Ad Beat

AUGUST 6, 2024

million on ads driving clickers to their Olympics microsite, Toyota Start Your Impossible : Source: Adbeat Not content to collaborate with a single Olympian, the car manufacturer is sponsoring 250+ Olympic and Paralympic athletes as part of Global Team Toyota. In fact, since mid-April, they’ve spent an estimated $1.6

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

Single Grain

JULY 31, 2019

54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Dive Deeper: 8 Tips for Successful Mobile Video Advertising. of mobile users in the U.S. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Ad Monsters

JULY 25, 2024

We’re also working with GARM and Scope 3 , organizations that are establishing formulas for measuring carbon impact on ad delivery. We’ve been collaborating with them to develop formulas for both linear and digital ad delivery. This lets them produce a bulk of ads within limited time windows.

Advertising 105

Advertising Shipping Manufacturing Conversion 105

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 96

Ad Tech Banner Ad Server Rich Media 96

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Monetize More

MAY 23, 2023

This can be especially effective if the ad is relevant to the game’s content. For example, a car manufacturer may choose to advertise in a racing game. For instance, offering players the ability to watch video ads in exchange for in-game currency can provide a lucrative revenue stream while enhancing player engagement.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. Nielsen’s new measurement service: Nielsen will roll out the updated version of its TV-streaming-video ad measurement service — Nielsen One Ads — on Jan.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

InMobi

JANUARY 5, 2015

The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads. million), Google DV360 ($3.2

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

VideoWeek

NOVEMBER 28, 2023

These included a Bumble ad next to a video of a young girl lifting her shirt, and a Pizza Hut ad following a video of a man lying in bed with a 10-year-old girl (according to the caption). The tech giant responded that the tests produced a manufactured experience that does not reflect what real users see.

Manufacturing 59

Manufacturing Advertising Video Ads Media 59

Digiday

NOVEMBER 2, 2022

In some cases, the turnaround times, specifically for turnkey ad spots like direct-sold display and video ads, are even shorter. So while this “was not an effort to increase advertising, what it will will do is it will enable more scale next year, which was great for us,” she added.

Media 69

Media Ad Inventory Video Ads Advertising 69

Single Grain

AUGUST 23, 2019

This is the essence of showing brand culture and product manufacturing to your customers. Below are the different types of storytelling formats for advertisers: 1) Mini Ads. This is a form of storytelling where advertisers create mini video ads to connect with audiences and deliver their message. Dive Deeper: .

Marketing 111

Marketing Audience Banner Impressions 111

VideoWeek

OCTOBER 24, 2022

After an extensive review of the CTV ad serving ecosystem, I believe Publica is uniquely placed to help TV manufacturers and streaming services to build the ad breaks that ad buyers will want to target, all while delivering a better consumer experience for their end viewers. CTV ad spend grew to $15.2

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Single Grain

JANUARY 3, 2024

Here’s a breakdown of the main types of ads best suited for each stage: Awareness: Display Ads : Visual ads on websites or social media platforms that introduce your brand or product. Video Ads : Engaging video content on platforms like YouTube to capture attention and build brand awareness.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Clearcode

FEBRUARY 25, 2022

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. Therefore, the viewer’s focus switches from the program the person is watching to the displayed ad.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience 52

Audience Video Ads Media Agency 52

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52

ROI Advertising Conversion SEO 52

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. VAST is a template for displaying video ads. However, on our platform, you can use it for serving audio ads as well.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

InMobi

JANUARY 18, 2022

For a minivan car manufacturer, they can target women buying pregnancy tests, so even before they buy newborn diapers, they can start capturing customers during a key buying consideration phase. It’s also really compelling for non-endemic advertisers.

Retail 52

Retail eCommerce Non-Profit Media 52

Lemonads

NOVEMBER 8, 2020

Snap Ads Also known as single image or video ads, snap ads allow you to display a full-screen advert while users are in between stories. These ads can last as long as 10 seconds, feature complex graphics, and boast of cool animations that increase the chances of engaging your audience.

Affiliates 52

Affiliates Audience Manufacturing Conversion 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake.

Retail 52

Retail Media Cookies Agency 52

Smart-Hub

OCTOBER 15, 2023

Here are white label opportunities you can seize: Improved Brand Recognition White label manufacturing implies using a product created by a different business; however, this doesn’t mean your brand recognition will be affected. White labeling isn’t only about faster time to market and a chance to focus on your business’s core tasks.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

VideoWeek

APRIL 14, 2023

The Week in Tech IAB Tech Lab Updates Video Ad Format Classifications IAB Tech Lab has updated the technical specifications for digital video ads, in efforts to improve transparency for media buyers. Previously the framework split video into in-stream and out-stream ads. Read the full story on VideoWeek.

Agency 98

Agency Media Ad Tech Manufacturing 98

VideoWeek

MARCH 14, 2025

The Trade Desks First CTV OS Client Sonos Abandons its Hardware Plans Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

illumin

FEBRUARY 1, 2019

The funny ad features a Dalmatian on a Budweiser wagon, enjoying the ride as itsears flap in the wind. This scene pairs with the song “Blowing In the Wind” to promote Budweiser’s use of wind power in manufacturing. The post Most Viewed Video Ads: Super Bowl Pre-Game appeared first on AcuityAds Inc.

Video Ads 45

Video Ads Manufacturing Food Agency 45

VideoWeek

MAY 10, 2024

ShowHeroes Launches New Video Platform ShowHeroes MAX Video ad tech business ShowHeroes this week announced ShowHeroes MAX, a new platform which it says will help produce and monetise digital video content using cookieless technology. .”

Retail 52

Retail Ad Tech Media Agency 52

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads.

Fashion 52

Fashion Video Ads Food Education 52

VideoWeek

DECEMBER 16, 2022

TF1 Live Launches “Made in France” Ad Format. TF1 Live has launched a new TV ad format highlighting French-manufactured products. “My[Screen] Diversity in Ad Creative Dropped in 2022. Hispanic actors are the most underrepresented, making up only five percent of actors within video ads, compared with 19.8

Media 98

Media Audience Retail Agency 98

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Snapchat says First Story could reach up to 50 million users in the US daily.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

Single Grain

APRIL 28, 2020

One of the most brilliant marketing strategies of 2020 is Anheuser-Busch ’s pivot from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic: We have a long history of supporting our communities and employees – this time is no different. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

VideoWeek

MARCH 15, 2024

Google Ordered to Face Online Video Ad Monopolisation Lawsuit Google this week lost a bid to dismiss a lawsuit brought by Inform, which accuses the tech giant of driving the digital media advertising company out of business. The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

Media 52

Media Agency Audience Non-Profit 52