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RightData Hires Industry Veterans to Its Team

Martech Series

Siva has held key positions in technical leadership across areas such as healthcare, pharmaceuticals, and consulting. In this role, he will direct engineering in designing and executing state-of-the-art data lakehouse and data quality software initiatives.

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Talon International Launches Anti-Counterfeit & Consumer Engagement Technology, StegVision

Martech Series

By combining AI, machine learning, computer vision, and steganography, StegVision encodes invisible unique labels or markings for brands and products. Algorithms are placed within the label design that only StegVision’s app can see.

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Microsoft Exec Zia Mansoor Joins Unravel Data Board of Directors

Martech Series

Mansoor currently serves as Microsoft’s Vice President of Data & AI, and has extensive expertise in go-to-market strategy and providing product and solution leadership across operational database, analytics, AI/Machine Learning, data governance, and business intelligence solutions. “We We are excited to welcome Zia to our Board.

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

Martech Series

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.

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TripleBlind Data De-Identification Solution Confirmed as HIPAA Compliant by World Renowned Expert, Dr. Bradley Malin, PhD

Martech Series

Malin’s official determination of HIPAA compliance will make it much easier for our current and prospective healthcare customers to rest assured they are in compliance so they can focus on what really matters – optimizing genetic research, pharmaceutical research and patient care.”.

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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

Strategies: Machine Learning Meets Amazon PPC Polar collaborated with a paid ad company that uses machine learning to create and manage Amazon PPC ads. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

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Katie Robbert: Spotlight on the expert

Martech

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. And he was experimenting with machine learning and AI. I’m someone who likes things nice and clean and tidy buttoned up, a little bit of a perfectionist.