Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. It also includes built-in SEO tools, scheduling features, and a calendar view for published content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. The report can be viewed here.

MarTech 118

MarTech Communications SEO Conversion 118

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S. Processing.

SEO 137

SEO Marketing ROI MarTech 137

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. 4 use cases for applying AI to marketing 1. But where to start?

Marketing 135

Marketing SEO MarTech Media 135

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.) Processing.

MarTech 112

MarTech Food Machine Learning SEO 112

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 124

Marketing SEO Retargeting Conversion 124

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. Flows AI helps marketers create complex marketing sequences quickly, while personalized campaigns use AI to send the most effective version of an email or SMS to each individual customer. Autogon AI launched a new tool called GenR8 Video.

MarTech 87

MarTech SEO Machine Learning Audience 87

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. Email: Business email address Sign me up! Processing.

MarTech 109

MarTech Conversion Affiliates SEO 109

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts. Reading, seeing or hearing numbers is easy.

Marketing 117

Marketing SEO ROI Brand Awareness 117

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. Think of GEO as SEOs smarter sibling.

Marketing 132

Marketing SEO Education Conversion 132

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. Email: Business email address Sign me up! Processing.

MarTech 110

MarTech CPM Banner Retail 110

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Marketing 137

Marketing Conversion Rate SEO Conversion 137

Martech

JANUARY 16, 2025

Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. billion on marketing. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Processing.

MarTech 110

MarTech Non-Profit eCommerce Machine Learning 110

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. GEO vs. SEO: Similarities and differences How is GEO similar to SEO? How is GEO different from SEO? Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

SEO 108

SEO MarTech Audience Marketing 108

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Marketing 123

Marketing Machine Learning Conversion SEO 123

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing 119

Marketing Banner SEO MarTech 119

Martech

MARCH 6, 2025

No doubt AgentSpot, AgentCanva, AgentZapier and AgentAlgolia are on the way, Marketers love a bandwagon, and this one definitely has wheels. Semrush is MarTech’s parent company.) launched AI services for workflow automation and digital marketing. Add agent to its name. Demandbase (see below) just launched Agentbase.

MarTech 92

MarTech SEO Conversion Retail 92

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 108

Marketing Brand Awareness Machine Learning GDPR 108

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

Marketing 125

Marketing Communications Audience SEO 125

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Marketing 116

Marketing Public Relations Communications MarTech 116

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

MarTech 76

MarTech Demand Side Platform Machine Learning Conversion Rate 76

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117

Martech

AUGUST 5, 2024

Product placement Product placement isn’t a new marketing strategy. Martech practitioners will certainly help with such campaigns. Dig deeper: The new frontier of visual content: A marketer’s guide to AI The SEO analogy A more subtle approach to product placement would follow an SEO approach, and that seems more interesting.

SEO 121

SEO MarTech Entertainment Marketing 121

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Advertising 130

Advertising Non-Profit MarTech SEO 130

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.

SEO 137

SEO Marketing Machine Learning CPC 137

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. And, as an observer of younger generations of marketers using AI, they may be particularly vulnerable.

Marketing 122

Marketing SEO MarTech Advertising 122

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Employing people to implement and use SEO platforms is a prerequisite to success. Who will own enterprise SEO?

SEO 112

SEO Marketing Conversion Education 112

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. And martech was about to turn the world on its head. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Martech promised: Scale.

MarTech 125

MarTech Marketing SEO CPC 125

Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. This differs from traditional search results, which display links ranked by relevance and other SEO factors. Email: Business email address Sign me up! Processing.

SEO 117

SEO Conversion Marketing MarTech 117

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing 69

Marketing A/B Testing SEO Conversion Rate 69

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! We think we know what were doing. But its all a lie.

A/B Testing 103

A/B Testing Marketing SEO Education 103

Martech

SEPTEMBER 9, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Total Costs: $50,000.

Food 106

Food MarTech Retail SEO 106

Martech

NOVEMBER 13, 2024

Many believe that SEO is just about keywords, backlinks and content. But a website’s performance can also impact SEO success. How fast your site loads, how secure it is and even how stable it remains during traffic spikes can impact SEO, too. A speedy site can make all the difference for both SEO and conversion rates.

SEO 63

SEO Conversion Rate Impressions Audience 63

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach. Large language models (LLMs).

SEO 110

SEO Conversion Communications Audience 110

Martech

AUGUST 14, 2024

If Google is broken up, it will undoubtedly have a big impact on digital marketing. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. considering forcing a Google breakup appeared first on MarTech. Other options. Processing.

SEO 112

SEO MarTech Advertising Marketing 112

Martech

NOVEMBER 6, 2024

Through keyword ads, TikTok ensures an SEO-like capability that adds a new layer of precision to its advertising ecosystem. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. Processing.

Advertising 120

Advertising ROI CPA Conversion 120

Martech Series

JANUARY 1, 2023

Revolutionary website analyzer allows business to assess their or competitors’ websites, leading to informed decisions and improved digital marketing efforts. SEO Tools Bin is a leading provider of free SEO tools for digital marketing. The tool will then perform an SEO audit on the website.

SEO 112

SEO MarTech Marketing Media 112