Martech Series

DECEMBER 5, 2022

This AI content generator, coupled with the ability of Spiro’s AI Engine to automatically collect customer data and then proactively alert next best actions, now provides manufacturers and distributors with an even more dynamic platform that enables external-facing teams to work in more efficient, meaningful ways. The post Spiro.AI

Manufacturing 88

Manufacturing Machine Learning MarTech Communications 88

Martech

AUGUST 16, 2024

While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. The post For consumers, AI is the new IoT appeared first on MarTech. I have seen a mirror that could not be used because it needed to reboot. (I I will spare you my rant about IoT locks and lighting systems.) Simple, but not easy.

Electronics 131

Electronics Manufacturing Impressions Marketing 131

Martech

FEBRUARY 5, 2025

consumer product brands, manufacturers and agencies. The post Despite challenges, marketers say retail media is the channel of choice appeared first on MarTech. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. Processing.

Retail 117

Retail Media Marketing Manufacturing 117

Martech

JANUARY 20, 2023

It is important to point out that in the vast majority of cases, such instigators aren’t trying to foil the best intentions of the martech and MOps teams. Dig deeper: The secret to building a useful martech stack Preventing messes when ‘yes’ isn’t on the cards There are certainly times and reasons when “yes” isn’t a viable answer.

MarTech 116

MarTech A/B Testing Manufacturing Finance 116

Martech

MAY 3, 2022

2022 Martech Landscape. “Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. Actually, there are 9,932 reasons.

MarTech 112

MarTech Manufacturing Marketing 112

Martech

NOVEMBER 9, 2023

When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. For martech especially, we’ve found that customer maturity, needs, emphasis, capabilities, budgets, architectures, incumbent environments and priorities will differ, including across enterprises within a single industry. Every enterprise is different.

MarTech 112

MarTech Manufacturing Marketing Media 112

Martech Series

JUNE 10, 2022

Thanks to the rapid growth of e-commerce, manufacturers are directly selling to consumers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Rapid Growth of direct-to-consumer brands. Subscription-based payments.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. The post 3 tips for cutting through the DTC noise with marketing data appeared first on MarTech. Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. Processing.

Marketing 120

Marketing Machine Learning Retail Manufacturing 120

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. Ecosystems, Ecosystems Everywhere.

MarTech 118

MarTech Manufacturing Finance eCommerce 118

Martech

FEBRUARY 25, 2025

How AI bots are gaming the system Businessman and former Presidential candidate Andrew Yang once said, “Automation is no longer just a problem for those working in manufacturing. The post How to protect your marketing survey against AI bot attacks appeared first on MarTech. Or, maybe just program your bot to figure it out.

Marketing 109

Marketing Click Through Rate Manufacturing Banner 109

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Stop depending on inspections In manufacturing, inspections dont improve qualitythey just identify failures after the fact. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W. Today, marketing faces its own shift.

Marketing 72

Marketing Manufacturing Education Communications 72

Martech Series

JUNE 29, 2022

Blue Yonder announced it has been named a finalist of Global Automotive, Manufacturing & Supply Chain, and Retail & Consumer Goods 2022 Microsoft Partner of the Year Awards. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. “I

Manufacturing 73

Manufacturing Retail Machine Learning MarTech 73

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. The post Oracle enhances its Unity CDP offering appeared first on MarTech.

Manufacturing 115

Manufacturing Finance Marketing Retail 115

Martech

JULY 22, 2024

They manufactured and sold men’s brushless shaving cream and got creative. The post How to put marketing data into meaningful context appeared first on MarTech. If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. The Burma-Shave company was doing it in the 1930s.

Marketing 122

Marketing SEO ROI Brand Awareness 122

Martech

DECEMBER 20, 2024

Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. The post 5 content killers that ruin results and how to fix them appeared first on MarTech. Start by asking: What job roles or functions does this content address? Processing.

Education 117

Education Audience Conversion Rate Conversion 117

Martech

SEPTEMBER 10, 2024

With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers. The post Scaling local advertising with automation in the new media landscape appeared first on MarTech.

Media 117

Media Advertising Ad Ops Non-Profit 117

Martech Series

SEPTEMBER 28, 2022

Welcome to this MarTech Series chat, Nick, we’d love to hear more about your B2B journey and key learnings, and what it’s like being Mendix’s new CMO…. We built a manufacturing software solution, a business I knew nothing about. Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi.

MarTech 83

MarTech Communications Manufacturing Finance 83

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. The post How Gen Z values are changing marketing appeared first on MarTech. They prefer raw, unfiltered content over highly produced marketing materials. Processing.

Marketing 106

Marketing Entertainment Manufacturing Brand Awareness 106

Martech

APRIL 24, 2024

. “No one goes to Spotify or Apple Podcasts and searches for manufacturing podcasts (or if they do, it’s very few). On the flip side, manufacturing companies have lot of unique industry data and niche concepts. The post HubSpot launches new genAI-powered Content Hub appeared first on MarTech.

Manufacturing 127

Manufacturing SEO Marketing MarTech 127

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization.

Marketing 135

Marketing Manufacturing Conversion Pop-Up 135

Martech Series

OCTOBER 26, 2022

Core business functions that make up this area include supply chain management, engineering, design and research, operations, and manufacturing plant floor operations. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. Trillion in 2026 appeared first on MarTech Series. respectively.

Manufacturing 99

Manufacturing Healthcare MarTech Cookies 99

Martech

OCTOBER 17, 2023

It can also lead to other marketing inefficiencies, including under-utilizing a company’s martech stack. With this business model, the first B (manufacturing company) does not know the C (end-user, consumer). Get MarTech! The post Why marketers should focus on growth loops, not funnels appeared first on MarTech.

Marketing 129

Marketing Manufacturing Retail Communications 129

Martech

MAY 19, 2022

Some dealers find it difficult to have repeated conversations about problems with manufacturing or delivery. Sharer’s question for them: “If a manufacturer knew a delivery was delayed, when would you want to know?” Take the 2022 MarTech Replacement Survey today! ” The answer, of course, is immediately.

Manufacturing 122

Manufacturing Food MarTech Communications 122

Martech

APRIL 11, 2022

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB). Going forward, the massive U.S. Processing.Please wait.

Healthcare 98

Healthcare Agency Manufacturing Retail 98

Martech Series

JUNE 29, 2022

When the NFT owner selects a product to purchase, Pixels manufactures and ships the product via a network of 16 global manufacturing centers. All products are manufactured in 3 – 4 business days and shipped directly to buyers with a 30-day money-back guarantee.

Manufacturing 91

Manufacturing Shipping MarTech Marketing 91

Martech

OCTOBER 28, 2022

Samba TV’s insights are derived from over 20 television manufacturers, sourcing viewership data on U.S. Get MarTech! The post Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data appeared first on MarTech. Why we care. In your inbox. Processing.

Media 119

Media Manufacturing Audience MarTech 119

Martech Series

JULY 14, 2022

. “Our goal with Revaly is to make design conversations incredibly easy, efficient and enjoyable for engineers and non-technical collaborators,” said John Carrington , CEO of ZVerse. “Having spent years in the design-for-manufacturing world, we understand the importance of getting feedback early and often from all stakeholders.

Pharmaceuticals 80

Pharmaceuticals Manufacturing Shipping Education 80

Martech Series

JUNE 6, 2022

We Predict’s software, which is used by auto manufacturers and suppliers to project future component failures and future warranty claims and costs, will be leveraged by J.D. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. We Predict will become part of the global automotive division at J.D.

AutoMobile 89

AutoMobile Manufacturing Machine Learning MarTech 89

Martech Series

JANUARY 17, 2023

VividQ , the pioneer of holographic display technology for AR gaming, and Dispelix , the world’s leading waveguide designer and manufacturer, have announced achieving what leading industry figures described as ‘quasi-impossible’ only two years ago.

Manufacturing 83

Manufacturing MarTech Marketing 83

Martech

MAY 4, 2023

Take the following B2B manufacturing example. Understanding this customer need allows the manufacturing company to provide support throughout challenging economic times and help marketing leaders improve customer perceptions and meet internal goals simultaneously. Dig deeper: 3 recession-defeating marketing strategies Get MarTech!

Manufacturing 22

Manufacturing MarTech Marketing Advertising 22

Martech

AUGUST 31, 2022

The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Taboola News can now be installed on mobile device wallpapers by manufacturers, while also serving news recommendations to users directly on the mobile lockscreen.

Media 98

Media Manufacturing Native Advertising MarTech 98

Martech

JULY 22, 2021

I also said that the massive digital transformation in traditional B2B spaces like manufacturing and construction is unlikely to be reversed. The post Some pandemic-driven changes are here to stay appeared first on MarTech. What about virtual events? Watch the full episode here.

Manufacturing 112

Manufacturing MarTech 112

Martech Series

DECEMBER 30, 2022

Being the largest signage company operating in Los Angeles and US-wide, it has excelled in manufacturing custom signs with intricate designs. The company has its headquarters in Burbank, California , and offers a wide range of sign services, including design, manufacturing, installation and beyond.

Manufacturing 83

Manufacturing Brand Awareness Cookies MarTech 83

Martech

MAY 7, 2024

They are obvious examples of suites one might find at the center of martech stacks. As Frans Riemersma points out in his piece today (it’s Martech Day!), the long tail of martech seems to be here to stay. “We’ve rarely seen such little churn,” said Scott Brinker in the Martech Day keynote.

MarTech 114

MarTech Manufacturing Retail Marketing 114

Martech Series

JULY 25, 2022

Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. “We

Manufacturing 86

Manufacturing eCommerce Retail MarTech 86

Martech Series

NOVEMBER 8, 2022

“Newmar is a respected luxury RV manufacturer, and we are proud to partner with them to power the best buying experience for both dealers and potential customers,” said Jeff Coffman, SVP, Enterprise Solutions and Marketing at Rollick. The partnership will power a better buying experience for customers and dealers.

Manufacturing 88

Manufacturing Marketing MarTech 88