illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.

Search Advertising 112

Search Advertising Advertising Click Through Rate Machine Learning 112

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning?

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Google Ads announces machine learning-based attribution models in new privacy landscape. “In Google Ad’s machine learning attribution model seems to be Google’s solution to this lack of data.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. More from the MarTech Conference >> Practice active listening with customers. “We

Conversion 121

Conversion Machine Learning Communications Call for Action 121

Martech Series

AUGUST 9, 2022

a leading provider of digital performance advertising solutions,today announced a multi-year agreement to support Seekr’s media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. MarTech registration is open! Click here to download! Automate personalization rules for the journey.

MarTech 125

MarTech Machine Learning Communications Marketing 125