Martech

SEPTEMBER 3, 2024

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral.

Mobile Ads 115

Mobile Ads Video Ads Advertising Media 115

Marketing Dive

JANUARY 11, 2023

The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

Mobile Ads 131

Mobile Ads 131

Ad Colony

JUNE 13, 2022

In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and how some apps are primed to expand services to become super apps. Learn all about these stories in this week’s Mobile Monday!

Mobile Ads 75

Mobile Ads Advertising Food Marketing 75

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

Marketing 121

Marketing Banner Retail Geo targeting 121

Smart-Hub

NOVEMBER 1, 2023

Get a Consultation For Free Contact us Understanding Mobile Ad Formats Banners Banner ads are rectangular display ads that occupy a prominent position at the top, or bottom, or sides of a mobile app or website. Audio Audio ads leverage sound to convey marketing messages.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Monetize More

NOVEMBER 24, 2022

Does Mobile Ad Sizes really matter? With an estimated 5 billion mobile users on the planet, engagement with mobile devices is higher than ever and continuously growing. Running into costly errors with mobile ad ops? It’s overwhelming to learn the various techniques to start winning with mobile ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

VideoWeek

JUNE 6, 2022

Ad-apting to ATT. The survey also suggests teething problems with Apple’s SKAdNetwork (SKAN), the privacy-friendly attribution tool that anonymously shares marketing data with advertisers. The introduction of ATT in April 2021 was labelled by some corners of the industry as the apocalypse for mobile advertising. .

Mobile Ads 64

Mobile Ads Advertising Marketing Ad Tech 64

The Ad Tech Blog

JULY 7, 2024

Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. Overview of User Consent and Data Privacy Key Points Importance of user consent in mobile advertising.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

Digiday

OCTOBER 4, 2023

Two years ago, Apple’s AppTrackingTransparency framework (ATT) presented an attribution problem, muddying advertisers’ insight as to whether their mobile ads were working. In my opinion, the effects of iOS 14 and some of that stuff has been somewhat overstated and you still see the ability to run profitable digital marketing campaigns.”

Marketing 99

Marketing Cookies Mobile Ads Media 99

MNTN

OCTOBER 14, 2022

But a new report reveals that this rising channel is still being massively underutilized by many marketers. According to a new study from Analytic Partners (AP), CTV averages just 7% of total spend, but yields an ROI that is 30% higher than other marketing channels. . What’s the Most Effective TV Ad You’ve Seen, and Why?

ROI 98

ROI Marketing Mobile Ads Advertising 98

Digiday

MARCH 23, 2023

This puts a strain on the bidding systems, cutting efficiency and lowering publishers’ potential ad revenue yield. Fortunately, this trend is shifting as new mediation solutions enter the market. Hybrid media solutions are helping mobile marketers move toward more effective bidding models. “In

Mobile Ads 69

Mobile Ads Fill rate Ad network Impressions 69

Lemonads

MAY 4, 2020

Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. Needless to say, optimizing your mobile ads has become an essential part of any digital marketing campaign. What Makes Mobile Ads Special?

Mobile Ads 52

Mobile Ads CPA Affiliates Conversion 52

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. Why we care.

Advertising 136

Advertising Mobile Ads MarTech Audience 136

RevX

SEPTEMBER 13, 2021

Mostly because the growth marketers in fintech are adopting customer acquisition tactics and know-how from the gaming industry. And growth marketers in mobile gaming are not like other growth marketers. Gaming marketers might be 10 steps ahead, and not just in segmentation. Not any more. Sound familiar?

Mobile Ads 52

Mobile Ads Marketing CPM Finance 52

Martech

MAY 8, 2024

The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech.

Geo targeting 111

Geo targeting Advertising Click Through Rate Mobile Ads 111

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. Pros of Interstitial Ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! What do mobile gamers look like?

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Check out three of the chapters today: Introduction What does a successful ad look like? But then digital happened.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Digital Turbine

JUNE 19, 2023

Retain Customers Mobile ads can also be used to promote limited time offers, loyalty programs, new products, and more as clear calls to action. Embracing a mobile-first strategy has the ability to cultivate loyal customers and drive business growth at any part of the funnel. Want to learn more mobile strategies to build brand?

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Location-based data — or human movement data, as the Near people call it — is gathered primarily from mobile apps. Interpreting location data for marketing campaigns. Get MarTech! In your inbox. Image: Near.

Marketing 98

Marketing ROI Retail MarTech 98

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

OCTOBER 2, 2019

Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. 2) Mobile Ad Formatting Gets an Update.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

PubMatic

MAY 25, 2022

While brands have been collecting email addresses as part of their omnichannel and marketing strategies for some time, this ID is just entering the programmatic mobile advertising marketplace. The benefit of using a deterministic ID is that it opens up opportunities for cross-screen targeting, and, therefore, omnichannel marketing.

Mobile Ads 57

Mobile Ads Impressions Audience Advertising 57

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Marketing Dive

NOVEMBER 15, 2022

The marketer’s Oh Henry! brand used intrinsic ads in a variety of games and saw mobile ad recall increase by 15.9 points to twice the industry average.

Mobile Ads 102

Mobile Ads Advertising Marketing 102

Basis

OCTOBER 18, 2024

After years of economic uncertainty and inflation, the market is beginning to show signs of stability. This is good news for retail marketers, as it could allow consumers to adapt to current prices and regain confidence in their purchasing decisions, encouraging them to spend more freely in the months ahead.

Retail 94

Retail Marketing Shipping Mobile Ads 94

AdvertiseMint

OCTOBER 20, 2023

What is Mobile Marketing? Mobile marketing is the strategic approach to promoting products and services on mobile devices, such as smartphones and tablets, leveraging techniques like push notifications, SMS, in-app advertisements, and location-based services to engage and connect with a mobile-centric audience.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

Digital Turbine

JUNE 13, 2022

In this edition of Mobile Monday, we’re covering insights from mobile marketers on challenges from last year and what’s to come, the increase in ad spend on mobile in 2022, and how some apps are primed to expand services to become super apps. Learn all about these stories in this week’s Mobile Monday!

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

AdExchanger

AUGUST 4, 2024

With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […] The post Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On appeared first on AdExchanger. But it isn’t a decisive one.

Cookies 119

Cookies Marketing Advertising Mobile Ads 119

MNTN

NOVEMBER 3, 2022

While brands should—and are—keeping social and mobile advertising in their omnichannel marketing mix, many have turned their attention to the next performance platform that builds on—and in many ways, supersedes—what came before: Connected TV. New Study Says Mobile is the Past, CTV the Future.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

AdExchanger

MARCH 31, 2025

2025 will be the first year YouTube wins at ad revenue. Its the sound of the mobile ad tech ecosystem saying, We told you so. Plus, dya hear that? The post The Power Of You(Tube); Apples ATT Is An Antitrust Violation (In France) appeared first on AdExchanger.

Mobile Ads 96

Mobile Ads Ad Tech Marketing 96

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

Advertising 130

Advertising Mobile Ads MarTech Marketing 130

Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. Observe and compare behavior in each market.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

VideoWeek

MARCH 7, 2024

Wurl meanwhile is targeting a different bucket of performance marketing spend. The company, which operates across CTV distribution, monetisation, and demand, was acquired by mobile ad tech business AppLovin back in 2021. For a lot of these companies, CTV is a new market for them. The second product is supply.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52