Martech

AUGUST 31, 2022

Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung.

Media 98

Media Manufacturing Native Advertising MarTech 98

All About Advertising Law

DECEMBER 22, 2015

The FTC just released their endorsed Enforcement Policy Statement on Deceptively Formatted Advertisements and business guidance on Native Advertising. A long time ago, in a conference room far, far away, the FTC held a workshop on Native Advertising with a promise that some form of industry guidance would follow.

Native Advertising 40

Native Advertising Advertising Impressions Manufacturing 40

InMobi

APRIL 6, 2015

People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘native advertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda.

Native Advertising 52

Native Advertising Rich Media Manufacturing Ad network 52

Single Grain

JANUARY 6, 2020

ERP/Manufacturing/Supply Chain. Native advertising will be widely adopted. Trend #3: Native Advertising Will Be Widely Adopted. This is a smart way to use native advertising to educate and convert prospects. Procurement/Spending/Sourcing. Management. Software Development/QA Testing. billion in 2016).

Marketing 103

Marketing Native Advertising Education Non-Profit 103

InMobi

JANUARY 5, 2015

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Ad Monsters

NOVEMBER 14, 2022

AB: You said that , “standard native advertising is no longer enough for advertisers and brands.” TA: When native originally became popular, a brand, for instance, would want to run an ad in the New York Times. We tested three different brands including an auto manufacturer, a CPG brand and a clothing retailer. .

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

VideoWeek

OCTOBER 14, 2022

Roku has leveraged the popularity of its smart TV platform to get into the advertising business, while also licensing its smart TV operating system to third-party TV manufacturers in order to grow its overall reach. There will be some synergy between these new items and Roku’s existing product line.

Ad Tech 52

Ad Tech Agency Fashion Media 52