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Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-mediaads, push notifications , click-to-call ads and in-app interstitials.
In addition, mobile video has been proven to deliver more than 10 times the engagement of banner ads. To get the most return out of their mobile videoad campaigns, retailers and brands should be adding "end cards" into their video experiences that capture consumers’ attention and persuades them to take action.
Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile richmediaad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.
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