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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner adsmobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect?

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How Auto Brands Can Win With Mobile

InMobi

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

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How to Write the Perfect End Cards for Maximum Mobile Engagement

InMobi

From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. In fact, according to InMobi data, interactive end cards following a 15-second video drive up to 9x engagement over static banner ads. Why are end cards important?