Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. The underutilization of martech has unintended consequences. Insufficient usage of martech may also hinder the improvement of marketing processes. There are different reasons why martech is underutilized.

MarTech 111

MarTech Marketing Communications Media 111

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies.

MarTech 122

MarTech Marketing ROI Media 122

Martech

NOVEMBER 4, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

MarTech 113

MarTech Data Management Platform Marketing 113

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Disruptors.

MarTech 123

MarTech Machine Learning Conversion Conversion Rate 123

Martech

OCTOBER 2, 2023

With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes. Enter the experimental marketer.

MarTech 116

MarTech Marketing Communications Education 116

Martech

NOVEMBER 7, 2024

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. Now, here are this week’s AI-powered martech news and releases. Processing.

MarTech 107

MarTech SEO Education Marketing 107

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization?

MarTech 111

MarTech Marketing ROI Data Management Platform 111

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

MarTech 103

MarTech A/B Testing ROI Conversion 103

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini. Foundation layer.

MarTech 122

MarTech Marketing 122

Martech

OCTOBER 23, 2024

Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. Why build a martech tracking system? The great news about all the new tools hitting the market is that we can build an easy system to help us keep track of our stack. How do we keep up? How do we keep track?

MarTech 118

MarTech Marketing 118

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Most important factors for replacement martech applications. Most important factors for replacement martech applications.

MarTech 83

MarTech Marketing SEO 83

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. The report can be viewed here.

MarTech 122

MarTech Communications SEO Conversion 122

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

MarTech 116

MarTech Marketing Conversion Rate Brand Awareness 116

Martech

MAY 16, 2024

The marketing technology landscape has exploded into a vast ecosystem of over 15,000 products across 500+ categories, fueled by relentless innovation from generative AI to new channels and data sources. This growth challenges enterprise organizations to build integrated, data-driven martech stacks for seamless customer experiences.

MarTech 109

MarTech Marketing Agency Education 109

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. D-ID launched a new AI-powered marketing suite.

MarTech 108

MarTech Audience Conversion Marketing 108

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 64

MarTech A/B Testing Marketing Conversion Rate 64

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

MarTech 108

MarTech Marketing Audience SEO 108

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. The state of martech spend. this year Catalytic marketing.

MarTech 107

MarTech Marketing SEO Search Advertising 107

Martech

JULY 2, 2024

Marketing technology, or martech , refers to tools and systems designed to support marketing efforts. Because of its broad scope, it’s crucial for marketers with diverse expertise to participate in setting up and managing the martech stack. There’s no single best way to organize martech oversight.

MarTech 112

MarTech Marketing Advertising 112

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Some of these things may be marketing. Some may be in other departments.

MarTech 121

MarTech Machine Learning ROI CPA 121

Chief Martech

JANUARY 1, 2024

I expect this will be a transformative year in martech. The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024!

MarTech 107

MarTech SEO Marketing Social Advertising 107

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. Smells like AI spirit? Email: Business email address Sign me up! Processing.

MarTech 118

MarTech Healthcare SEO Conversion 118

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. 1 response. 1 response.

MarTech 67

MarTech Finance ROI Marketing 67

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 114

MarTech ROI Marketing 114

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 109

MarTech Pharmaceuticals Social Advertising eCommerce 109

Martech

NOVEMBER 6, 2024

It’s a marketing coin. This is why it makes perfect sense for marketers to harness the power of storytelling. Storytelling isn’t just a buzzword — it’s a vital driver of customer lifetime value and a cornerstone of effective marketing. Martech and AI appear so potent together that they make this side of the coin much shinier.

MarTech 103

MarTech Pop-Up Communications Manufacturing 103

Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development.

MarTech 111

MarTech Conversion Rate GDPR SEO 111

Chief Martech

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

MarTech 92

MarTech Marketing Impressions Audience 92

Martech

AUGUST 21, 2024

To lead and shape marketing technology strategies, marketers must master six core competencies. Today we’re looking at martech tool management. What is martech tools management? Marketers should know how to do the following with each tool in the martech stack. Email: Business email address Sign me up!

MarTech 102

MarTech Communications Marketing Agency 102

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? Anyway, here are this week’s AI-powered martech news and releases. They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies. Email: Business email address Sign me up! Processing.

MarTech 122

MarTech Conversion ROI Marketing 122

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI.

MarTech 103

MarTech Marketing 103

Martech

JUNE 25, 2024

The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. Crafting a unified martech strategy How we use martech is not the same as how we purchase martech. That is also a best practice.

MarTech 99

MarTech Marketing 99

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

MarTech 116

MarTech Communications Marketing Conversion 116

Martech

MAY 7, 2024

The martech landscape continues to expand relentlessly, year after year. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?”

MarTech 122

MarTech Marketing 122

Martech Series

JULY 26, 2022

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages. Enables Better MarTech Choices. Let’s dive into a few.

ROI 90

ROI MarTech Marketing Audience 90

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 111

MarTech Marketing ROI Information Technology 111

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 118

MarTech Electronics GDPR Audience 118