InMobi

OCTOBER 10, 2012

As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to considerwhen running rich media ads on mobile devices, that is. You want to connect with them and have them and interact with your rich media creatives. Imagine you are on a plane.

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Rich Media Media Advertising Marketing 40

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

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Marketing Audience SEO Machine Learning 121

Digiday

SEPTEMBER 14, 2022

And the thinking behind the rolling up of all that has to do with the power of connecting media investment to sales data in whatever form it takes, explained Quentin George, partner and Jon Flugstad, associate partner at McKinsey, two leaders of the firm’s commerce media practice. McKinsey estimates it all adds up to some $1.3

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Media Retail Marketing Impressions 75

Martech Series

JANUARY 19, 2023

Setting common business goals and core values as their north star, Adello’s technology will be used for enhancing targeting capabilities, including geolocation and device targeting, for FreakOut’s Rich media campaigns, pairing innovative Freakout formats with advanced targeting from Adello.

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Rich Media Advertising MarTech Media 86

Marketing Dive

AUGUST 11, 2022

The ad-tech company looks to build a rich media, ad-supported player.

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Rich Media Ad Tech Media 90

Martech Series

DECEMBER 15, 2022

Recent enhancements to the Five9 platform include rich media for digital and voice channels, multi-modal engagement capabilities, real-time language translation, enhanced developer tools for Five9 IVA Studio users, and integrated analytics to optimize interactions. prison facilities.

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Marketing Rich Media SEO MarTech 94

Martech

DECEMBER 16, 2024

Building these pillars gradually establishes meaningful entity-to-URL relationships, such as profile pages, authored content, media mentions and topic pages.This process is slow and difficult to measure, as knowledge acquisition takes time. These platforms shape conversations that marketers wont see.

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SEO Conversion Communications Audience 111

Martech

NOVEMBER 3, 2022

Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs.

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Conversion Rich Media Retail MarTech 108

Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Get the daily newsletter digital marketers rely on.

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Rich Media MarTech Marketing Media 98

Martech Series

OCTOBER 31, 2022

Emplifi, the leading unified customer experience (CX) platform, today announced the release of three innovative Live Commerce features: Calls from Social, Live Care, and Augmented Reality with rich media screen sharing. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial.

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Rich Media eCommerce MarTech Media 90

Basis

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Marketing 88

Marketing Rich Media Audience Education 88

Exchange Wire

JULY 13, 2022

The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [.]. Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital.

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Demand Side Platform Rich Media Entertainment Audience 74

InMobi

SEPTEMBER 2, 2013

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening).

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Rich Media Mobile Ads Banner Marketing 52

Martech Series

JULY 18, 2022

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work. Marketing Technology News: Rarify and BitGo Partner to Provide Investors With NFT Analytics and Help Them Gain an Edge.

Rich Media 92

Rich Media Impressions MarTech Advertising 92

Basis

JUNE 6, 2022

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? Defining Direct Response Marketing. The key here (as with all marketing, really!)

Marketing 78

Marketing Rich Media Audience Education 78

Lemonads

AUGUST 22, 2021

In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. It’s no secret that social media networks are helping businesses of all sizes connect with their target audience and transform these individuals into valuable leads.

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Martech Series

JUNE 24, 2022

The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates. Marketing Technology News: 8DAO: Asia’s first Social DAO, using social capital to build a Web3 ecosystem.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Digiday

MARCH 20, 2023

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. The new offering comes after the merger of media company TrueX, location technologies company Gimbal and OOH company InStadium one year ago.

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Media Rich Media Retargeting Agency 68

Martech Series

AUGUST 11, 2022

With Vocinity and Deepbrain, shoppers and customers can experience realistic, conversational human-like AI models in media, finance, commerce, and education. Marketing Technology News: Kompute Deploys Decentralized Cloud Computing Protocol Specifically for Web3. David Abbondanzio, Director of Business Development at DeepBrain AI. .

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Rich Media Finance Education Conversion 81

VideoWeek

JULY 15, 2024

And even for those who aren’t locked out, even knowing where to start when it comes to putting together a media plan and executing it can be tricky. The holding companies only represent 22 percent of annual US media spend, says Allen. That’s the opportunity which Media Disco is targeting.

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Media Advertising Marketing Ad Tech 52

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. What it does. Demand for DCO.

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Rich Media MarTech Advertising Audience 101

Martech Series

JUNE 21, 2022

Marketing Technology News: Defy Dimensions With Shutterstock’s 3D Gallery Experience Powered by Turbosquid at Cannes Lions. Auto responses: Users are able to craft engaging auto responses using texting templates, rich media such as images and videos, or personalized messages.

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Rich Media MarTech Conversion Marketing 86

Martech Series

AUGUST 26, 2022

Futurum Research , a global tech-focused strategy, research, and advisory analyst firm focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and empowering clients to find their competitive edge in the digital economy, has announced the acquisition of Wainhouse Research.

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Rich Media Impressions MarTech Media 77

Martech Series

NOVEMBER 7, 2022

Recently, they released #Smileforme, the first AI-driven rich media ad. AI-powered rich media ads can capture users’ attention and simplify interaction. Smileforme is the latest Adello ad creative innovation and the first AI-powered ad media in the industry.

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Advertising Rich Media Healthcare Cookies 63

Digiday

JUNE 23, 2022

Connected TV has solidified its role as a crucial part of the advertising mix, and as it establishes its permanence within omnichannel marketing strategies, both opportunities and challenges are emerging. . Because of this difference in production cycles, many marketers have not been able to engage with television ads.

Marketing 69

Marketing Video Ads Rich Media Fashion 69

Martech Series

JULY 14, 2022

Using the Dotgo RBM Hub, CPaaS providers can empower many more global businesses to reach a wider customer base with engaging and intuitive rich media mobile messaging solutions that include video and voice. Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media.

Rich Media 81

Rich Media Conversion Communications MarTech 81

Martech Series

JUNE 17, 2022

Marketing Technology News: Jumio KYX Platform Wins Gold in 2022 Golden Bridge Business and Innovation Awards. Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. Adam Sypniewski, CTO of Deepgram.

Conversion 89

Conversion Rich Media Retail MarTech 89

InMobi

APRIL 2, 2013

Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers. This leads to poor consumer experience and is likely the reason why mobile ads lag other media ads, especially television ads, in terms of likeability.

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Mobile Ads Rich Media Ad network Media 52

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP Vocal has nearly 2 million creators that consider Vocal a home base to post and monetize their content. The company plans to introduce AI assisted content generation including text and rich media to its 2 million creators later this year.

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Rich Media MarTech Marketing Media 76

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. According to the In-Game Advertising (IGA): Global Market Report 2022 , video game usage has increased by 75% and demand for interactive games has also soared since the pandemic. Valued at USD$198.4

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Audience Advertising Rich Media Entertainment 90

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. UPDATED FOR 2019! Get A Free Consultation.

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Advertising Mobile Ads Banner Rich Media 100

InMobi

SEPTEMBER 18, 2012

This creative innovation mixed with a comprehensive media strategy that was executed across premium and performance networks allowed Nike to drive reach and awareness in contextually relevant environments. The Creative Execution:

Audience 52

Audience Rich Media Education Media 52

Martech

SEPTEMBER 9, 2021

“We’ve all heard that adage, ‘there’s danger in not moving your business at the speed at which it should be moving,’” said Matthew Crocker, Director of Marketing for CX software company Table, at MarTech recently. Yet Crocker finds this to be a common method used by marketers, at least at the early stages of transformation.

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Retail Conversion Rich Media MarTech 131

Brid.tv

DECEMBER 21, 2022

AdMob is Google’s mobile ad network and the largest player in the market. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users. The platform supports an array of ad formats, including the highly-engaging rich media ads. .

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Mobile Ads Ad network Header Bidding CPM 75

Martech Series

AUGUST 19, 2022

New consumer behaviors emerge every day, meaning e-commerce marketers are constantly adjusting their strategies to keep up. For example, as visual media becomes more influentia l in the shopping journey, marketers must refresh and enrich product gallery experiences with fresh images, video, and 3D content.

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Rich Media MarTech Audience Media 93

InMobi

OCTOBER 11, 2012

InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies  in the US. In this article, we will look at how we can interpret some of the finding for the African market.

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InMobi

OCTOBER 7, 2012

The much-loved Mobile Marketing Magazine team dipped their toes into the exciting world of conferences and exhibitions last week as they saw the launch of Mobile Marketing Live. If you enjoyed meeting the team at Mobile Marketing Live keep an eye on our dedicated events site here. Definitely something for everyone!

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