Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Achieving a 10:1 ROI or better is now common, even with just one use case.

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MarTech Machine Learning ROI CPA 121

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 115

MarTech ROI Marketing 115

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.

ROI 121

ROI Media Audience Ad Inventory 121

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? Anyway, here are this week’s AI-powered martech news and releases. They hope to enhance the accuracy and breadth of ad performance data, helping marketers improve advertising strategies. Email: Business email address Sign me up! Processing.

MarTech 121

MarTech Conversion ROI Marketing 121

Martech

AUGUST 29, 2024

Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. The post 3 tips to maximize your ROI at events appeared first on MarTech. Processing.

ROI 119

ROI Conversion Brand Awareness MarTech 119

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here.

MarTech 111

MarTech Education ROI Marketing 111

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. The report can be viewed here.

MarTech 119

MarTech Communications SEO Conversion 119

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I wish it were that simple when it comes to AI.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Here’s how to make 2025 the year of smart, strategic martech decisions. Were at a pivotal point in the evolution of marketing technology.

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.) Processing.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. IZEA Worldwide’s IZZY is an AI assistant for influencer marketing professionals, available to users of IZEA Flex. Office with Copilot costs roughly twice as much as Office without.

MarTech 107

MarTech SEO Ad Server Retail 107

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. B2B marketers can use videos from events, webinars, or customer testimonials to create multichannel content more efficiently and cost-effectively. The post AI-powered martech news and releases: August 1 appeared first on MarTech. Processing.

MarTech 108

MarTech Audience ROI Media 108

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency.

MarTech 121

MarTech ROI Conversion Rate Marketing 121

Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. AI writes flawless long-form marketing copy AI is pretty cool.

MarTech 110

MarTech Cookies ROI A/B Testing 110

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Public Relations 129

Public Relations Marketing ROI Communications 129

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Marketing 115

Marketing Communications MarTech eCommerce 115

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

SEO 137

SEO Marketing ROI MarTech 137

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

NOVEMBER 6, 2024

It’s a marketing coin. This is why it makes perfect sense for marketers to harness the power of storytelling. Storytelling isn’t just a buzzword — it’s a vital driver of customer lifetime value and a cornerstone of effective marketing. Martech and AI appear so potent together that they make this side of the coin much shinier.

MarTech 118

MarTech Pop-Up Communications Manufacturing 118

Martech

OCTOBER 15, 2024

In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. Determining how they fit within the overall marketing technology stack and architecture.

Marketing 108

Marketing MarTech Communications ROI 108

Chief Martech

SEPTEMBER 14, 2024

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)

MarTech 93

MarTech Pop-Up Education ROI 93

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. Happily, the use cases with the best ROI are mostly marketing-related. Salesforce and HubSpot are right about the importance of agents. Processing.

Marketing 125

Marketing ROI MarTech Impressions 125

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Processing. revenue decline.

Marketing 109

Marketing ROI Finance MarTech 109

Martech

MARCH 17, 2025

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. Every marketing leader needs to watch this challenge closely. The expanding martech landscape Martech stacks have exploded over the years. Many of these apps are marketing-related.

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Marketing MarTech ROI Media 106

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Marketing 110

Marketing Click Through Rate Communications ROI 110

Martech

JULY 16, 2024

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. How to develop a comprehensive marketing taxonomy for consistent data. appeared first on MarTech.

Marketing 107

Marketing ROI MarTech Data Management Platform 107

Martech

MARCH 31, 2025

Companies often scramble to stake their claim in the booming artificial intelligence market without considering genuine value. If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Some are little more than existing algorithms with an AI label.

MarTech 74

MarTech ROI Marketing 74

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Marketing 105

Marketing MarTech ROI Media 105

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots.

MarTech 108

MarTech Finance Conversion Rate Conversion 108

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Electronics 108

Electronics Marketing ROI MarTech 108

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Marketing 117

Marketing Machine Learning Retail ROI 117

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

A/B Testing 118

A/B Testing Marketing Conversion Rate ROI 118

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125