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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

For example, will adjusting the font on your Call-to-Action (CTA) button actually outperform rich media style intro effect? There are tons of rich media companies running amazing creative campaigns currently, but these are all built custom and as a one – off.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. It also won an award at the Effective Mobile Marketing Awards (EMMA) for Most Effective Rich Media Campaign in 2017.

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How Auto Brands Can Win With Mobile

InMobi

These trends have led the industry to push and adopt mobile media which traditionally has been reluctant to embrace new technologies. It is important for auto manufacturers to recognize this shift and set the stage with innovative and creative mobile ad campaigns.

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Mobile Native: From Today’s Challenges To Tomorrow’s Possibilities

InMobi

Additionally, it must keep up with the furiously rapid pace of innovation that wants to incorporate video and rich media. Both ad technology and ad networks will have to provide high-scale implementation, along with high liquidity of creative assets, to enable a single set that can scale across publishers, devices, and manufacturers.

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Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic

PubMatic

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 96
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How to Write the Perfect End Cards for Maximum Mobile Engagement

InMobi

From an advertiser’s perspective, end cards provide a templated yet customizable rich-media experience for greater engagement. For example, you could provide a limited-time discount code or access to behind-the-scenes video of how your product is manufactured. Why are end cards important?