Martech

MARCH 4, 2022

What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning? Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Are you GDPR and CCPA compliant?

Machine Learning 96

Machine Learning GDPR Search Advertising MarTech 96

Martech

AUGUST 30, 2022

During the pandemic, more people became accustomed to conveniences like buy-online pick-up-in-store or curbside deliveries from restaurants and retail locations. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey.

Machine Learning 98

Machine Learning Retail MarTech Search Advertising 98

Martech

DECEMBER 9, 2021

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Marketing 104

Marketing Machine Learning Communications Search Advertising 104

Martech

JANUARY 12, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Conversion 119

Conversion Machine Learning Communications Call for Action 119

Martech

APRIL 28, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Marketing 107

Marketing Machine Learning MarTech Audience 107

Single Grain

MAY 1, 2023

Strategies: Machine Learning Meets Amazon PPC Polar collaborated with a paid ad company that uses machine learning to create and manage Amazon PPC ads. The advertisers did this by streamlining and automating many aspects of the PPC process, such as adding new keywords and tracking relevant KPIs.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

JANUARY 1, 2023

But the holding companies, flush with new media channels and tactics they can bring to the table (commerce media, artificial intelligence/machine learning tools, and ESG/sustainability-focused investment), argue they offer the whole package in an era when more marketers want to reduce their roster of agencies working for them.

Media 72

Media Agency Retail Machine Learning 72