InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Ad Colony

JUNE 6, 2022

Despite worries around advertising on mobile due to Apple’s AppTrackingTransparency and increased privacy protection efforts for mobile marketing, in-app advertising has still continued to grow and will account for 82% of all mobile ad spending this year, which is around $138 billion, $5 billion more than eMarketer predicted last December.

Retail 78

Retail Manufacturing Mobile Ads Advertising 78

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

SEPTEMBER 6, 2018

As part of our ongoing Mpower Mobile Masterclass series, we’ve been traveling the country to talk to agencies just like you about all things mobile in-app advertising. If you’re interested in having a mobile ad expert stop by, drop up a line at scheduleachat@inmobi.com to schedule a session.

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. The test stems on the premise of comparing our advanced native units to traditional banner ads and static native ads.

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

VideoWeek

MARCH 7, 2024

The company, which operates across CTV distribution, monetisation, and demand, was acquired by mobile ad tech business AppLovin back in 2021. And Wurl is bringing mobile-style performance marketing – where advertising is a revenue centre rather than a cost centre – to CTV for both mobile apps and CTV apps.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

InMobi

APRIL 16, 2015

For the first time ever, there are now more active mobile devices than there are humans on the planet. With increasing competition amongst smartphone manufacturers, costs are being driven low and more is being offered for less. This stems from a user base willing to make more purchases through their mobile devices.

Shipping 52

Shipping Manufacturing Audience Mobile Ads 52

InMobi

AUGUST 21, 2017

Write engaging copy and include special access element Your end card copy may include enticing language and a special offer only for mobile ad viewers. For example, you could provide a limited-time discount code or access to behind-the-scenes video of how your product is manufactured.

Video Ads 52

Video Ads Banner Rich Media Manufacturing 52

InMobi

DECEMBER 14, 2017

The panel, however, agreed that there remains much potential for greater application of Deep Learning in sectors such as Pharma, Manufacturing, IT services and AdTech. New frontiers for Deep Learning Application Dr. Srinivasan opined that Deep Learning will become more and more relevant in the pharma industry.

Machine Learning 52

Machine Learning Manufacturing Mobile Ads Advertising 52

Digital Turbine

JUNE 6, 2022

Despite worries around advertising on mobile due to Apple’s AppTrackingTransparency and increased privacy protection efforts for mobile marketing, in-app advertising has still continued to grow and will account for 82% of all mobile ad spending this year, which is around $138 billion, $5 billion more than eMarketer predicted last December. .

Manufacturing 52

Manufacturing Retail Mobile Ads Advertising 52

Digital Turbine

JULY 28, 2022

The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. J&J’s “Turn to Learn” campaign was amplified across various digital touch points. About Johnson & Johnson.

Education 40

Education Click Through Rate Banner Brand Awareness 40

VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. The US studio is planning to spin off its Starz network, attracting interest from Canal+ and its owner Vivendi, as well as streaming device manufacturer Roku. ” The Week in Tech. Azerion Buys Madvertise for €11.3

Ad Tech 98

Ad Tech eCommerce Agency Media 98