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Seven Mobile Trends That Brand Marketers Can't Ignore in 2015

InMobi

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme.

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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We’re leaning in the concept that beauty is really in the eye of the beholder (the user), alongside creating ads based on machine learning Dynamic Content Optimization (DCO) techniques. .