Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Ad Monsters

JANUARY 31, 2024

Brands now gauge attention metrics through various parameters such as viewability, creative size, interaction, ad position, time of day, publisher or program, audibility, page clutter, device frequency, and eye tracking. Visibility signals measure impressions’ validity, including metrics such as viewability and time-in-view.

Viewability 116

Viewability Impressions Machine Learning Conversion Rate 116

AdExchanger

OCTOBER 12, 2023

Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […] The post Should Humans Get Out Of The Way?

Machine Learning 104

Machine Learning Media Viewability Retail 104

Ad Monsters

SEPTEMBER 14, 2022

.” We spoke with Hooper about how this update demonstrates diDNA’s commitment to serving publishers best-in-class tools that will help them see more revenue, enhance user experiences, improve viewability , and retain higher RPMs. This is too much for a human, but something a machine learning program can accomplish.

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Martech Series

AUGUST 24, 2022

Kura’s optics are uniquely capable of: Up to 150-degree field-of-view, a world record for waveguide type displays and 9 times the viewable area of current market leaders. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers.

Machine Learning 84

Machine Learning Viewability Manufacturing MarTech 84

Monetize More

FEBRUARY 26, 2023

Future trends (CPM vs. eCPM) Viewability is becoming increasingly important in the advertising industry, so eCPM calculations may need to take viewability metrics into account in the future. Tracking eCPM over time can help publishers identify trends in their ad performance and make changes to improve revenue over the long term.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Basis

JULY 6, 2022

After a learning period, AO adjusts the bid prices depending on how a particular domain and/or placement is performing. Machine Learning Optimization (MLO) is a model-based solution that leverages artificial intelligence to optimize towards a campaign’s desired KPI.

Impressions 98

Impressions Machine Learning CPM Viewability 98

Martech

OCTOBER 15, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. Thanks in advance. Chris Wood, Editor. DoubleVerify launches contextual tool for publishers . Read more here.

Audience 103

Audience Cookies Machine Learning Viewability 103

Martech Series

JUNE 16, 2022

At the heart of this new product suite is Brand Lift Live, an integrated, real-time survey solution that enables marketers to optimize campaigns continuously against the brand awareness and consideration metrics that really matter, rather than limiting substitute metrics such as viewability and click-through rate (CTR).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Ad Monsters

JANUARY 12, 2024

” – Cathy Oh, Head of Marketing, Samsung Electronics America “Viewability is top of mind for us as it is a crucial CTV metric. Open measurement unlocks full cross-screen viewability measurement using the same underlying expectations and specifications across CTV, mobile, and desktop devices.

Viewability 111

Viewability Electronics Retail Audience 111

Monetize More

NOVEMBER 20, 2022

Your ads are highly viewable (IAB recommends at least 70% viewability). Run your reports and focus on the most important key performance indicators: viewability % and CTR, plus the overall impact on revenue and CPMs. When implementing ads this way, it results in a higher viewability and increased ad revenue for publishers.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Martech Series

NOVEMBER 16, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Mike Follett, managing director of Lumen Research, says: “We’re immensely excited to be taking such bold steps forward with our astonishing partners at Avocet.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

InMobi

FEBRUARY 19, 2018

Ad viewability and fraud remain major challenges While there are several challenges faced by mobile marketers today, ad viewability and fraud feature on the top. 2018 will be witness to the global standardisation of viewability and anti-fraud measurement, as they evolve further.

Viewability 52

Viewability Machine Learning Marketing Advertising 52

Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Viewability Tracking. Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product. Well, CTV offers some hard-to-ignore marketing opportunities: In 2022, nearly 84% of all US households will use a connected TV.

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Exchange Wire

NOVEMBER 2, 2022

Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality. . Adelaide leverages a machine learning model [.].

Machine Learning 40

Machine Learning Viewability Media Advertising 40

YieldBird

OCTOBER 17, 2023

The Power of AI in Ad Viewability As we’ve shown in our previous article on How to Improve Programmatic Ads Viewability Without Affecting User Experience , viewability is vital in the ad world. AI-powered solutions enable publishers to enhance ad viewability by analyzing user behavior and engagement patterns.

Viewability 52

Viewability Advertising Machine Learning Audience 52

VideoWeek

MAY 9, 2023

The company used a machine learning algorithm to analyse thousands of names and determine which ones were most likely to resonate with customers in different regions. Machine learning algorithms, like GANs, can create high-quality visuals, reducing the need for physical sets and extensive CGI work.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

Ad Monsters

APRIL 5, 2024

We conduct thorough web interrogations using machine learning to scrutinize each publisher’s URL, gaining transparency into vendors, tools, beacons, pixels, and cookies. Our PCI serves as a compliance score. This process allows us to discern consent management solutions, analytic tools, data brokers, and more. AB: The U.S.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

Ad Monsters

MAY 1, 2024

DSP campaign goals set too high viewability? EH: One example is our collaboration with advertiser Banana Boat (Xaxis = buyer) and Pubmatic to unlock incremental reach in cookieless browsers (Safari) and achieve above-benchmark performance on viewability and video completion rates. Campaign performance informs media spend.

Viewability 59

Viewability Machine Learning CPC Ad Server 59

Monetize More

JANUARY 18, 2023

In other words using data, machine-learning technology and a set of tools RTB makes sure that ads are delivered to the right audience via programmatic inventory. You can also watch this video from the IAB to learn more about Real Time Bidding.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

SEPTEMBER 16, 2022

Validity, reliability and replicability of synthetic measures of attention, based on AI and machine learning approaches. Attention vendors have come up with a variety of proxies, from eyeball tracking, to lab-based recall testing, to essentially just viewability measurement with higher standards. Due diligence.

Advertising 72

Advertising Machine Learning Viewability Media 72

Monetize More

FEBRUARY 8, 2023

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Our smart refresh feature helps you scale your long-term revenue by considering ad viewability and other factors. How do we increase Viewability? Where do they go to?

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

InMobi

MARCH 11, 2021

Many aspects of programmatic advertising, ranging from basic controls like frequency capping to the sophisticated audience segments created using machine learning algorithms, have been built around device identifiers. But with Apple’s iOS 14.5 update, advertisers will lose IDFA access for nearly 70% of iOS users.

Demand Side Platform 52

Demand Side Platform Machine Learning Viewability Audience 52

MobileAds

DECEMBER 5, 2020

DCO allows creative teams to assemble ads more effectively by working with machine learning to optimize the best performing ads. This means that DCO ads tend to be slightly heavier, impacting viewability due to slow loading speeds. However, in reality, DCO is, in fact, a subset of programmatic creatives. . Demographics.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Brid.tv

FEBRUARY 29, 2024

Maximize Ad Viewability Ad viewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage. There are many ways publishers can maximize their ad viewability. I suggest using sticky ad units, like our Floating Video Player.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Digiday

NOVEMBER 7, 2022

Used to have an amazing culture, unsure of the future,” said a machine learning engineer at the company. Documents were usually open and viewable. A software engineer wrote “recent changes in management are causing a lot of uncertainty and stress from people being let go or quitting.” All of our calendars were open.

Machine Learning 69

Machine Learning Viewability Communications Media 69

Digiday

JUNE 5, 2022

The company worked with Scope3 to show how attention applied to planning delivered more effective business outcomes than using viewability as a metric. Last week, attention metrics firm Adelaide promoted its AU metric to optimize ad campaigns to be more effective, and therefore less wasteful.

Media 72

Media Ad Tech Machine Learning Viewability 72

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

illumin

JUNE 25, 2019

The Acuity Platform preferred partner for viewability metrics is MOAT to achieve the standards that you set out. ” For the full eBook and to learn more about acceptable and non-acceptable cannabis advertising creatives, download the guide today ! It also uses IP filtering and global, industry- wide advertiser white/blacklists.

Advertising 69

Advertising Viewability Retargeting Audience 69

Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Heightened eCPM We maximize the yield of every impression for web publishers by using machine learning to automate A/B testing and premium demand. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

InMobi

MARCH 1, 2022

3) Engagement Metrics Data around how users are interacting with and engaging with ads (think click-through rates, viewability rates, video completion rates, etc.) How can mobile marketers best use the various sources of data available to them to run effective, privacy-first in-app ad campaigns?

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

InMobi

JULY 22, 2019

With the stakes higher than ever, it’s critical that digital marketers around the world have a holistic approach to brand safety , digital ad fraud and viewability,” said Wayne Gattinella, CEO of DoubleVerify. A separate 2019 report found that close to 37% of digital media pros in the U.S.

Machine Learning 40

Machine Learning Viewability Impressions Media 40

InMobi

SEPTEMBER 11, 2019

Does it leverage machine learning in any capacity? After the fact, will the DSP provide any data back to you that you can use in the future? Are they people based? Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

DECEMBER 20, 2019

For starters, machine learning (ML) can go a long way towards fighting just about any type of fraud. When I joined IAS in 2016, third party measurement for brand safety, fraud, and viewability had a limited footprint in mobile in-app.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

JANUARY 25, 2022

DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs. For these kinds of campaigns, success was measured using KPIs like viewability rate, video completion rate, etc. These kinds of metrics are largely unimpacted by ATT.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

AdExchanger

AUGUST 17, 2022

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus on whether they had an opportunity to absorb its messaging. Of course, accurately measuring whether each individual person in a.

Click Through Rate 117

Click Through Rate Machine Learning Viewability Media 117