illumin

OCTOBER 22, 2024

It was alleged that by forcing computer manufacturers to automatically install Internet Explorer on Windows operating systems, that Microsoft was participating in unfair competition practices. Regardless of the penalties faced by the search giant, the world of search advertising is about to be upended.

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

Digiday

OCTOBER 9, 2024

Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibition of sweetheart deals with device manufacturers, and adjustments to its search advertising operations.

Ad Tech 67

Ad Tech Manufacturing Advertising Search Advertising 67

VideoWeek

AUGUST 7, 2024

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues.

Ad Tech 64

Ad Tech Ad Server Manufacturing Search Advertising 64

VideoWeek

SEPTEMBER 2, 2022

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. CMA Scrutinises Microsoft/Activision Blizzard Takeover.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. GoPro is a manufacturer of action cameras that are mostly used in adventure sports. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.

Marketing 106

Marketing SEO Banner Audience 106