Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing. Processing.

MarTech 108

MarTech Retail Manufacturing Conversion 108

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 115

MarTech ROI Marketing 115

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. The report can be viewed here.

MarTech 119

MarTech Communications SEO Conversion 119

Martech

NOVEMBER 7, 2024

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. Now, here are this week’s AI-powered martech news and releases. Processing.

MarTech 112

MarTech SEO Education Marketing 112

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. My reaction was: Oh #@% *! the same care?! Were going to be in trouble! Processing.

MarTech 90

MarTech Marketing Conversion Media 90

Adweek

NOVEMBER 12, 2024

Being a chief marketing officer takes grit, bravery, creative thinking, stamina, and comfort in chaos. CMOs are some of the most storied executives in the C-suite. No wonder: Their jobs are complex, ever-changing, and head-spinning. The decisions they make every day can change the trajectory of brands and businesses.

Marketing 325

Marketing Fashion Ad Tech Food 325

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.) Processing.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

FEBRUARY 7, 2025

Here are a few moments of martech brilliance that are worth sharing. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices. If that’s not marketing technology in action, I don’t know what is. I still think about it today.

MarTech 102

MarTech Non-Profit Education Marketing 102

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Audit your martech stack Identify existing gaps and opportunities where AI can enhance performance.

ROI 111

ROI MarTech Agency Marketing 111

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

MarTech 93

MarTech A/B Testing Retail ROI 93

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

Marketing 144

Marketing Display Advertising MarTech Media 144

Adweek

JANUARY 2, 2025

For the marketing industry, it's an opportunity to scope. Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn't settle into its once-a-year, early January cadence until the late 1990s.

Marketing 272

Marketing Ad Tech MarTech 272

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Email: Business email address Sign me up! Processing.

MarTech 111

MarTech CPM Banner Retail 111

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

Marketing 132

Marketing eCommerce MarTech Education 132

Martech

APRIL 17, 2025

LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns. Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. Sprout Social launched an updated influencer marketing platform.

MarTech 101

MarTech Conversion eCommerce Audience 101

Martech

APRIL 14, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are marketers really replicating some of the most popular martech applications for a fraction of the cost using AI?

MarTech 73

MarTech Marketing 73

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Marketing 117

Marketing Machine Learning Brand Awareness MarTech 117

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

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Marketing CPL CPA Finance 129

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots.

MarTech 108

MarTech Finance Conversion Rate Conversion 108

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. Processing.

Machine Learning 128

Machine Learning Marketing MarTech 128

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. However, they have great potential to simplify and scale TikTok marketing. Key features: Digital Avatars: Tell your stories with customizable AI avatars.

Marketing 121

Marketing MarTech Audience Advertising 121

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketing 113

Marketing MarTech Communications Conversion 113

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 126

Marketing Communications Education Conversion 126

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S. Processing.

SEO 137

SEO Marketing ROI MarTech 137

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Email: Business email address Sign me up! Processing.

MarTech 96

MarTech Click Through Rate Machine Learning Banner 96

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. Happily, the use cases with the best ROI are mostly marketing-related. Salesforce and HubSpot are right about the importance of agents. What is an AI agent?

Marketing 125

Marketing ROI MarTech Impressions 125

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Marketing 129

Marketing Audience Media Food 129

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

A/B Testing 132

A/B Testing Marketing Pop-Up Conversion Rate 132

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. appeared first on MarTech. Processing.

Marketing 125

Marketing Audience MarTech 125

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing 119

Marketing Banner SEO MarTech 119

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Marketing 136

Marketing SEO MarTech Media 136

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences. Responses generated from Google Gemini.

Marketing 115

Marketing MarTech Agency Banner 115

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing 137

Marketing Conversion Rate SEO Conversion 137

Martech

SEPTEMBER 11, 2024

It’s not only brand marketers who preach the importance of having a conversation with customers — the customers expect it, too. Out-of-touch marketers. Consumers are aware that marketers have data on their interests and purchases. Consumers also show more interest in certain personal values than marketers do. Why we care.

Marketing 121

Marketing Conversion MarTech Media 121