Martech

MARCH 23, 2022

There’s no way to measure branding, the impact of public relations or any more complex forms of measurement.” This is the layer of marketing where things like awareness spending, brand campaigns, and public relations operate, and it’s the layer that people often say can’t be measured.

Marketing 109

Marketing Machine Learning Public Relations Brand Awareness 109

Martech

JANUARY 26, 2023

This enables you to develop integrated, cross-channel campaigns that stretch across public relations, social media, email campaigns, events and digital media, ensuring a consistent buyer experience. The insights can inform media buying and campaign messaging throughout the buyer’s journey.

Marketing 141

Marketing Audience Machine Learning Public Relations 141

MNTN

FEBRUARY 27, 2025

Public Relations and Media Outreach Build relationships with media outlets, journalists, and community organizations to amplify your brands visibility. Automated Optimization : Let machine learning refine your campaigns in real time, ensuring your brand gets the best results. Get your brand noticed where it matters most.

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Flashtalking by Mediaocean

DECEMBER 13, 2021

Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Communications 52

Communications Marketing Machine Learning Public Relations 52

VideoWeek

MARCH 14, 2025

Publicis Sapient Announces New Partnership with AWS Publicis’ digital transformation arm Publicis Sapient has announced a five year “global strategic collaboration agreement” with Amazon Web Services (AWS), which will see it use AWS’s AI and machine learning technologies to assist clients in their digital transformation.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JANUARY 13, 2023

The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. The efforts form part of a settlement with the Justice Department over accusations of discrimination in Meta’s targeting of housing ads. US Ad Market Cut 3,500 Jobs in December.

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. As a result, the ANA says that agencies must get legal sign-off from clients before using any AI applications in the delivery of their services. Though there’s obviously room for debate over what does and doesn’t constitute AI.

Agency 52

Agency Media Ad Tech eCommerce 52