Adweek

OCTOBER 24, 2024

The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth.

Marketing 270

Marketing Agency Advertising 270

Adweek

NOVEMBER 8, 2024

Despite these extraordinary changes in the market, This group--including Hispanic, Black, and other non-white people--already represents the majority in several states like California and Texas. Buying power is following suit.

Marketing 257

Marketing 257

Adweek

OCTOBER 24, 2024

Instagram has a new head marketer. Jake O'Leary has joined Instagram as global head of marketing, Meta confirmed to ADWEEK. He will lead marketing for the Instagram app, Instagram's creators, and Threads.

Marketing 309

Marketing 309

Adweek

OCTOBER 31, 2024

Hegleman oversees Meta's experiential marketing strategy, bringing its products and services to life at both its own events and those. Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta.

Marketing 275

Marketing Audience 275

Adweek

SEPTEMBER 6, 2024

Management consulting firm MediaLink has named Emma Mondolino as evp, head of marketing. In the newly created role, Mondolino will establish and oversee an in-house marketing function that looks to further elevate the company's expertise and understanding of the market.

Marketing 303

Marketing 303

Adweek

OCTOBER 31, 2024

Social commerce is on the rise, but it's not a guaranteed path to success for brands unfamiliar with the cadence and culture of social platforms and creator marketing. To discuss how brands can turn social commerce into a revenue stream and successfully work with creators, execs from Pair Eyewear and shopping platform LTK took the.

Marketing 270

Marketing 270

Adweek

OCTOBER 29, 2024

Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create images. While much has been said about AI tools boosting efficiency, the firm is also finding these campaigns are more effective.

Marketing 311

Marketing 311

Adweek

AUGUST 28, 2024

Through their work, these chief marketers are demonstrating the standard of effective marketing leadership and paving the way for the next generation of industry leaders.

Marketing 295

Marketing 295

Adweek

JUNE 5, 2024

Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn post. This was not an easy decision for me because PepsiCo has been like a family to me for almost two decades,".

Marketing 319

Marketing 319

Adweek

AUGUST 2, 2024

Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to former Nike executives, people who have worked closely with the brand and other marketing experts about how the company stumbled.

Marketing 312

Marketing 312

Adweek

NOVEMBER 13, 2024

Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.

Food 279

Food Marketing Agency 279

Adweek

SEPTEMBER 27, 2024

Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, Minnesota Vikings evp and CMO Martin Nance used his career as a wide receiver in the.

Marketing 307

Marketing 307

Adweek

SEPTEMBER 20, 2024

Enjoy this latest batch of marketing news and campaigns from brands and agencies. The last few weeks have found some truly unique campaigns come in from all corners of the globe, from New York to Bangkok. Roojai Online Insurance Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo.

Marketing 303

Marketing Agency 303

Adweek

JULY 25, 2024

Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. Influential is the largest influencer marketing company in the world by revenue. million creators.

Marketing 331

Marketing 331

Adweek

SEPTEMBER 27, 2024

The past week produced more campaigns and news than we could cover, so to give some deserving campaigns some love, we give you this week's Marketing Morsels from agencies and brands, including Little Caesars, VW, VML, TRG and more. Volkswagen Volkswagen is bringing its ketchup to America in a limited edition offer.VW / Johannes Leonardo.

Marketing 297

Marketing Agency 297

Adweek

SEPTEMBER 13, 2024

FX wants to get fans screaming for the premiere of its latest horror series with a two-part marketing activation. Grotesquerie, a 10-part series from horror maestro Ryan Murphy, centers on a detective (Niecy Nash-Betts) and a nun (Micaela Diamond) who investigate a series of heinous crimes in a small town. It also stars Courtney B.

Marketing 308

Marketing 308

Adweek

SEPTEMBER 4, 2024

Burberry has made two new hires to help it return to growth amid a wider slowdown in the luxury market. Jonathan Kiman and Laura Dubin-Wander have joined the British brand as chief marketing officer (CMO) and Americas president, respectively. Kiman was most recently CMO at Gucci, where he worked for 12 years with a break.

Marketing 297

Marketing 297

Adweek

NOVEMBER 13, 2024

As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me navigate a complex world between two languages. While English wasn't my first language, those shows gave me a sense of belonging in.

Entertainment 239

Entertainment Marketing Media 239

Adweek

MARCH 15, 2024

Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible.

Marketing 319

Marketing 319

Adweek

SEPTEMBER 26, 2024

The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK's Brandweek event in Phoenix, Ariz. "So So much of Chili's popularity.

Marketing 309

Marketing Agency 309

Adweek

OCTOBER 31, 2024

The management trainee program at a former company worked wonders for Molson Coors chief marketing officer Sofia Colucci, she told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.

Entertainment 262

Entertainment Marketing 262

Adweek

SEPTEMBER 27, 2024

on Thursday, ADWEEK Chief Brand and Community Officer Jenny Rooney welcomed some of the most powerful women in both sports and sports marketing to discuss the value of investment and access in. To close out ADWEEK's Brandweek event in Phoenix, Ariz.,

Marketing 295

Marketing 295

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Marketing 91

Marketing Media Retail MarTech 91

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Marketing 108

Marketing CPL CPA Finance 108

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. It’s simple: Share with us what you learned as part of your marketing and marketing operations role.

Marketing 96

Marketing MarTech 96

Adweek

MARCH 28, 2024

Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it.

Marketing 355

Marketing 355

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing 104

Marketing Communications Machine Learning Audience 104

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done.

Marketing 120

Marketing Communications Audience Entertainment 120

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing 129

Marketing Conversion Rate SEO Conversion 129

Martech

NOVEMBER 7, 2024

I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.

Non-Profit 103

Non-Profit Marketing ROI MarTech 103