Martech

SEPTEMBER 27, 2024

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. This balanced approach is crucial for achieving lasting success in the dynamic landscape of social media. Processing.

Media 121

Media Advertising Conversion Rate Machine Learning 121

Martech

OCTOBER 21, 2021

Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads. Native social analytics integration. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads. make an appointment).

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

Martech

MARCH 30, 2023

Thus, emails, SMS messages, mobile app push notifications, website landing pages and social advertising can be hyper-targeted. AI-based machine learning algorithms help you glean audience insights, turning formerly static audience segments into more dynamic ones. Get MarTech! In your inbox.

Marketing 117

Marketing Machine Learning Communications Audience 117

Martech Series

OCTOBER 18, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. customers an advancement in creative optimization capabilities with AI and machine learning for digital advertising. The post Smartly.io

Machine Learning 63

Machine Learning Social Advertising MarTech Media 63