Martech Series
AUGUST 24, 2022
Kura’s optics are uniquely capable of: Up to 150-degree field-of-view, a world record for waveguide type displays and 9 times the viewable area of current market leaders. Istara is based on both mathematical models and real-world feedback from designs manufactured with the tool.
Ad Monsters
JANUARY 6, 2023
. “The introduction of the Video Watermark will establish a global standard based on “credibility” while reinforcing the need for interoperability, consistency in measurement, viewability verification, and ultimately improvements in addressability. Both Tech Lab advancements from the IAB (i.e.
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VideoWeek
DECEMBER 20, 2022
Lastly, attention-based metrics will start replacing viewability metrics mid-funnel. To get there, TV manufacturers will need to work with advertisers to implement the technology that reads what’s playing on screen. Brands increasingly want to know exactly how audiences are engaging with their messages.
OpenX
FEBRUARY 6, 2024
We report attention, co-viewing, viewability and more enabling the media ecosystem to better understand the value of inventory. Smart TVs and device manufacturers provide huge amounts of data on a household level. TVision occupies a unique space with its person-level measurement & viewer attention for CTV.
VideoWeek
MAY 26, 2023
This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.
Digiday
NOVEMBER 20, 2022
Blair Harrison, founder and CEO of Frequency, a provider of ad-supported content packaging and distribution for CTV and FAST services, on the growing clout of TV set manufacturers. Overall, the team concluded through an eye-tracking study that the AR content garnered four times more attention than Dentsu’s benchmark. Speed reading.
Single Grain
AUGUST 23, 2019
This is the essence of showing brand culture and product manufacturing to your customers. Bumper ads are a cost-effective way to reach your target audience, ensure your message is seen and heard (with nearly all YouTube ads viewable and audible), and keep you top of mind.”. People should “see” instead of “being told”. Dive Deeper: .
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