Adweek

NOVEMBER 20, 2024

Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early. Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS).

Manufacturing 146

Manufacturing Ad Tech 146

Adweek

JULY 29, 2024

Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers. Under the deal, WPP will be able to turn simple text prompts like "build a table in an empty room" or "build a giant rainforest with exotic flowers and rays of sunlight" into detailed,

Manufacturing 329

Manufacturing Advertising 329

Adweek

OCTOBER 2, 2024

Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She succeeds Mary Carmen Gasco-Buisson, who is returning to Unilever, where she worked prior to sitting in the top marketer seat at Pandora.

Manufacturing 273

Manufacturing Retail Marketing 273

Adweek

APRIL 17, 2024

Produced by Nokia manufacturer Human Mobile. At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s.

Manufacturing 323

Manufacturing Retail Advertising 323

Adweek

MARCH 25, 2024

The agency has launched "Get Comfortable," a bold new campaign for the U.K's largest toilet roll manufacturer that wants to encourage. It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows it doesn't have to be dirty work.

Manufacturing 319

Manufacturing Agency 319

Adweek

JANUARY 17, 2024

In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable brands. To mark the start of its 75th U.S.

Manufacturing 333

Manufacturing Marketing Advertising 333

Adweek

NOVEMBER 10, 2023

Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. The military can be a great training ground for many careers. But going from the military directly to the advertising industry isn't necessarily a natural transition.

Manufacturing 338

Manufacturing Advertising Marketing 338

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Awards were classified in various categories, with honorees chosen from a set of more than 3,900 submitted nominations from more than 100 countries worldwide.

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

Adweek

FEBRUARY 26, 2024

With the expansion comes a rebrand for the coalition, which counts more than 300 retailers, brands, manufacturers, governments, academics, industry associations, and.

Manufacturing 302

Manufacturing Fashion Retail 302

Adweek

FEBRUARY 20, 2024

According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to. Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3

Manufacturing 296

Manufacturing 296

Adweek

MAY 11, 2023

German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at.

Manufacturing 304

Manufacturing Marketing 304

Adweek

NOVEMBER 15, 2023

To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on Instagram that allows people to drive a Dodge Hornet from the comfort of their home. The game places the person's face at the top of the.

Manufacturing 293

Manufacturing Advertising 293

Adweek

SEPTEMBER 6, 2023

Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will.

Manufacturing 246

Manufacturing 246

Adweek

JANUARY 11, 2023

With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name--something the brand has chosen to correct with a humorous campaign ahead of an important year.

Manufacturing 309

Manufacturing 309

Adweek

JANUARY 19, 2023

And no, it's not by a high-end designer house or, as was the case not long ago, a car manufacturer. There's a new scent in town. This new fragrance comes courtesy of the Florida Lottery. To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a.

Manufacturing 271

Manufacturing Agency 271

Adweek

APRIL 25, 2023

n's experience of manufacturing armaments for the French army during World War I. Stellantis-owned car brand Citro?n n was founded in March 1919 following Andr? The first car was announced just months after the end of the war and exhibited in Paris. More than 100 years since that day, the company has gone on to become.

Manufacturing 260

Manufacturing 260

AdPulp

AUGUST 16, 2017

The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […].

Manufacturing 59

Manufacturing 59

Adweek

MAY 11, 2023

The telegraph companies with their ready-made greetings, the florists with their high-pressure campaigns and awful prices, and the candy manufacturers have made a racket. Louis Post-Dispatch in 1944: "Mother's Day is being desecrated.

Manufacturing 259

Manufacturing 259

Adweek

AUGUST 17, 2023

Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023.

Manufacturing 244

Manufacturing Food 244

Adweek

FEBRUARY 7, 2023

Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled.

AutoMobile 270

AutoMobile Manufacturing Advertising 270

Adweek

DECEMBER 7, 2022

Computer peripherals manufacturer Logitech joined brands big and small across the globe in turning to social media to promote its wares for the holiday shopping season, but it took a slightly different approach with its "12 Days of Deals" organic campaign on newcomer BeReal. The campaign runs through Saturday (Dec. 10) and gives people on.

Manufacturing 260

Manufacturing Media 260

Adweek

AUGUST 4, 2022

Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.

Manufacturing 289

Manufacturing Food 289

Adweek

JUNE 29, 2023

With the introduction of the brand direction "See Yourself in Sound," the near-100-year-old company, which designs and manufactures.

Electronics 269

Electronics Manufacturing 269

Adweek

MARCH 2, 2023

Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull's evp and chief marketing officer Ken Turner to lead its brand strategy and marketing.

Manufacturing 245

Manufacturing Marketing Audience Food 245

Adweek

SEPTEMBER 22, 2022

A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. to voluntarily change their strategy. Kraft Heinz's Capri Sun is instead targeting parents with a "Your Kids Will Never Know".

Manufacturing 259

Manufacturing Food Marketing 259

Adweek

NOVEMBER 21, 2022

Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers.

Electronics 246

Electronics Manufacturing Advertising Media 246

Adweek

AUGUST 9, 2022

Manufacturers such as Harley-Davidson have in recent years reported falling sales amid an aging demographic. Motorcycling has a dusty image, seen by some people as an older man's hobby. Motorcycle brand Royal Enfield wants to change that. Its new global campaign, created by U.K.-based

Manufacturing 246

Manufacturing Agency 246

Adweek

OCTOBER 26, 2022

HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers. Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged.

Agency 246

Agency Data Management Platform Manufacturing Media 246

AdExchanger

AUGUST 11, 2024

Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. Say an ad for a premium speaker manufactured by HARMAN’s […] The post Why This Speaker Brand Is More Into Video For Marketing Than Audio appeared first on AdExchanger.

Manufacturing 93

Manufacturing Electronics Marketing Advertising 93

Adweek

OCTOBER 28, 2022

This latest 'metaverse' project sees the world's largest manufacturer of potato products introduce.

Education 303

Education Manufacturing Food 303

Adweek

NOVEMBER 17, 2022

GSMA supports the global mobile ecosystem and represents device manufacturers, internet organizations, mobile operators and software companies, as well as adjacent industry sectors, and TikTok said in a blog post Thursday that it will work with the other industry partners to advocate the development of.

Manufacturing 238

Manufacturing 238

Adweek

NOVEMBER 4, 2022

Combs will acquire retail, growing and manufacturing facilities in Illinois, New York and Massachusetts.

Manufacturing 271

Manufacturing Fashion Retail Media 271

Adweek

SEPTEMBER 1, 2022

It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project--which has been given a demonstration using a glass cube filled with CO2 and "the cleanest dirt bike ever." European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025.

Manufacturing 241

Manufacturing 241

Adweek

SEPTEMBER 12, 2022

In his stand-up routine on advertising, comedian George Carlin said, "America's leading industry is still the manufacture, distribution, packaging and marketing of b t." Although the bit is decades old, the public's attitude toward advertising unfortunately hasn't changed much. But something has: We are now more connected than ever before.

Manufacturing 239

Manufacturing Media Advertising Marketing 239

AdExchanger

NOVEMBER 6, 2024

Everything except the manufacture of food, drinks and snacks or household goods. For example, last month, McKinsey published a report on 18 “arenas of competition” that will define the growth of the economy: It encompasses “Digital advertising,” “Ecommerce,” “Electric vehicles,” “Space,” “Video games” and 13 others.

Manufacturing 74

Manufacturing eCommerce Food Advertising 74

Adweek

JANUARY 25, 2023

Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. When Tesla launched in 2003, its mission was to "to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible." EV sales now account for 10%.

Manufacturing 189

Manufacturing Marketing 189

AdExchanger

AUGUST 21, 2024

Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to to its marketing. Aaron Zagha, Newton Baby’s CMO, has a different approach than other DTC companies, let alone mattress makers.

Manufacturing 109

Manufacturing Marketing Media 109