Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. “I

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

Martech Series

AUGUST 11, 2022

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities. Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Now they do.

MarTech 123

MarTech Machine Learning Cookies Pop-Up 123

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. Processing.

Marketing 116

Marketing Machine Learning Retail ROI 116

Martech Series

JANUARY 27, 2023

Messages spanned industries, with the largest concentration in retail. Marketing Technology News: MarTech Interview with Cary Tilds, Chief Strategy and Operations Officer at Frameplay “In 2022, we saw customers engage most when messages promised something tangible. Generative AI Company Analyzes 21.6

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers. Processing.

Marketing 114

Marketing Machine Learning Retail Manufacturing 114

Martech

JUNE 12, 2023

The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors. The exit of 689 companies from the martech scene in the past year underscores its competitive nature and emphasizes the importance of rapid adaptation to avoid falling behind.

MarTech 79

MarTech Machine Learning eCommerce Marketing 79

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 109

Machine Learning Marketing Healthcare eCommerce 109

Martech

MARCH 4, 2024

It plans to use Amazon Bedrock’s choice of foundation models from third-party AI companies delivered via a single API, as well as Amazon SageMaker to build and deploy machine learning models at scale. This was a recognition of the opportunities presented by retail media rather than the opportunities presented by genAI.

Machine Learning 114

Machine Learning Electronics Retail eCommerce 114

Martech

NOVEMBER 22, 2024

“We used to call it machine learning. But can mid-size retailers take advantage? ” In particular, he feels it should be transparent about product recommendations, serving the interests of the retailers. The post AI is ringing in big holiday shopping changes appeared first on MarTech. Processing.

Machine Learning 66

Machine Learning Retail Audience MarTech 66

Martech Series

JUNE 23, 2022

Built to work with both streaming and offline footage, the VisualCortex platform applies machine learning models to video content, enabling organizations to produce analyzable data streams about defined objects and actions. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

Machine Learning 86

Machine Learning Real Estate MarTech Retail 86

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Get MarTech! Why we care. Rokt technology.

Machine Learning 97

Machine Learning Brand Lift Real Estate eCommerce 97

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. The post How to use generative AI to reduce friction and convert car buyers appeared first on MarTech. Processing.

Machine Learning 131

Machine Learning Conversion Retail Finance 131

Martech Series

AUGUST 17, 2022

It is expected to be the fastest growing retail ecommerce market in the world. VTEX is the Enterprise Digital Commerce Platform for brands and retailers looking to build a future-proof digital commerce strategy. VTEX works with some of the largest retail enterprises in the world.

eCommerce 84

eCommerce Machine Learning Retail MarTech 84

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

SEPTEMBER 6, 2022

The $28M series C investment will support ZineOne’s vision of building out the in-session marketing category – a new concept designed to increase e-commerce revenue and conversions in a privacy-forward world using advanced machine learning (ML). Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable.

Machine Learning 73

Machine Learning Conversion Rate Marketing Conversion 73

Martech Series

JUNE 8, 2022

Continual helps us simplify our data infrastructure, unify our analytics and machine learning workflows, and accelerate our path to building a data-driven business. Combined with its existing declarative machine learning capabilities, Continual now unites data science and analytics teams on a shared platform for operational AI. “As

Machine Learning 91

Machine Learning MarTech Retail Marketing 91

Martech Series

FEBRUARY 1, 2023

the technology-driven e-commerce retailer and e-commerce enabler, announced that Spresso, its SaaS modular solution platform has partnered with global enterprise digital commerce platform VTEX. The solutions leverage machine learning, advanced analytics, and artificial intelligence to drive better business outcomes.

Retail 71

Retail Machine Learning MarTech Conversion 71

Martech

JUNE 29, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. It uses AI and machine learning capabilities that are integrated into the platform, data flows and execution stack to power outcomes from engagement across the user journey.

Marketing 100

Marketing Machine Learning MarTech Retail 100

Martech Series

JUNE 30, 2022

In addition to his experience in marketing, his expertise and education in artificial intelligence, machine learning, and engineering is the perfect combination for Habu’s industry-leading collaboration software. Prior to joining Habu Chua served as Senior Product Manager, Retail Media Networks at Epsilon.

Machine Learning 83

Machine Learning Retail MarTech Education 83

Martech Series

JUNE 22, 2022

Merton and Rimando each bring relevant experience as ArcSpan continues its focus on boosting addressable audience revenue success for leading publishers and the emerging category of retail media customers. ” Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. ” said?

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech Series

JULY 6, 2022

Extends IBM’s leadership in observability to the full stack of capabilities for IT — across infrastructure, applications, data and machine learning. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. Acquisition appeared first on MarTech Series.

Machine Learning 82

Machine Learning Marketing MarTech Retail 82

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. Marketing Technology News: Why Sharing Data Internally Can be a Gamechanger.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech

JUNE 26, 2024

Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. Advertising’s new upsides The digital advertising industry is creating new ways to reach addressable audiences in a post-cookie world through data collaborations, data clean rooms and retail media networks.

A/B Testing 116

A/B Testing Machine Learning Cookies Electronics 116

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. With stricter limits on third-party data, tech giants are tightening control over ad systems.

Machine Learning 120

Machine Learning Retail Media Advertising 120

Martech Series

OCTOBER 24, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

Martech

AUGUST 29, 2024

Garf is VP and GM of retail and consumer goods at Salesforce. “Cyber Week itself has the potential to be a really big week,” said Caila Schwartz, director of consumer insights and strategy, retail and consumer goods. “The consumer will never know it’s based off machine learning.” Processing.

Machine Learning 69

Machine Learning Retail MarTech Marketing 69

Martech Series

AUGUST 16, 2022

The world’s smartest performance marketers rely on Moloco’s machine learning engine to drive user acquisition and retention at a speed and scale previously only seen within the so-called walled gardens of Google, Facebook, and Amazon. 5000 Annual List appeared first on MarTech Series. The post Moloco Ranks #95 on the 2022 Inc.

Machine Learning 72

Machine Learning MarTech Retail Marketing 72

Martech

JULY 5, 2024

This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail.

Retail 94

Retail Food Machine Learning Marketing 94

Martech

FEBRUARY 7, 2024

Part of the marketing strategy is to launch co-branded ads with retailers. In recent years, we’ve been able to better understand customer needs through data analytics and machine learning, leading to marketing personalization. Dig deeper: How AI-powered features are revolutionizing marketing automation platforms Get MarTech!

Marketing 119

Marketing Machine Learning Food MarTech 119

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Retail marketers are always looking to increase their revenue per customer.

A/B Testing 111

A/B Testing Marketing Machine Learning Retail 111

Martech

MARCH 21, 2024

While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data. The post Digital advertisers still looking for recipe to thrive in cookieless world appeared first on MarTech.

Cookies 120

Cookies Advertising Finance Machine Learning 120

Martech Series

FEBRUARY 16, 2023

The Prosper Wisdom Suite can deliver timely forward-looking consumer insights & signals to all teams within an enterprise; from executives in the boardroom, to business users, to financial forecasters, to research analysts and to data scientists and machine learning AI. All models are factual in nature and privacy compliant.

Electronics 89

Electronics Retail Machine Learning MarTech 89

Martech Series

FEBRUARY 14, 2023

The most demanding retailers and consumer brands in the world have long chosen Acquia CDP to manage data required to power personalized customer experiences. Today Acquia gives organizations with smaller budgets and teams an entry into the product — all built on the same robust platform that serves the most complex, global organizations.

Machine Learning 86

Machine Learning Healthcare Retail Food 86

Martech

JUNE 2, 2023

For example, ChatGPT told us that the “Other” row you find in some GA4 reports is a grouping of many rows of low-volume data (correct) but that the instances when this occurs are defined by “Google machine learning algorithms.” For example, we recently used ChatGPT to analyze and optimize a retailer’s shopping baskets.

Machine Learning 103

Machine Learning Shipping MarTech Impressions 103

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. The integration can be explored via HCL SoFy 2.0,

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81