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Key SEO trends for 2024 by Wix Studio

Martech

SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Across the industry, the rate and complexity of adopting AI tools will drive SEO growth and push advantage for audiences that have grown to expect innovation every day.

SEO 106
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Did martech break B2B marketing?

Martech

And martech was about to turn the world on its head. Martech promised: Scale. SEO is atrophying. SEO isn’t dead — far from it — but like performance marketing, it’s much harder to do and delivers much less benefit than it used to. It was the early aughts. We reveled in the speed and scale our pipes allowed.

MarTech 114
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HubSpot launches new genAI-powered Content Hub

Martech

It does research for you, it knows what your customers have preferred in the past, it does all the SEO research, it does outlines so you can collaborate, it does the first draft, it does the presentation layer, it picks images. On the flip side, manufacturing companies have lot of unique industry data and niche concepts.

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How to put marketing data into meaningful context

Martech

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 They manufactured and sold men’s brushless shaving cream and got creative. The post How to put marketing data into meaningful context appeared first on MarTech. What do the numbers mean? position to the 2.5 Processing.

Marketing 112
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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

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Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors

Martech Series

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. ” Reinvesting in technology and talent.

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Uniform Unveils at Its Inaugural DXC Assembly a Faster Path to Composability That Empowers Marketers

Martech Series

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy. Innovators from Cobham SATCOM, a manufacturer of satellite and radio communication terminals and applications, shared their experience with Uniform DXC during a panel discussion.