Adweek

JANUARY 17, 2024

In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable brands. To mark the start of its 75th U.S.

Manufacturing 336

Manufacturing Marketing Advertising 336

Smart Insights

AUGUST 14, 2023

Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers.

Manufacturing 87

Manufacturing Marketing 87

Adweek

DECEMBER 3, 2024

billion deal for TV manufacturer Vizio, which was first announced in February. Walmart is officially even more connected to connected TV. Today, the retail giant closed its $2.3 In a press release, Walmart noted that the purchase of Vizio and its SmartCast Operating System, which has more than 18 million active accounts, will enable the.

Manufacturing 299

Manufacturing Advertising Retail 299

AdExchanger

JUNE 25, 2023

Unlike Instagram, The post Moderating The Moderators; Will TikTok Become A Product Manufacturer? Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. appeared first on AdExchanger.

Manufacturing 105

Manufacturing Advertising Ad Exchange eCommerce 105

AdExchanger

FEBRUARY 20, 2024

The post Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset appeared first on AdExchanger. Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads.

Manufacturing 110

Manufacturing Retail Media 110

AdExchanger

NOVEMBER 9, 2022

The post Turkey Manufacturer Butterball Flocks To TikTok appeared first on AdExchanger. But younger generations are less familiar with the brand than older ones, so Butterball is leaning heavily on streaming and social media, particularly TikTok, in its video campaign leading up to Thanksgiving this year.

Manufacturing 95

Manufacturing Media 95

Adweek

DECEMBER 3, 2024

It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a high-profile packaging error on dolls depicting characters in Universal Pictures' Wicked. Law firm Poulin Willey Anastopoulo filed the suit in U.S.

Manufacturing 290

Manufacturing 290

Adweek

OCTOBER 2, 2024

Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She succeeds Mary Carmen Gasco-Buisson, who is returning to Unilever, where she worked prior to sitting in the top marketer seat at Pandora.

Manufacturing 289

Manufacturing Retail Marketing 289

Adweek

JANUARY 11, 2023

With the growing demand in electric vehicles the Hyundai Motor Company, the third largest car manufacturer by volume in the world, has been on a transformation journey in recent years. But in the U.K., consumers still mispronounce the name--something the brand has chosen to correct with a humorous campaign ahead of an important year.

Manufacturing 317

Manufacturing 317

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Just as automation shifted the number and type of jobs in manufacturing, the number and type of jobs in marketing are set to change.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Adweek

OCTOBER 28, 2022

This latest 'metaverse' project sees the world's largest manufacturer of potato products introduce.

Education 312

Education Manufacturing Food 312

Adweek

FEBRUARY 26, 2024

With the expansion comes a rebrand for the coalition, which counts more than 300 retailers, brands, manufacturers, governments, academics, industry associations, and.

Manufacturing 312

Manufacturing Fashion Retail 312

Adweek

MAY 11, 2023

German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at.

Manufacturing 312

Manufacturing Marketing 312

Adweek

NOVEMBER 15, 2023

To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on Instagram that allows people to drive a Dodge Hornet from the comfort of their home. The game places the person's face at the top of the.

Manufacturing 311

Manufacturing Advertising 311

Adweek

NOVEMBER 20, 2024

Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early. Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS).

Manufacturing 278

Manufacturing Ad Tech 278

Adweek

FEBRUARY 20, 2024

According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to. Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3

Manufacturing 306

Manufacturing 306

Adweek

AUGUST 4, 2022

Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.

Manufacturing 299

Manufacturing Food 299

Adweek

NOVEMBER 4, 2022

Combs will acquire retail, growing and manufacturing facilities in Illinois, New York and Massachusetts.

Manufacturing 279

Manufacturing Fashion Retail Media 279

Adweek

FEBRUARY 7, 2023

Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled.

AutoMobile 279

AutoMobile Manufacturing Advertising 279

Adweek

JANUARY 19, 2023

And no, it's not by a high-end designer house or, as was the case not long ago, a car manufacturer. There's a new scent in town. This new fragrance comes courtesy of the Florida Lottery. To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a.

Manufacturing 279

Manufacturing Agency 279

Adweek

JUNE 29, 2023

With the introduction of the brand direction "See Yourself in Sound," the near-100-year-old company, which designs and manufactures.

Electronics 278

Electronics Manufacturing 278

Adweek

JANUARY 14, 2025

In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth.

Manufacturing 246

Manufacturing 246

Adweek

DECEMBER 13, 2024

That's the way the gingerbread crumbles when you're America's best-known manufacturer of warm and cozy holiday movies that millions of viewers gather 'round their nearest. As you're reading this story, revelers are still savoring the sights, sounds, smells, and songs of the 2024 holiday season.

Manufacturing 246

Manufacturing 246

Adweek

DECEMBER 7, 2022

Computer peripherals manufacturer Logitech joined brands big and small across the globe in turning to social media to promote its wares for the holiday shopping season, but it took a slightly different approach with its "12 Days of Deals" organic campaign on newcomer BeReal. The campaign runs through Saturday (Dec. 10) and gives people on.

Manufacturing 264

Manufacturing Media 264

Adweek

SEPTEMBER 22, 2022

A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. to voluntarily change their strategy. Kraft Heinz's Capri Sun is instead targeting parents with a "Your Kids Will Never Know".

Manufacturing 264

Manufacturing Food Marketing 264

Adweek

APRIL 25, 2023

n's experience of manufacturing armaments for the French army during World War I. Stellantis-owned car brand Citro?n n was founded in March 1919 following Andr? The first car was announced just months after the end of the war and exhibited in Paris. More than 100 years since that day, the company has gone on to become.

Manufacturing 264

Manufacturing 264

Adweek

MAY 11, 2023

The telegraph companies with their ready-made greetings, the florists with their high-pressure campaigns and awful prices, and the candy manufacturers have made a racket. Louis Post-Dispatch in 1944: "Mother's Day is being desecrated.

Manufacturing 264

Manufacturing 264

Adweek

FEBRUARY 19, 2025

The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement team. Bob Evans Farms has hired Colle McVoy as its media agency of record.

Media 235

Media Manufacturing Food Agency 235

Adweek

OCTOBER 26, 2022

HMG North America is the first major agency holding company to partner with Samba TV, which sources data from more than 24 television manufacturers. Samba TV is making moves, partnering with Havas Media Group to integrate its OTT and linear television data into the company's proprietary audience and data management platform, Converged.

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Agency Data Management Platform Manufacturing Media 246

Adweek

MARCH 2, 2023

Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull's evp and chief marketing officer Ken Turner to lead its brand strategy and marketing.

Manufacturing 246

Manufacturing Marketing Audience Food 246

Adweek

NOVEMBER 17, 2022

GSMA supports the global mobile ecosystem and represents device manufacturers, internet organizations, mobile operators and software companies, as well as adjacent industry sectors, and TikTok said in a blog post Thursday that it will work with the other industry partners to advocate the development of.

Manufacturing 246

Manufacturing 246

Adweek

SEPTEMBER 6, 2023

Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will.

Manufacturing 246

Manufacturing 246

Adweek

AUGUST 9, 2022

Manufacturers such as Harley-Davidson have in recent years reported falling sales amid an aging demographic. Motorcycling has a dusty image, seen by some people as an older man's hobby. Motorcycle brand Royal Enfield wants to change that. Its new global campaign, created by U.K.-based

Manufacturing 246

Manufacturing Agency 246

Adweek

NOVEMBER 21, 2022

Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers.

Electronics 246

Electronics Manufacturing Advertising Media 246

Adweek

AUGUST 17, 2023

Indeed, the Chicago-based food manufacturer behind Slim Jim, Duncan Hines and Chef Boyardee has a history of working with brands in ways that generate. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023.

Manufacturing 246

Manufacturing Food 246

Adweek

SEPTEMBER 1, 2022

It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project--which has been given a demonstration using a glass cube filled with CO2 and "the cleanest dirt bike ever." European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025.

Manufacturing 246

Manufacturing 246

Adweek

SEPTEMBER 12, 2022

In his stand-up routine on advertising, comedian George Carlin said, "America's leading industry is still the manufacture, distribution, packaging and marketing of b t." Although the bit is decades old, the public's attitude toward advertising unfortunately hasn't changed much. But something has: We are now more connected than ever before.

Manufacturing 246

Manufacturing Media Advertising Marketing 246