Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.) Processing.

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Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. What happens to MarTech and the MarTech Conference?

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Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Some of these things may be marketing. Some may be in other departments.

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Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here.

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Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? Anyway, here are this week’s AI-powered martech news and releases. They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies. Email: Business email address Sign me up! Processing.

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MarTech Conversion ROI Marketing 131

Martech

JULY 24, 2024

You’ve spent a lot of money on different martech tools. This is a common problem with modern marketing tools. Step 1: Turn on integrations Most marketing tools have built-in integrations. Dig deeper: The sticky problem of martech integration Step 2: Draw a data map If you want to know where you are, you need a map.

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Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing. Processing.

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Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

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ROI MarTech Conversion Rate Marketing 128

Martech

NOVEMBER 4, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

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Martech

NOVEMBER 7, 2024

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. Now, here are this week’s AI-powered martech news and releases. Processing.

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MarTech SEO Education Marketing 123

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. The report can be viewed here.

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Martech

SEPTEMBER 12, 2024

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. As marketers, most of us would prefer a smaller number of tools offered at a lower cost.

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MarTech Marketing Audience Media 115

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

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MarTech Audience Conversion Marketing 121

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Disruptors.

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MarTech Machine Learning Conversion Conversion Rate 131

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

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MarTech ROI Marketing 115

Adweek

MAY 24, 2024

In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former marketing leader, Jon Beebe, who stepped down last year to found the consultancy, QuirkWerk.

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Marketing Ad Tech MarTech Media 290

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. This means radical changes in the martech stack.

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MarTech Machine Learning Marketing Advertising 133

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. Email: Business email address Sign me up! Processing.

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MarTech Conversion Affiliates SEO 122

Adweek

NOVEMBER 12, 2024

Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. The decisions they make every day can change the trajectory of brands and businesses.

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Marketing Fashion Ad Tech Food 328

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is.

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MarTech ROI Conversion Rate Marketing 120

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. Processing.

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Machine Learning Marketing MarTech 135

Martech

NOVEMBER 6, 2024

It’s a marketing coin. This is why it makes perfect sense for marketers to harness the power of storytelling. Storytelling isn’t just a buzzword — it’s a vital driver of customer lifetime value and a cornerstone of effective marketing. Martech and AI appear so potent together that they make this side of the coin much shinier.

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MarTech Pop-Up Communications Manufacturing 127

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

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Marketing eCommerce MarTech Education 137

Martech

SEPTEMBER 24, 2024

“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management.

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Marketing MarTech Communications 124

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

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Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S. Processing.

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SEO Marketing ROI MarTech 140

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

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Marketing Display Advertising MarTech Media 144

Adweek

DECEMBER 5, 2024

Publicis Groupe is looking to ride the growth wave of its Publicis Connected Media unit--which includes its digital experience agencies, martech firm Epsilon, influencer marketing shop Influential, investment arm PMX and Publicis Media--with several executive moves, highlighted by the promotion of Dave Penski to lead all Connected Media operations.

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Media MarTech Agency Marketing 290

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

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Marketing ROI MarTech Conversion 134

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

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Marketing MarTech Communications Conversion 124

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

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Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Marketing 119

Marketing MarTech Communications ROI 119

Martech

NOVEMBER 22, 2024

Marketers gathered at the fall 2024 MarTech Conference for a discussion of intent data — what it does well, where it struggles and where organizations are seeing success. 12:40: Where marketers have success with intent data. 24:30: Transactional marketing is becoming out-dated. 9:30: Do intent providers over-promise?

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Marketing MarTech Conversion 121

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

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Marketing Communications Education Conversion 134

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. ” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. .”

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Marketing Finance MarTech 119

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

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Marketing SEO Education Conversion 137

Adweek

JULY 1, 2024

Oracle Advertising's recent news that it's shuttering its business is a notable milestone in the ongoing disruption and transformation of adtech and martech. Despite their many acquisitions, Oracle failed to integrate these pieces into a marketing cloud stack that worked at a level that could compete with the likes of Adobe or Salesforce.

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Advertising MarTech Marketing 306