reduce friction and convert car buyers appeared first on MarTech. Processing.

Machine Learning 128

Machine Learning Conversion Retail Finance 128

Martech

JANUARY 20, 2025

For instance, a large retailer we work with faces a customer churn problem, where an AI-driven approach to predicting churn could deliver significant business value. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Clearing the hurdles: Practical solutions 1. Processing.

Marketing 114

Marketing Machine Learning ROI Retail 114

Martech

AUGUST 29, 2024

Garf is VP and GM of retail and consumer goods at Salesforce. “Cyber Week itself has the potential to be a really big week,” said Caila Schwartz, director of consumer insights and strategy, retail and consumer goods. “The consumer will never know it’s based off machine learning.” Processing.

Machine Learning 66

Machine Learning Retail MarTech Marketing 66

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Now they do.

MarTech 119

MarTech Machine Learning Cookies Pop-Up 119

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 88

MarTech Machine Learning eCommerce Conversion 88

Martech Series

JANUARY 27, 2023

Messages spanned industries, with the largest concentration in retail. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

AUGUST 11, 2022

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities. Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. “I

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 112

Machine Learning Marketing Healthcare eCommerce 112

Martech

MARCH 4, 2024

It plans to use Amazon Bedrock’s choice of foundation models from third-party AI companies delivered via a single API, as well as Amazon SageMaker to build and deploy machine learning models at scale. This was a recognition of the opportunities presented by retail media rather than the opportunities presented by genAI.

Machine Learning 118

Machine Learning Electronics Retail eCommerce 118

Martech Series

JUNE 23, 2022

Built to work with both streaming and offline footage, the VisualCortex platform applies machine learning models to video content, enabling organizations to produce analyzable data streams about defined objects and actions. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

Machine Learning 86

Machine Learning Real Estate MarTech Retail 86

Martech

JUNE 12, 2023

The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors. The exit of 689 companies from the martech scene in the past year underscores its competitive nature and emphasizes the importance of rapid adaptation to avoid falling behind.

MarTech 81

MarTech Machine Learning eCommerce Marketing 81

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Edge servers in retail stores You walk into your favorite store, grab what you need and breeze through the checkout. Evaluate what you already have You don’t necessarily need new martech or infrastructure.

Machine Learning 66

Machine Learning Communications Retail Healthcare 66

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. See the full presentation from our MarTech conference here. Experience.

Marketing 124

Marketing Machine Learning Retail MarTech 124

Martech Series

JUNE 8, 2022

Continual helps us simplify our data infrastructure, unify our analytics and machine learning workflows, and accelerate our path to building a data-driven business. Combined with its existing declarative machine learning capabilities, Continual now unites data science and analytics teams on a shared platform for operational AI. “As

Machine Learning 91

Machine Learning MarTech Retail Marketing 91

Martech

DECEMBER 28, 2021

This entails machine learning models that consider all customer behaviors as well as various data sources that can be fed, ingested, and leveraged to better understand consumers at scale.” Baird suggested that one tool retailers might adopt more widely is the “virtual closet.” AI optimization. Empowered store associates.

Retail 134

Retail eCommerce ROI Machine Learning 134

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Get MarTech! Why we care. Rokt technology.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report.

Marketing 140

Marketing Machine Learning ROI Communications 140

Martech Series

AUGUST 17, 2022

It is expected to be the fastest growing retail ecommerce market in the world. VTEX is the Enterprise Digital Commerce Platform for brands and retailers looking to build a future-proof digital commerce strategy. VTEX works with some of the largest retail enterprises in the world.

eCommerce 84

eCommerce Machine Learning Retail MarTech 84

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

JUNE 29, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. It uses AI and machine learning capabilities that are integrated into the platform, data flows and execution stack to power outcomes from engagement across the user journey.

Marketing 101

Marketing Machine Learning MarTech Retail 101

Martech Series

JUNE 22, 2022

Merton and Rimando each bring relevant experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers. ” Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. ” said?

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech Series

JUNE 30, 2022

In addition to his experience in marketing, his expertise and education in artificial intelligence, machine learning, and engineering is the perfect combination for Habu’s industry-leading collaboration software. Prior to joining Habu Chua served as Senior Product Manager, Retail Media Networks at Epsilon.

Machine Learning 83

Machine Learning Retail MarTech Education 83

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning?

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech Series

JULY 6, 2022

Extends IBM’s leadership in observability to the full stack of capabilities for IT — across infrastructure, applications, data and machine learning. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. Acquisition appeared first on MarTech Series.

Machine Learning 82

Machine Learning Marketing MarTech Retail 82

Martech Series

SEPTEMBER 6, 2022

The $28M series C investment will support ZineOne’s vision of building out the in-session marketing category – a new concept designed to increase e-commerce revenue and conversions in a privacy-forward world using advanced machine learning (ML). Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable.

Machine Learning 73

Machine Learning Conversion Rate Marketing Conversion 73

Martech Series

OCTOBER 24, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

Martech

JUNE 26, 2024

Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks.

A/B Testing 112

A/B Testing Machine Learning Cookies Electronics 112

Martech

FEBRUARY 7, 2024

Part of the marketing strategy is to launch co-branded ads with retailers. In recent years, we’ve been able to better understand customer needs through data analytics and machine learning, leading to marketing personalization. Dig deeper: How AI-powered features are revolutionizing marketing automation platforms Get MarTech!

Marketing 118

Marketing Machine Learning Food MarTech 118

Martech

JUNE 2, 2023

For example, ChatGPT told us that the “Other” row you find in some GA4 reports is a grouping of many rows of low-volume data (correct) but that the instances when this occurs are defined by “Google machine learning algorithms.” For example, we recently used ChatGPT to analyze and optimize a retailer’s shopping baskets.

Machine Learning 103

Machine Learning Shipping MarTech Impressions 103