The Ad Tech Blog

JUNE 17, 2024

This can involve changing the visuals, experimenting with different ad formats, and using dynamic content. By doing so, marketers can capture the audience’s attention and prevent ad fatigue. For example, if you have been using static images in your ads, consider switching to video ads or carousel ads.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

AdvertiseMint

DECEMBER 31, 2024

DAI is revolutionizing the ad industry, its benefits, and its applications. Key Takeaways Dynamic Ad Insertion (DAI) delivers personalized video ads in real-time. This innovative approach not only enhances viewer engagement but also boosts the return on investment for advertisers.

Machine Learning 52

Machine Learning Conversion Rate Agency Video Ads 52

Basis

JANUARY 2, 2025

Trend #4: Leveraging AI to Maximize Programmatic Video In 2025, programmatic non-video ad spending is projected to reach $65.21 Programmatic video ad spending, on the other hand, will surpass $110 billion, accounting for nearly 75% of new programmatic ad dollars from 2024 through 2026. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

PubMatic

SEPTEMBER 23, 2024

This year’s focus was on how we can use Generative AI and Machine Learning to solve business problems, and enable others to be more effective and productive It was great to see that 36% of the projects incorporated AI and ML. Tools to empower publishers to optimize and monetize their inventory, boosting ad value and revenue.

Machine Learning 91

Machine Learning A/B Testing Impressions Video Ads 91

PubMatic

OCTOBER 23, 2023

During the hackathon, our teams engaged in the conceptualization and execution of innovative solutions including: Improving the serving of ads on CTV/OTT channels. Increasing the yield of online video ads. Software optimizations to scale the delivery of ad impressions on the PubMatic platform.

Header Bidding 122

Header Bidding Machine Learning Impressions Video Ads 122

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Martech

AUGUST 25, 2022

Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. So the advice we have here is not to overthink video ads.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Single Grain

DECEMBER 18, 2019

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. How to Produce Paid Facebook Video Ads for Mobile Like a Pro. 8 Tips for Successful Mobile Video Advertising.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Martech

JUNE 13, 2024

Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI).

Marketing 119

Marketing Machine Learning Ad Server Video Ads 119

Ad Monsters

SEPTEMBER 14, 2022

Yakira Young: diDNA’s new video solution uses an enhanced custom rules engine with updates that have the power to increase publisher revenue significantly. Deke Hooper: Our video rules engine now uses key video-specific metrics to optimize performance for video ads. What are some of these updates?

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

VideoWeek

JUNE 13, 2023

In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Video Ads 98

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Schiele’s team sees success with video ads and carousel ads on LinkedIn.

Media 123

Media Marketing Machine Learning MarTech 123

VideoWeek

MAY 9, 2023

This technology has brought about a significant shift in the way content is created and delivered to consumers, notably in creative, content, and TV/video ad production. Creative It is no secret that the creative process, especially video, has been historically time-consuming and expensive.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

illumin

DECEMBER 1, 2023

Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

MNTN

JUNE 3, 2022

Reimagine the Ad Experience – With easy access to streaming content, consumers are deciding when, where and how to watch their favorite content and expect excellence at every point. 8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Playwire

AUGUST 5, 2024

AI and Machine Learning Are Game-Changers : New technology is impacting everything from CPM pricing to real-time decision-making. It behooves most publishers to partner with specialized ad tech providers to leverage these advanced tools most effectively.

Ad Tech 52

Ad Tech Machine Learning CPM Ad Inventory 52

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Semantic search. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

SEPTEMBER 10, 2018

The Soirée Ad Lib hosted Sudeep Bansal , AVP - Marketing, Swiggy, Arunava Chatterjee , Associate Director, Head - Performance Marketing and Customer Growth, Myntra and Venkatesh Kamath , Associate Director, Flipkart, and the session was moderated by Nikhil Parachure , Growth Consultant at Measur-ed. Video is King!

Machine Learning 52

Machine Learning Marketing Conversion Video Ads 52

Single Grain

JANUARY 31, 2020

Related Content: How to Produce Paid Facebook Video Ads for Mobile Like a Pro. Top Features of Acquisio: PPC advertisers can use updated Google Ads benchmarks on Acquisio to determine whether or not their PPC performance is good relative to other industry competitors. The tool is suitable for both beginners and PPC experts.

Media 127

Media Marketing Machine Learning SEO 127

Digiday

MARCH 9, 2023

These meaningful, action-based metrics garnered from interactive video allow marketers to tie consumers’ specific actions to ads more effectively — a critical consideration as both brands and consumers tighten their budgets. “In Static ads are wasted impressions.

Machine Learning 69

Machine Learning Click Through Rate Retail Brand Lift 69

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. Dig deeper: Privacy plus personalization: The new frontier of digital advertising 3.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. ” Meta Shutters Instant Articles.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Martech Series

JULY 5, 2022

A lot has changed in digital advertising in the past few decades, specifically with the emergence of audience targeting, video ads, and personalization. They’ve pivoted to video, harnessed data and experimentation, and perfected their targeting parameters – ultimately delivering more relevant and personalized experiences.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Ad Monsters

MAY 20, 2024

Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott and Takashi Nakano about the latest advancements and how they’re transforming ad strategies across platforms. What does this mean in terms of ad placement and visibility for advertisers?

Audience 59

Audience Machine Learning Real Estate ROI 59

Digiday

JANUARY 19, 2023

How machine learning is powering video advertising suitability and performance With so much ad content needing alignment, many brands require more resources to flag misaligned content and identify suitable channels and formats. “One problem we’re interested in solving is transparency,” she said.

Machine Learning 69

Machine Learning Audience Video Ads Advertising 69

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability 98

Viewability Mobile Ads A/B Testing Video Ads 98

MNTN

MARCH 7, 2025

When launching video ad campaigns or writing social media posts for the top of your funnel, for example, you can slip in some language that might move a person from awareness to consideration. Creative-as-a-Subscription : Scale your video ad production effortlessly with fresh, high-quality creative.

Marketing 52

Marketing Retargeting Conversion Audience 52

Ad Monsters

OCTOBER 14, 2024

As GeoEdge uncovered in Q4 2023, malicious redirects are making their way into premium video ad units. GeoEdge Chief Business Officer, Tobias Silber explains the growing urgency: “In early 2024, GeoEdge uncovered a global malvertising threat deploying auto-redirects in video ads to deliver malicious payloads.

Video Ads 52

Video Ads Machine Learning Ad network Impressions 52

MNTN

OCTOBER 6, 2024

CTV spend is expected to account for two-thirds of all growth in the video market this year (including linear TV). By 2026, it’s projected to account for nearly a quarter (23.9%) of video ad spend worldwide at $46.3 To recap, that’s $10 billion in just two years — and there are no signs of slowing.

Marketing 98

Marketing Audience Machine Learning Education 98

Digiday

APRIL 27, 2023

In yet another example of its broad application, digital video ad firm Pixability is employing ChatGPT to improve brand suitability standards and boost confidence for advertisers looking to invest dollars in content on YouTube and other digital video platforms, while also speeding up the process dramatically.

Pop-Up 76

Pop-Up Machine Learning Fashion Agency 76

Ad Monsters

MARCH 27, 2023

AI and machine learning seem to be all the hype in the advertising ecosystem now that generative AI has stepped on the scene. But many players throughout the advertising ecosystem have used AI and machine learning to increase productivity, create more meaningful dashboards, and serve more relevant content and advertising to audiences.

Machine Learning 52

Machine Learning Ad Tech Audience Video Ads 52

Automatad Inc.

JANUARY 15, 2024

Share Tweet Share Programmatic video ads have seen massive growth in recent years, and this growth is fuelled by one factor, which is “People love videos.” enjoy and prefer video content. This truth can’t be denied and is why global video ad spending stays at $60 million now.

Advertising 52

Advertising Video Ads CPM Machine Learning 52

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Ad spend on the channel is projected to hit $29.5

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content. How Can You Design and Build a DSP?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108