InMobi

JANUARY 5, 2015

Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Here are some trends that brand marketers need to watch out to stay on top in 2015.

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Single Grain

JULY 2, 2019

Please note: It is still important to target informational and navigational search queries in your digital marketing strategy, although the maximum weightage should be given to high-commercial-intent keywords. And there is no better way than email marketing to enable them to visit your site more often.

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Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. With so many people using smartphones and tablets, mobile strategy is going to be more important than ever in 2014.

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Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads.

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Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

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Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.

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InMobi

JULY 15, 2014

Major advances in targeting, creative, and attribution have put mobile advertising on top this holiday season. Geo fencing has been used successfully in campaigns for a couple years now, but only now are marketers realizing its full potential to drive retail traffic to their store and away from competitors.

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Brid.tv

DECEMBER 20, 2022

On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? Country Rewarded Video Ads Interstitial Ads Banner Ads US $13 $10.2

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InMobi

DECEMBER 14, 2015

By now you’ve heard of iOS9’s launch of content blocking technology ( here , here and here ), and the catastrophic doom that will beset any company involved in ad-based monetization in any capacity. Could Apple build something that would potentially destroy a $32 billion burgeoning mobile ad business?

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InMobi

APRIL 29, 2014

Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends. In the crowded marketing landscape, it’s been an increasingly challenging task to keep on top of moms’ media experiences. hours) and desktop computers (1.4

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Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

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Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We’re leaning in the concept that beauty is really in the eye of the beholder (the user), alongside creating ads based on machine learning Dynamic Content Optimization (DCO) techniques. .

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InMobi

FEBRUARY 13, 2013

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. If ads were food, you would want to eat Interstitials.

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Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. These ads also help to bypass ad-blocking software.

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InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Most mobile creatives are refitted versions of their desktop siblings and are not optimized to perform on mobile devices.

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Single Grain

JULY 18, 2023

Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient. It works much like financial markets, with transactions happening in milliseconds as soon as someone lands on a webpage.

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Smart-Hub

JANUARY 2, 2024

These are also ad strategies with potential high profits. At the same time, the red thread of the story will be tips from the SmartHub marketing team on how to get paid to advertise. In addition to being useful, the article natively advertises your partner’s service. SmartHub's Features Have No Limits!

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Single Grain

JUNE 16, 2023

If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. From native to display ads, this article will break down the different types of online advertising you may wish to consider for your marketing plan.

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Single Grain

AUGUST 24, 2022

How Much Do Advertising Agencies Charge? How to Choose the Best Advertising Agency. Top 10 Advertising Agencies. Ready to Hire an Advertising Marketing Agency? What Is an Advertising Agency? Social media accounts for 33% of the total digital ad spend in 2022. Get My Free Marketing Plan .

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Clearcode

APRIL 26, 2022

If you have any questions about programmatic advertising or AdTech, then feel free to get in contact with us here. Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. In today’s video, I’m going to be explaining the complicated world of AdTech and programmatic advertising. Introduction.

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