AdExchanger

APRIL 30, 2023

Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate The post Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Machine Learning 98

Machine Learning CPC Ad Exchange Affiliates 98

Martech Series

SEPTEMBER 26, 2022

mPhase” or the “Company”), a leading consumer engagement company developing a suite of mPower mobility services that increase revenue for retailers, is pleased to announce AI and Machine Learning expert Charles Martin as a member of the Company’s newly formed mPower Advisory Board. mPhase Technologies, Inc.(“mPhase”

Machine Learning 82

Machine Learning Finance Impressions MarTech 82

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. Predictive AI and machine learning will help identify the best audiences and optimize your segmentation.

MarTech 121

MarTech Machine Learning ROI CPA 121

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

Marketing 115

Marketing Machine Learning Retail Manufacturing 115

Martech

OCTOBER 1, 2024

Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. With stricter limits on third-party data, tech giants are tightening control over ad systems.

Machine Learning 119

Machine Learning Retail Media Advertising 119

Martech

JULY 11, 2024

Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue.

MarTech 97

MarTech SEO Machine Learning Audience 97

Martech

JULY 25, 2024

Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Some machine learning models now offer predictive analysis, forecasting the impact of each channel on your bottom line with regular updates based on past performance.

Marketing 115

Marketing Cookies Machine Learning Retail 115

Martech

NOVEMBER 22, 2024

“We used to call it machine learning. But can mid-size retailers take advantage? ” In particular, he feels it should be transparent about product recommendations, serving the interests of the retailers. Criteo expects AI to make a significant difference during Cyber Week and the holiday season.

Machine Learning 108

Machine Learning Retail Audience MarTech 108

Martech

JANUARY 20, 2025

For instance, a large retailer we work with faces a customer churn problem, where an AI-driven approach to predicting churn could deliver significant business value. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Clearing the hurdles: Practical solutions 1.

Marketing 115

Marketing Machine Learning ROI Retail 115

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. Our comprehensive research revealed six critical features essential to addressing potential applicants’ needs and concerns.

Machine Learning 129

Machine Learning Conversion Retail Finance 129

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. However, retail media isnt without its challenges.

Advertising 102

Advertising Retail Cookies Video Ads 102

Clearcode

FEBRUARY 14, 2025

AdTech Sustainable Programmatic Advertising and AdTech: The Need to Go Green Natalia Figas Sep 07, 2022 AdTech Should retailers rent, buy or build their retail media network (RMN)?

A/B Testing 69

A/B Testing Machine Learning Retail Media 69

Martech

AUGUST 29, 2024

Garf is VP and GM of retail and consumer goods at Salesforce. “Cyber Week itself has the potential to be a really big week,” said Caila Schwartz, director of consumer insights and strategy, retail and consumer goods. “The consumer will never know it’s based off machine learning.”

Machine Learning 66

Machine Learning Retail MarTech Marketing 66

Martech

JANUARY 16, 2025

This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. The engine provides tools for data acquisition, machine learning operations and security. These guides provide shoppers with valuable insights at different stages of their journey.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Exchange Wire

JULY 9, 2024

Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drives relevancy, profitability, and revenue. Kai is available as [.]

Retail 69

Retail Machine Learning Media 69

Basis

JUNE 13, 2022

To say the current retail industry is complicated would be to put it lightly. What’s going on, and how should retail marketers react? Before digging into best practices for retail marketers, let’s do a quick overview of the retail marketing landscape as it stands today. What’s a Retail Marketer to Do?

Retail 96

Retail Marketing Communications Machine Learning 96

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. GRADIANT was built from a clear market need.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech Series

AUGUST 11, 2022

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities. Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms.

Machine Learning 86

Machine Learning eCommerce Retail Conversion Rate 86

illumin

JULY 25, 2024

All decisions are data-driven and based on machine learning to target, place, deliver, or measure ads out of home. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. Why invest in DOOH?

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Martech Series

JANUARY 27, 2023

Messages spanned industries, with the largest concentration in retail. Generative AI Company Analyzes 21.6 The Persado Content Intelligence team analyzed 21.6 billion consumer impressions (emails sent), encompassing 8.6 billion permutations, between Jan 1-Dec 15, 2022.

Machine Learning 110

Machine Learning Impressions Retail Communications 110

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. “I

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

Single Grain

JANUARY 17, 2020

Machine learning is a technology that analyzes vast amounts of data in order to discover trends and glean insights. It provides AI systems with the ability to automatically learn and improve. Deep learning is a subset of machine learning that is capable of learning from unstructured data without human supervision.

Machine Learning 126

Machine Learning Audience Fashion Marketing 126

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Artificial intelligence is an umbrella term that covers technologies such as machine learning, image recognition, natural language processing (NLP), and deep learning.

Media 145

Media Machine Learning Marketing ROI 145

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

Machine Learning 122

Machine Learning Agency Marketing Cookies 122

Martech

DECEMBER 28, 2021

This entails machine learning models that consider all customer behaviors as well as various data sources that can be fed, ingested, and leveraged to better understand consumers at scale.” Baird suggested that one tool retailers might adopt more widely is the “virtual closet.” AI optimization. Empowered store associates.

Retail 135

Retail eCommerce ROI Machine Learning 135

Digital Ad Blog

FEBRUARY 11, 2025

For instance, an e-commerce retailer selling consumer electronics can automatically adjust pricing when a competitor lowers its rates or launches a promotional campaign. Machine learning continuously refines pricing strategies, ensuring that businesses maintain an edge in both existing and new markets.

Machine Learning 52

Machine Learning Marketing Electronics Retail 52

Martech Series

JUNE 23, 2022

Built to work with both streaming and offline footage, the VisualCortex platform applies machine learning models to video content, enabling organizations to produce analyzable data streams about defined objects and actions. Insights from that data can then be embedded straight into customers’ traditional data infrastructure. .

Machine Learning 86

Machine Learning Real Estate MarTech Marketing 86

Martech

MARCH 4, 2024

It plans to use Amazon Bedrock’s choice of foundation models from third-party AI companies delivered via a single API, as well as Amazon SageMaker to build and deploy machine learning models at scale. This was a recognition of the opportunities presented by retail media rather than the opportunities presented by genAI.

Machine Learning 119

Machine Learning Electronics Retail eCommerce 119

Ad Monsters

JUNE 11, 2024

Button for Publishers is an AI-powered tool that enhances revenue from commerce partnerships by identifying the optimal purchase paths for traffic directed to retailers. This benefits users, retailers, and publishers. AI, machine learning, and reinforcement models make this system sophisticated and efficient.

Machine Learning 100

Machine Learning Retail Conversion Rate Affiliates 100

Martech Series

JUNE 8, 2022

Continual helps us simplify our data infrastructure, unify our analytics and machine learning workflows, and accelerate our path to building a data-driven business. Combined with its existing declarative machine learning capabilities, Continual now unites data science and analytics teams on a shared platform for operational AI. “As

Machine Learning 91

Machine Learning MarTech Retail Marketing 91

The Ad Tech Blog

JULY 15, 2024

Introduction to GANs Generative Adversarial Networks (GANs) are a class of machine learning frameworks designed to generate synthetic data that closely resembles real data. Hyperbolic embeddings capture hierarchical user interests. These techniques comply with data privacy regulations.

Machine Learning 130

Machine Learning GDPR Healthcare Finance 130

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Why we care. In-app ad moments. Image: Lyft Media.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

InMobi

JULY 15, 2021

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.

Retail 59

Retail Media Machine Learning Entertainment 59

Digiday

SEPTEMBER 22, 2024

Vantage Discovery, a generative AI-powered SaaS platform, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites. Indexing information from a retailer’s own website also lets Vantage enable companies to give shoppers more personalized recommendations.

Machine Learning 85

Machine Learning Retail Media Marketing 85