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Digital marketing for manufacturers in the 4th industrial revolution

Smart Insights

4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital … The post Digital marketing for manufacturers in the (..)

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Walmart Closes Vizio Deal: 3 Things Advertisers Should Know

Adweek

billion deal for TV manufacturer Vizio, which was first announced in February. Walmart is officially even more connected to connected TV. Today, the retail giant closed its $2.3 In a press release, Walmart noted that the purchase of Vizio and its SmartCast Operating System, which has more than 18 million active accounts, will enable the.

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Volkswagen Kicks Off 75th US Anniversary Campaign With a Super Bowl Ad

Adweek

In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable brands. To mark the start of its 75th U.S.

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WPP and Nvidia Partner to Make 3D Ads Using Gen AI

Adweek

Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers. Under the deal, WPP will be able to turn simple text prompts like "build a table in an empty room" or "build a giant rainforest with exotic flowers and rays of sunlight" into detailed,

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Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset

AdExchanger

The post Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset appeared first on AdExchanger. Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads.

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Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party

Adweek

Produced by Nokia manufacturer Human Mobile. At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s.

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Mattel Faces Class-Action Suit Over Pornographic URL on Wicked Doll Packaging

Adweek

It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a high-profile packaging error on dolls depicting characters in Universal Pictures' Wicked. Law firm Poulin Willey Anastopoulo filed the suit in U.S.