Martech

NOVEMBER 9, 2023

When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. For martech especially, we’ve found that customer maturity, needs, emphasis, capabilities, budgets, architectures, incumbent environments and priorities will differ, including across enterprises within a single industry. Every enterprise is different.

MarTech 119

MarTech Manufacturing Marketing Media 119

Martech Series

JUNE 10, 2022

Thanks to the rapid growth of e-commerce, manufacturers are directly selling to consumers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Rapid Growth of direct-to-consumer brands. Subscription-based payments.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. Ecosystems, Ecosystems Everywhere.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. “I

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

Martech

JULY 19, 2024

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Processing.

Manufacturing 133

Manufacturing Marketing AutoMobile Machine Learning 133

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. We built a manufacturing software solution, a business I knew nothing about. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi.

MarTech 83

MarTech Communications Manufacturing Finance 83

Martech

APRIL 24, 2024

. “No one goes to Spotify or Apple Podcasts and searches for manufacturing podcasts (or if they do, it’s very few). On the flip side, manufacturing companies have lot of unique industry data and niche concepts. The post HubSpot launches new genAI-powered Content Hub appeared first on MarTech.

Manufacturing 132

Manufacturing SEO Marketing MarTech 132

Martech

MAY 19, 2022

Some dealers find it difficult to have repeated conversations about problems with manufacturing or delivery. Sharer’s question for them: “If a manufacturer knew a delivery was delayed, when would you want to know?” Take the 2022 MarTech Replacement Survey today! ” The answer, of course, is immediately.

Manufacturing 128

Manufacturing Food MarTech Communications 128

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization.

Marketing 137

Marketing Manufacturing Conversion Pop-Up 137

Martech

OCTOBER 17, 2023

It can also lead to other marketing inefficiencies, including under-utilizing a company’s martech stack. With this business model, the first B (manufacturing company) does not know the C (end-user, consumer). Get MarTech! The post Why marketers should focus on growth loops, not funnels appeared first on MarTech.

Marketing 133

Marketing Manufacturing Retail Communications 133

Martech Series

OCTOBER 26, 2022

Core business functions that make up this area include supply chain management, engineering, design and research, operations, and manufacturing plant floor operations. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. Trillion in 2026 appeared first on MarTech Series. respectively.

Manufacturing 99

Manufacturing Healthcare MarTech Cookies 99

Martech

OCTOBER 28, 2022

Samba TV’s insights are derived from over 20 television manufacturers, sourcing viewership data on U.S. Get MarTech! The post Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data appeared first on MarTech. Why we care. In your inbox. Processing.

Media 126

Media Manufacturing Audience MarTech 126

Martech

MAY 4, 2023

Take the following B2B manufacturing example. Understanding this customer need allows the manufacturing company to provide support throughout challenging economic times and help marketing leaders improve customer perceptions and meet internal goals simultaneously. Dig deeper: 3 recession-defeating marketing strategies Get MarTech!

Manufacturing 23

Manufacturing MarTech Marketing Advertising 23

Martech

JULY 22, 2021

I also said that the massive digital transformation in traditional B2B spaces like manufacturing and construction is unlikely to be reversed. The post Some pandemic-driven changes are here to stay appeared first on MarTech. What about virtual events? Watch the full episode here.

Manufacturing 119

Manufacturing MarTech 119

Martech

APRIL 11, 2022

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB). Going forward, the massive U.S. Processing.Please wait.

Healthcare 98

Healthcare Agency Manufacturing Retail 98

Martech Series

JUNE 29, 2022

When the NFT owner selects a product to purchase, Pixels manufactures and ships the product via a network of 16 global manufacturing centers. All products are manufactured in 3 – 4 business days and shipped directly to buyers with a 30-day money-back guarantee.

Manufacturing 91

Manufacturing Shipping MarTech Marketing 91

Martech

MAY 7, 2024

They are obvious examples of suites one might find at the center of martech stacks. As Frans Riemersma points out in his piece today (it’s Martech Day!), the long tail of martech seems to be here to stay. “We’ve rarely seen such little churn,” said Scott Brinker in the Martech Day keynote.

MarTech 122

MarTech Manufacturing Retail Marketing 122

Martech Series

JUNE 6, 2022

We Predict’s software, which is used by auto manufacturers and suppliers to project future component failures and future warranty claims and costs, will be leveraged by J.D. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. We Predict will become part of the global automotive division at J.D.

AutoMobile 89

AutoMobile Manufacturing Machine Learning MarTech 89

Martech Series

JULY 14, 2022

. “Our goal with Revaly is to make design conversations incredibly easy, efficient and enjoyable for engineers and non-technical collaborators,” said John Carrington , CEO of ZVerse. “Having spent years in the design-for-manufacturing world, we understand the importance of getting feedback early and often from all stakeholders.

Pharmaceuticals 80

Pharmaceuticals Manufacturing Shipping Education 80

Martech Series

JANUARY 17, 2023

VividQ , the pioneer of holographic display technology for AR gaming, and Dispelix , the world’s leading waveguide designer and manufacturer, have announced achieving what leading industry figures described as ‘quasi-impossible’ only two years ago.

Manufacturing 83

Manufacturing MarTech Marketing 83

Martech

DECEMBER 14, 2021

One example from an unnamed client: “We’ve seen a 20% increase in manufacturing companies engaging with ERP vendors in the last 3 months as they conduct pre-purchase research. Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. ” Why we care.

Manufacturing 115

Manufacturing MarTech Marketing 115

Martech

OCTOBER 27, 2023

Other AI announcements included Amazon’s Supply Chain, a fully automated service for sellers to efficiently transport products from manufacturers to customers. Get MarTech! The post Amazon ad services revenue up 26% to $12 billion in Q3 appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Manufacturing 122

Manufacturing Retail MarTech Advertising 122

Martech

MARCH 27, 2023

SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing. Get MarTech! In your inbox. Business email address Subscribe Processing.

eCommerce 122

eCommerce Manufacturing Retail MarTech 122

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 98

Media Manufacturing Native Advertising MarTech 98

Martech Series

DECEMBER 30, 2022

Being the largest signage company operating in Los Angeles and US-wide, it has excelled in manufacturing custom signs with intricate designs. The company has its headquarters in Burbank, California , and offers a wide range of sign services, including design, manufacturing, installation and beyond.

Manufacturing 83

Manufacturing Brand Awareness Cookies MarTech 83

Martech Series

JULY 25, 2022

Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. “We

Manufacturing 86

Manufacturing eCommerce Retail MarTech 86

Martech Series

NOVEMBER 8, 2022

“Newmar is a respected luxury RV manufacturer, and we are proud to partner with them to power the best buying experience for both dealers and potential customers,” said Jeff Coffman, SVP, Enterprise Solutions and Marketing at Rollick. The partnership will power a better buying experience for customers and dealers.

Manufacturing 88

Manufacturing Marketing MarTech 88

Martech Series

JULY 29, 2022

MikMak provides eCommerce analytics and enablement software to help product manufacturers and CPG companies understand their consumers’ online behavior, determine the best use of marketing dollars, and drive online sales. Marketing Technology News: MarTech Interview with Gilles Bertaux, Co-Founder & CEO, Livestorm.

eCommerce 106

eCommerce Manufacturing Retail MarTech 106

Martech Series

JULY 8, 2022

It has tested very well with a few popular integrated content providers in our platform currently and we have since begun OS discussions with SmartTV manufacturers.” ” Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo.

Manufacturing 95

Manufacturing MarTech Media Marketing 95

Martech

MAY 6, 2024

. “Retail customers, for example, can use bots to access knowledge and generate answers to questions that require information from third-party sources, such as clothing care instructions that come from a manufacturer,” Salesforce said in a release. Search Answers. Einstein Copilot for Mobile Workers.

Manufacturing 115

Manufacturing Retail Conversion MarTech 115

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 121

Manufacturing Real Estate Audience Finance 121

Martech

JUNE 7, 2022

billion in revenue for the average mass-market auto manufacturer. The mass-market auto manufacturer industry had the biggest digital-only drop, going from 71.7 The post US businesses’ CX scores down from last year’s all-time high appeared first on MarTech. Across the board problems. The 2022 U.S. in 2021 to 69.2

Manufacturing 122

Manufacturing MarTech Marketing 122

Martech Series

SEPTEMBER 28, 2022

manufacturer has been a specialist in this ERP environment with its e-commerce and PIM solutions. “We manufacturers and wholesalers. Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. manufacturers with webshop and portal solutions. In addition, more and more manufacturers are.

Manufacturing 81

Manufacturing eCommerce MarTech Marketing 81

Martech

FEBRUARY 26, 2024

The DOJ accused Google of employing contracts with phone manufacturers and web browser operators for substantial sums of money to limit competition from other search engines like Microsoft’s Bing. Get MarTech! The post Google tells antitrust judge government trying to punish company for Search success appeared first on MarTech.

Manufacturing 119

Manufacturing MarTech Retail Advertising 119

Martech

AUGUST 24, 2022

technology, manufacturing and finance companies with annual revenues ranging from $2 million to $1 billion. Get MarTech! The post Why B2B buyers now hate traditional B2B selling appeared first on MarTech. The problem: 53% feel they could use more training in digital sales. Read next: How to align B2B sales and marketing teams.

Manufacturing 126

Manufacturing Finance MarTech Media 126

Martech Series

AUGUST 23, 2022

Tick9’s customer base spans several industries, covering logistics, manufacturing and recruitment, and has already deployed multiple solutions leveraging the Appsmith platform across use-cases like Sales Management and CRM tools, Manufacturing Product Trials, and Hazard Monitoring, among others.

Manufacturing 87

Manufacturing MarTech Marketing 87