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What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media

Ad Monsters

Discrimination against the little guys of retail, claiming, For years, Southern has violated the Robinson-Patman Act by selling wine and spirits to small, independent mom and pop businesses at prices that are drastically higher than the prices Southern charges large national and regional chains.

Retail 52
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Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. Two quick examples: A manufacturer ops leader was asked why they chose company A from their shortlist of six SaaS providers. Stories allow us to simulate social experiences. Processing.

MarTech 117
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The effectiveness crisis in B2B marketing: Why MOps must shift focus now

Martech

Higher-ups want us to do more with less (efficiency). Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Most of what manufacturers demand is internal.) With new free AI tools popping up weekly, “shadow AI” could become the new MOps headache.

Marketing 131
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Xperi Gears Up for In-Car Video

VideoWeek

“If the car knows you’re going to be coming close to a Starbucks on your journey, HD Radio can pop-up a 50 percent off Starbucks coffee coupon,” explains Cosgrave. On the other hand, the location capabilities built into cars present unique targeting opportunities.

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Where is Digital Marketing Headed?

Martech Series

Suppose you are watching the Walking Dead and suddenly one of the undead from the show pops up in your living room through your phone. Then, as a menu pops up, they can select which character they prefer to walk around the living room. These type of ad experiences are a far cry from the static banner ads of the early web.

Marketing 118
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Forsman turns Volvos into cameras in new safety campaign

More About Advertising

Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, a device that tells the car to brake if there’s a pedestrian or accident in. (..)

Pop-Up 53
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Metaverse and B2C Brands: 2022 Highlights

Martech Series

The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Setting business up in the metaverse can be challenging, and especially for companies who built their presence around consumable commodities. Coca- Cola.

Fashion 129