Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Single Grain

MAY 1, 2023

The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Strategies: Machine Learning Meets Amazon PPC Polar collaborated with a paid ad company that uses machine learning to create and manage Amazon PPC ads.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

OCTOBER 19, 2022

Christine Merrifield-Wehrle, head of investment at Crossmedia, said clients are looking for ROI, and if they don’t find it, they will cut budgets. Now they know what those platforms utilize to generate ROI. So, is decreased spending by some clients an early sign of what’s to come for the rest of the industry? It’s hard to say.

Agency 69

Agency Media Retail Entertainment 69

illumin

JULY 5, 2024

That means making machines that can do intellectual tasks that humans can do such as reading and understanding text, understanding language, sensing external environments, etc. AI lets machines learn by detecting patterns in data and making predictions from those patterns.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92