Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

ROI 123

ROI Machine Learning Marketing Audience 123

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference. Click here to download!

ROI 143

ROI Marketing MarTech Impressions 143

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.

ROI 119

ROI Media Audience Ad Inventory 119

Martech

SEPTEMBER 17, 2024

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Now is the perfect time to use this data and elevate your marketing efforts.

ROI 71

ROI Marketing Conversion Rate Brand Awareness 71

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

ROI 118

ROI Marketing Pop-Up Audience 118

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

MarTech 103

MarTech A/B Testing ROI Conversion 103

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. That is according to a new report from B2B marketing solution provider Anteriad. That means the lucky marketing departments are the ones being asked to do a lot more with what they already have. Not surprisingly Why we care. Nearly all (97%!)

ROI 116

ROI Marketing Conversion MarTech 116

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Watch the full presentation from MarTech here (free registration required). These systems help marketers aggregate internal, partner, and open data into a central repository.

ROI 139

ROI Marketing Machine Learning MarTech 139

Martech

APRIL 27, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars. The post Discover the ultimate marketing strategy for increased ROI and lead generation appeared first on MarTech.

ROI 112

ROI Brand Awareness Marketing Education 112

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. What is martech optimization?

MarTech 111

MarTech Marketing ROI Data Management Platform 111

Martech

JUNE 4, 2024

Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies.

MarTech 122

MarTech Marketing ROI Media 122

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. Comparing the marketing efficiency to competitors.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Martech

NOVEMBER 29, 2023

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Click here to view more MarTech webinars.

ROI 101

ROI MarTech Marketing 101

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

MarTech 111

MarTech Marketing ROI Information Technology 111

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. The report can be viewed here.

MarTech 122

MarTech Communications SEO Conversion 122

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 114

MarTech ROI Marketing 114

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Invest in high-quality data sources.

ROI 82

ROI Marketing Audience MarTech 82

Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Achieving a 10:1 ROI or better is now common, even with just one use case.

MarTech 121

MarTech Machine Learning ROI CPA 121

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. This allows campaigns and other marketing efforts to be monitored and measured.

ROI 118

ROI Marketing Finance MarTech 118

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. ROI risk without returns. Get MarTech!

MarTech 106

MarTech Marketing ROI 106

Martech Series

FEBRUARY 16, 2023

Tweet How will video trends impact the future of influencer marketing? And as marketers try to tighten their process, what can they do to re-evaluate the usage of their martech to drive ROI? I didn’t realize it then, but my undergraduate degree in cultural anthropology was a perfect foundation for marketing.

MarTech 92

MarTech Marketing ROI Fashion 92

Martech

MAY 28, 2024

With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications.

MarTech 109

MarTech ROI Marketing 109

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? Anyway, here are this week’s AI-powered martech news and releases. They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies. Email: Business email address Sign me up! Processing.

MarTech 122

MarTech Conversion ROI Marketing 122

Martech

MAY 22, 2023

Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. The state of martech spend. this year Catalytic marketing.

MarTech 107

MarTech Marketing SEO Search Advertising 107

Martech Series

SEPTEMBER 13, 2022

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. But the truth it, the size of your budget (whether small or big) doesn’t have to define your marketing output.

MarTech 93

MarTech Marketing ROI Advertising 93

Martech

MAY 10, 2023

Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars. The post Uncover the ultimate strategy to increase ROI and lead gen appeared first on MarTech.

ROI 107

ROI Brand Awareness Education MarTech 107

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. 1 response. 1 response.

MarTech 67

MarTech Finance ROI Marketing 67

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 126

ROI Marketing Click Through Rate Conversion 126

Martech

NOVEMBER 28, 2023

But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. It’s often the case that marketing is among the first areas of an organization to be impacted by job cuts, and that seemed to hold true this time around. Is it a skill that marketers need to master?

MarTech 108

MarTech Marketing Retail ROI 108

Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

ROI 80

ROI Audience Advertising Marketing 80

Martech Series

JULY 11, 2022

Golden Proportions Marketing, the developers of Smart Market Dental call tracking software, have announced its newest release, featuring advanced artificial intelligence technology. Marketing Technology News: Alorica Hires Industry HR Leader Asma Sultana as Vice President of Corporate Talent Acquisition.

ROI 80

ROI Marketing Conversion MarTech 80

Martech

NOVEMBER 6, 2024

It’s a marketing coin. This is why it makes perfect sense for marketers to harness the power of storytelling. Storytelling isn’t just a buzzword — it’s a vital driver of customer lifetime value and a cornerstone of effective marketing. Martech and AI appear so potent together that they make this side of the coin much shinier.

MarTech 103

MarTech Pop-Up Communications Manufacturing 103

Martech

FEBRUARY 21, 2022

Life would be a lot simpler if marketing were a machine. Your marketing budget would produce an expected return on investment, given a fixed input. In real life, calculating ROI on your marketing spend is impossible. Markets are non-linear in nature. Markets are subject to the butterfly effect.”

ROI 102

ROI Marketing MarTech 102

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. Dig deeper: Real Story on MarTech: The new stack Why we care.

MarTech 117

MarTech ROI Marketing 117

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 109

MarTech Pharmaceuticals Social Advertising eCommerce 109